What is the combined reach of your employees on social media, compared to your company page? Chances are many multiples larger. Colt Technology Services for example – their people have upwards of 2.5 million followers, compared to 300,000 followers for the official brand handle. Today's episode of Social At Scale features Jake Potter, Head of Social at Colt discussing all the ways in which B2B and B2C brands benefit from activating their employees as "mini influencers".  Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on soci ..read more

Two social media experts are better than one. Today's episode of Social At Scale is a special symposium conversation featuring colleagues Sabrina Barekzai and Linden Findlater. Tune in to hear their observations and successes of using employee advocacy at Okta and at previous companies of various sizes. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com ..read more

Partnerships are like a minibusiness inside of a business. There is so much opportunity for growth by introducing clients to each other, building better integrations informed by shared users. The horizon of possibilities for developing business through partners is wide open! In today's episode of Social At Scale host Cameron Brain hands the mic to Lily Christensen to share her experience and insights about business development in the context of social media, social selling, and partnerships. From a partner-strategy perspective what we've learned is when we find another company with a ..read more

Awareness, awareness, awareness. This is what we're hearing from our clients who want to build top of funnel presence. But what's the best way to do this when budgets are tight? You know the answer: your people! Check out today's episode of Social At Scale to hear what top B2B and B2C companies are doing to achieve growth and build awareness in 2023. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com ..read more

Where are companies investing to drive growth in 2023, specifically for Marketing and Sales? In this episode of *Social At Scale* CEO and Co-Founder Cameron Brain covers four main takeaways for how to leverage employee networks and executives on social to exceed your business goals this year. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com ..read more

We all got a decent grip on content production, but what about distribution? In this episode of Social At Scale CEO and Co-Founder Cameron Brain talks about how EveryoneSocial solves the latter half of that equation: distribution. The bigger your audience, the more your ROI. Factor this reality into employee advocacy – your employees sharing content, and that limiting factor of distribution suddenly becomes a driving variable. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales grow ..read more

In today's episode of Social At Scale host and CEO Cameron Brain talks with Grant Byington, Corporate Communications Advisor at NTT DATA. Building brand global awareness with an international company, both here in North American and abroad is no easy task. Hear how employee advocacy is central to NTT DATA's success when it comes to making their mark. Speaking of which, now we really want to go find some of those NTT-branded manholes in Japan! Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recru ..read more

Can employee advocacy be used to drive event registrations? YES! This is how Qualtrics did just that for their recent XM event. In today's episode of Social At Scale Savannah Martin discuses how she leveraged the Public Post Page feature of EveryoneSocial to extend their advocacy efforts to people outside the walls of their company. Listen to this full conversation and hear how the results were off the charts! Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at ..read more

What happens when conversation intelligence leverages employee advocacy? Not to mention, when both solution providers are the market leader in their respective space? You’ll want to listen to this episode if you’re hoping to grow your brand into the next year. Welcome to *Social At Scale,* the only podcast dedicated to employee advocacy – why it matters, what’s new, and who is doing it right. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.co ..read more

What's the current state of employer branding and social recruiting at the world's top high growth companies? In today's episode of Social At Scale host and CEO Cameron Brain shares the inside scoop on how companies are hiring and maintaining market leadership right now. As you'll hear, this is a moment of opportunity and a time to leverage social for recruitment marketing. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com ..read more