This program is a conversation about what makes a business successful.  Louis brings his own experiences and encourages others to evaluate their own shopping habits. This program is for all staff.  it is not about sales strategies, but about how to rethink what is the road to business success. This is the first program where Louis moves the conversation away from tasks and plans to help you understand what the customer expects. It is an enlightening and thoughtful presentation for staff at every level of the business ..read more

The 7 tips identified in this episode focus on how to carefully plan your sales day.  Every day goes quickly for busy sales people but Louis addresses what you need to consider as you plan for a productive and profitable day. Learn the difference between two major types of calls and how to insure your schedule allows you to handle roadblocks that may happen when making the trip to a sales meeting. This program gives every sales and marketing person so much to think about ..read more

The mind of the buyer is complex. So many thoughts to deal with before making the final buying decision. This short 7 minute program gives you a glimpse into what the buyer or purchaser may be thinking before handing you over cash or their credit card.  The 6 steps outlined will help you gain patience with the potential customer as they make a purchasing decision.  It is all about patience and Louis helps you understand why you need patience with every customer.  Great program to share with anyone who has any direct contact with a customer ..read more

When all seems to go well, you are often surprised by the customer wanting to return what they purchased. This may be your first program address the all important return policy for your business.  The ten points addressed will provide you some key aspects of a return policy that may work for your store or business. Review the content of this episode with your partners and colleagues and with the content of this prog;ram begin developing a return policy that works for you and your customer.  This important program can be the determining factor whether a customer will ever want to do b ..read more

 Most very call is a potential customer on the line or in your store. While you may not close a deal on this first interaction, what you say and how the interaction moves on can determine your revenues. Even if the deal is not closed the content of the conversation may be repeat. You may not only lose the revenue from one customer but the customer may repeat to others  the negative impression they have received from talking with you. This is an important program for your entire staff.  A great 9 minute episode that is important for your business success ..read more

There is always the need for a carefully presented sales presentation. Whether to one person or a small group, there is never a second  chance to make that first impression. This episode is a program that should be played often so that in time you will quickly remember these important tips and strategies.  Having presented thousands of presentations, Louis shares important information and insights that you should be aware of as you approach your next sales call and company presentation.  Listen and share this short episode with all others in your company who will be asked to sha ..read more

This program emphasizes the 8 points to consider when developing a successful product sales program. Learn how to become an impressive and respected sales person, know what the customer appreciates knowing about the product and the sale and how to set the stage for future sales - and a forever satisfied customer ..read more

The unique program is about a sales strategies used successful by many, many business retailers from Burger King to your local car dealer. Learn how to work with an existing customer as you help them improve the value of the product they are already interested in purchasing. Upselling requires no additional investment in your company but can allow for significant increase in profits. This program will give key tips for educating you and your staff on the concept and strategy for upselling in your business ..read more

This brief episode is about the most important marketing piece you have - you business card.  Listen as I share tips for the best card, what to put on the card, the materials to use and what to include. This is probably the only "business card" training you may ever have. Do not order any more business cards until you listen to this episode ..read more

As you begin the New Year  this new podcast episode will be important as you plan for growing your business in the coming months. Many of the issues Louis addresses are great topics for ongoing staff meetings. There is so much to think about and Louis pinpoints many of the key elements that must be included in your business plan.  This program will have you thinking about elements in your business you just might not have thought about. Great short 10 minute program will be great for your next staff meeting ..read more