In recent years, the Jordan Brand has significantly increased its focus on the female sneaker market, gracing women with a vast array of designs, from raised platforms to finely detailed reinterpretations of classic styles. First unveiled in late 2022, the eagerly awaited Air Jordan 4 “Frozen Moments” is now available exclusively in women's sizes. Presented in sleek monochromatic shades, enhanced by sumptuous metallic silver accents, the distinguished colour scheme marries a top-notch design, exuding a remarkable elegance when worn. Suede sections team up with shiny leather overlays on the upp ..read more

2023 saw the 142nd FA Cup final; one of the most prestigious pieces of silverware in the history of football, with two of the biggest teams on the planet facing off for the title. The Emirates FA Cup final, played on Saturday 3rd of June at Wembley Stadium, saw Manchester United and Manchester City go head to head in what promised to be a tantalising spectacle. In celebration of the match, Kick Game partnered with the Emirates FA Cup and VERSUS, a London-based agency exploring how football and its players are influencing culture outside of the sport including music and fashion, to extend the ..read more

WORDS BY: Rebecca Whitley Bode, the brand known for their luxury takes on everyday materials, are set to collaborate with Nike. While no official release date has been announced thus far, the BODE X Nike collection is set to blend BODE’S vintage inspired style with iconic Nike design work. The guarantee? A game changing partnership with sustainability at its forefront. Emily Adams Bode, founder of BODE (Image via Vanity Fair) Founded in 2016 by Emily Adams Bode, BODE is a brand known for its unique approach to design, sustainability, and intricate embroidery, with an interesting collection of ..read more

The 30th of April marks the birthdays of two of the biggest names in the sneaker industry - Tinker Hatfield and Travis Scott. While both come from different backgrounds with regard to their craft, Tinker being a designer and Travis being a collaborator, both parties have shown exceptional prowess in their curation of sneakers and the legacy they’ll leave behind. The question is, who is better?  We’ve looked at some of the duo's best projects to try and get an answer to that question. OG - One of the earliest sneakers that each individual released.  Air Max 1 ‘University Red’ (Tinker ..read more

Words by - Rebecca Whitley Nigo Tomoaki Nagao, the legendary Japanese founder of BAPE and Human Made, has signed a deal with Nike. This news comes after reports of Nike issuing a lawsuit against BAPE due to its infamous BAPESTA sneaker. The case alleged that BAPE, and in turn Nigo, had copied the Air Force 1’s design and shape with similar cases being dealt over the last couple of years. The lawsuit appears to have been settled out of court with little information coming out since the original news broke. Nevertheless, over two decades after the release of the original BAPESTA, it seems like ..read more

Brand collaborations are always a welcome sight in the ongoing whirlwind of sneaker releases with every day offering a new colourway or a new pair with Nike continuing to pepper the market with a floury of colourways of popular models such as the Nike Dunk or more recently the Air Max 1. However, it’s become ever rarer to see a collaborative project, let alone a sneaker release of any kind, create the level of pandemonium that the recent Corteiz x Nike Air Max 95 caused across the globe. For those more tapped into the streetwear scene, you’ll already know plenty about Corteiz. Founded in ..read more

Call them Air Max Plus, call them TNs. The fact is, they’re coming back. Earlier this year, it was rumoured that the Nike Air Max Plus, lovingly known as the TN around the world after the Tuned Air technology that appears within the midsole, will be returning in its original form in Spring 2024 following its previous OG retro in 2018 as part of the sneakers 20th anniversary. Originally designed by Sean McDowell, the Nike Air Max Plus arrived during what can be argued as the golden age of Air Max following on from the Air Max 96 and 97 and releasing during the same year as the Air Max 98 & ..read more

Words by - Rebecca Whitley Michael Jordan - the man who took flight on the court, has once again proved that his vision and creativity extend beyond basketball. His memorabilia has always been in high demand, and recently, Sotheby's offered fans and collectors the chance to own a piece of history with Michael Jordan's Dynasty Collection.  The collection is a curated selection of Michael Jordan's game-worn sneakers, jerseys, and other memorabilia from his legendary career including some of his most famous and sought-after models, with the original Air Jordan 6 (1991), Air Jordan ..read more

On Wednesday, Kick Game hosted an exclusive early screening of the upcoming Warner Bros. film ‘Air’, a story about Nike’s journey to acquiring the greatest basketball player of all time, Michael Jordan. A film that was not only inspiring but held a genuine connection with Kick Game, the occasion felt as if it was meant to be. Located in Warner House, members of the Kick Game Collective, the brand's community branch, as well as a myriad of VIP guests arrived to view the upcoming film.  As they entered, guests were greeted by a long red carpet, framed with a handpicked selection of sneake ..read more

Air Max Day is one of if not the, most significant dates in the sneaker calendar garnering mass appeal from the global sneaker community. Despite the almost cult-like following that Air Max appears to have, the celebrations are held throughout all major cities across the globe with the Swoosh utilising the day to release some of their most popular pairs.  2023 was no exception. In 2022, we saw the release of the three-pack of Air Max 1s each of which was deemed to be geographically exclusive including the ‘La Ville Lumiere’ released in Europe, ‘Wabi Sabi’ released in Asia-Pacific and Lat ..read more