While the worst of the pandemic has [hopefully] past, the rise of the Omicron variant in South Africa and now spreading across the planet is causing some governments to reintroduce restrictions to try and mitigate its impact. This mean we’re likely going to be living in the shadow of COVID for a while yet and B2B brands need to settle in for a longer ride than we possibly predicted ..read more

One channel available to digital marketers which seems to get relatively little attention can be found in podcasts. These audio-based episodes of content have great entertainment value, it’s true, but they can also provide an excellent channel through which to reach an existing or new audience ..read more

The energy sector is a massive source of concern when it comes to our impact on the planet and many brands operating in this space are working hard to discover new ways of keeping our society powered up and running in a more sustainable and environmentally friendly manner ..read more

Whether or not cryptocurrency will prove to be the next evolution of finance remains to be seen, but there’s no getting away from the fact that blockchain technology has many applications outside of the financial space. Supply chains, pharmaceuticals, and, yes, even B2B ecommerce can be supported by this enigmatic technology ..read more

As the healthcare arm of one of the world’s biggest and most well-known brands, GE Healthcare has certainly been in the trenches of the COVID-19 crisis and has been developing its marketing to keep its messaging on point ..read more

Despite the enormous gains in digital transformation achieved by many industries, a considerable number of businesses still rely heavily on outdated manual processes when it comes to handling form filling and other paperwork. The mission to do away with these outmoded practices has multiple benefits for businesses. These benefits are inspiring many companies in various industries to revolutionize their manual process and bring them kicking and screaming into the digital realm ..read more

As one of the world’s largest manufacturers of computer equipment, Hewlett Packard understands that social media has found renewed relevance in the face of the pandemic and has been leveraging the power of social media influencers to reach a new generation of B2B movers and shakers ..read more

The plant-based lifestyle has been receiving a significant amount of attention over the last few years and more people than ever are trying to cut animal products out of their life – either entirely or to some degree. At time of writing, January is just around the corner, a month which has been co-opted by the Veganuary movement, which seeks to challenge omnivores and vegetarians to try going vegan for 31 days ..read more

The lines between B2B and B2C are undeniably blurring and one brand which has been making serious gains in this department is The Home Depot, which has been blending its B2B and B2C operations with an innovative omnichannel marketing and distribution strategy ..read more

In 2021, the traditional practices of B2B selling are finally starting to evolve, and brands are waking up to how wasteful – both in terms of time and money – the old ways of doing business can be. GE Healthcare is one such brand and has been demonstrating this realization by further expanding its B2B ecommerce medical device procurement operation into new markets ..read more