Diving into the History of the Nike Aqua Sock
Proof Culture Blog
by John Jankowski
10M ago
In the vast world of sneakers, certain designs stand out for their innovation, uniqueness, and impact on culture. One such remarkable creation is the Nike Aqua Sock. Initially introduced in the 1980s, the Aqua Sock revolutionized the concept of water-friendly shoes, combining functionality, comfort, and style. Over time, this unconventional sneaker has garnered a devoted following, making its mark as an icon in the sneaker world. Birth of the Nike Aqua Sock The Nike Aqua Sock was first launched in 1986 and was designed by Geoff Hollister. The shoe’s inspiration is the concept of being one with ..read more
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Nike ACG: Where Style Meets Adventure
Proof Culture Blog
by John Jankowski
10M ago
Technical gear is a category of sportswear that spans a wide range of consumers. Originally designed for those tackling the most brutal of mother nature’s elements, tech wear has found itself on the backs and feet of people driving to grab a coffee. Nike was an early adopter of the practical need for outdoor wear. They believed that athletes shouldn’t be confined to traditional sports, but should be able to embrace nature’s playground as well.  With the desire to innovate and create for this niche athlete, Nike set its sights on outdoor performance gear. The result of their efforts is a l ..read more
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The Best USA-Inspired Sneakers To Rock This 4th of July
Proof Culture Blog
by John Jankowski
10M ago
Independence Day serves as an opportunity for us to take a step back and appreciate all of the amazing aspects of the USA. We, as sneakerheads, must ask, however, “How can we combine our love of America with our love of shoes?” We also don’t always want our shoes to be predictably red, white, and blue during our 4th of July celebrations. Don’t worry, we’re here to share with you some unique American-inspired sneakers for you to wear this 4th of July. With any of these pairs, the fireworks will be on your feet and you’ll be able to flex, patriotically. Levi’s Air Jordan 4 Blue jeans are as Amer ..read more
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Pumping Up the Sneaker World: History of Reebok Pump
Proof Culture Blog
by John Jankowski
11M ago
In the world of sneakers, there have been countless innovations that have shaped the way we run, jump, and compete. Among them, the Reebok Pump stands out as an iconic symbol of performance, technology, and style. Since its introduction in 1989, the Reebok Pump has captured the imagination of athletes and sneaker enthusiasts alike. Origins of the Reebok Pump The concept of the Reebok Pump originated from the minds of Paul Litchfield and Steven Smith, two visionaries at Reebok. Inspired by a ski boot’s ability to provide a customizable fit, they sought to create a sneaker that could offer simil ..read more
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Li-Ning: The Chinese Brand Stealing Players From Jordan Brand
Proof Culture Blog
by John Jankowski
11M ago
Every basketball player not-so-secretly has a dream of one day having their own signature shoe. Naturally, Nike, Adidas, Jordan Brand, and even Under Armour have been the biggest players in the sneaker market. Each year, the best of the upcoming NBA draft class rushes to sign with one of these brands. Some of our favorite players, however, had other ideas during their careers. Rather than wearing one of the larger company’s shoes, players like Jimmy Butler, Dwayne Wade, Baron Davis, and even Shaq all competed in shoes made by Li-Ning. Li-Ning is a company shrouded in mystery to most outside of ..read more
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The Jordan Before the Jordan 1: The Nike Air Ship
Proof Culture Blog
by John Jankowski
11M ago
In the realm of athletic footwear, few brands can match the cultural significance and iconic status of Nike. Over the years, Nike has introduced numerous groundbreaking sneaker models that have left an indelible mark on the sports and fashion industries. Among them, the Nike Air Ship holds a special place in the brand’s history. As a predecessor to the legendary Air Jordan line, the Nike Air Ship played a pivotal role in shaping basketball footwear and paving the way for a new era of performance and style. The Birth of an Icon In 1984, Nike was on the lookout for a flagship basketball shoe tha ..read more
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ASICS: A Tradition of Style, Comfort, and Performance
Proof Culture Blog
by John Jankowski
11M ago
ASICS, a renowned sportswear brand, has a rich history rooted in performance footwear. However, in recent years, their sneakers have transcended their functional origins to become coveted staples in sneakerhead culture. Let’s delve into the fascinating journey of the brand and explore how its performance shoes have captured the hearts of sneakerheads worldwide. Foundation and Athletic Heritage ASICS, an acronym for “Anima Sana In Corpore Sano” (a sound mind in a sound body), was established in 1949 in Kobe, Japan. The brand’s founding principle was to create footwear that promotes a healthy an ..read more
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Nike Pauses Its Partnership With Tom Sachs
Proof Culture Blog
by John Jankowski
1y ago
One of Nike’s most successful collaborators, Tom Sachs, has fallen out of favor with the Swoosh. The mastermind behind the Nike Mars Yard and General Purpose shoes has recently found himself in hot water. In March, a report published by Curbed stated that the artist fosters a hostile work environment. Since the news broke of Sach’s horrific treatment of employees, many wondered about his future with Nike. Complex recently got a read on the Swoosh’s thoughts about the situation.    There were many rumors from reputable sources regarding the release of a Mars Yard 3.0 this year. Given ..read more
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Adidas is Selling Yeezy Footwear Again… Temporarily
Proof Culture Blog
by John Jankowski
1y ago
Guess who’s back? Back again. Yeezy’s back, tell a friend.  That’s right. The man we love to hate is temporarily returning to the limelight under the Three Stripes. After ending its partnership with Ye, Adidas was stuck with an overwhelming amount of unreleased Yeezy products. In an effort to avoid product waste and burning manufacturing costs, Adidas has decided to sell its remaining Yeezy inventory.  During their recent annual shareholder meeting, Adidas CEO Bjorn Gulden outlined their plans. Gulden noted that the path to their decision to sell the product took them through meeting ..read more
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The Return of the Galaxy Foamposites
Proof Culture Blog
by John Jankowski
1y ago
A long time ago in a galaxy far, far away, unrest hit the sneaker world. A shoe released that would forever change the way the world looked at sneakers. People slept on sidewalks outside of shopping malls, paid thousands of dollars, and even rioted to secure a pair. The shoe that caused all of this pandemonium was the Nike Foamposite One ‘Galaxy’. The Galaxy Foamposites are the pinnacle of Nike’s marketing efforts to generate lore over limited edition sneakers. To understand the significance of the Galaxy Foamposites, one must first understand the era in which they were released.  A Diffe ..read more
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