If you’re hesitant about venturing into ecommerce for your business, then this blog is for you. Transitioning from offline sales to online commerce might seem daunting or perhaps even unnecessary if you’ve always operated in a certain way. However, failing to invest in ecommerce now could mean lagging behind competitors who are already capitalising on the advantages of having an online presence. Or perhaps you already have an ecommerce website but it is not fit for purpose? Then read on to discover the true cost of not having an integrated ecommerce website that truly benefits you and your cus ..read more

2024 is proving to be a year of digital transformation in B2B ecommerce. B2B customer expectations have changed and the selling landscape is shifting to digital, which is being used for building and maintaining strong customer relationships and streamlining operations. This digital shift is only set to accelerate even more, with Garner’s Future of Sales report predicting most B2B transactions will be online by 2025. So how can we truly embrace digital transformation in B2B ecommerce? Implementing these four digitally focused 2024 trends will help your business to meet and exceed customer expec ..read more

B2B ecommerce has moved on so much in recent years, as buyers needs and expectations have evolved, and as a result we need to adapt our ecommerce strategies. Here are 5 key shifts influencing B2B ecommerce strategies this year, to stay ahead of competitors. Hyper-personalisation powered by artificial intelligence (AI) AI is playing a huge role in shaping B2B ecommerce in 2024 and beyond. The shift towards AI offers buyers extremely quick responses to their questions and free up time for sales and customer service reps. We all know that B2B buyers are now expecting a hyper-personalised buying ..read more

As we begin 2024 we wanted to share 4 very important trends to watch this year and beyond. As you will notice if you read our blogs, we like to discuss ‘trends’ that are going to stick around, so that you can implement them into your business to help it to grow and succeed. Before we dive in, it’s important to note why we have selected these trends to share with you, and that’s because they are actually more expectations of what B2B buyers want to see in 2024 if they are going to buy from you over your competitors. So what do B2B buyers expect in 2024? They want a flawless buying journey from ..read more

Sales reps have traditionally been at the heart of almost every B2B company. However, we all know times have changed and B2B companies must keep up, or they will quickly fall behind competitors. Perhaps one of the biggest changes in recent times is customer expectations when it comes to B2B ecommerce. They now expect to be able to order online (and even better have the choice of a mobile app too) just like they would in their personal lives. Still, many B2B businesses are reluctant to implement ecommerce, and those that are continuing to rely solely on sales people to bring in sales will unfor ..read more

If you are on the fence about investing in ecommerce for your business, then this blog is for you. If you are used to selling offline then we understand it can feel scary, overwhelming or perhaps even unnecessary to get your business online. However, the fact is, that if you choose not to invest in ecommerce then you will fall behind those competitors who are already reaping the benefits of having an online presence. With inflation and rising costs effecting our businesses it may seem like now is not a great time to make the jump into the world of online sales, but here we are going to be disc ..read more

With the end of the year fast approaching we wanted to share the top B2B ecommerce trends to watch in 2024. According to Forrester, B2B online sales are set to surpass $2.3 trillion in 2024, and could even exceed $3 trillion by 2027. During this time it will be Millennials and Gen Zs joining the workforce and taking on decision making and purchasing responsibilities. As these generations are extremely comfortable with ordering online, it’s vital that you are starting to implement the types of trends now they will expect from B2B companies. Embrace the rise of mobile commerce. If you don’t hav ..read more

It’s amazing to think that just a decade ago it wasn’t the norm to order food shopping, a take away or to book a taxi on our smartphones and it’s even crazier to imagine that a decade before that, hardly anyone owned a computer or a laptop. Technology changes so quickly – it wasn’t that long ago that people made B2B purchases was over the phone, by noting down the product codes out of a printed catalogue. Yet now if you’re a B2B company and you have a website but you’re not offering your customers the opportunity to purchase online, then you are unfortunately falling behind. B2B ecommerce was ..read more

We have said this in previous blogs – B2B buyers are now expecting the same online buying experiences that they get in their personal lives. So if you have a B2B business and you sell online, you need to make your customers’ digital experience convenient, easy, seamless and fast and what better way to do that than to offer them a mobile App? Here we list our top 5 reasons why you need a B2B ecommerce mobile App. B2B buyers expect a mobile App. With the boom of digital savvy Millennials entering senior positions with purchasing responsibilities, a mobile App is essential. The oldest Millennial ..read more

In this month’s blog we are going to be discussing the results of the latest McKinsey B2B Pulse survey. In today’s uncertain economic environment it’s so important for businesses to know exactly what areas are worth investing time and money into, and the results of this survey can really help with this, so we wanted to share them with you here. The pandemic kick started the growth towards digital channels, and the desire for a great omnichannel experience for B2B customers has been evident for a while. This latest McKinsey survey reveals that it’s not enough just to ‘give it a go’ when it come ..read more