Let’s talk about one of the easiest ways to eliminate scheduling back-and-forth and boost your sales team’s efficiency—HubSpot Meeting Links. Every time we train a sales team, we hear the same tired objections: ? “My prospects don’t like using Meeting Links.” ? “I’ll just keep using my free Calendly.” ? “I prefer the personal touch of manually scheduling meetings.” Oh, stop. Your prospects aren’t upset about the convenience of scheduling a meeting on their own terms. They’re frustrated by the endless email back-and-forth trying to lock in a time. And if you’re using free tools that don’t in ..read more

Let’s take a look at the newest HubSpot updates that can help you work smarter and more efficiently. This week’s highlights include improved bot detection for form submissions, a mobile-optimized email editor, and the ability to send emails from Outlook aliases. Read on to see how these updates can enhance your HubSpot experience. Here are the Top HubSpot Updates for the past week ending February 7, 2025: reCAPTCHA Score Based Bot Form Submissions Detection, Mobile Optimized Email, Send from Outlook Aliases ..read more

Email marketing isn’t just about hitting send—it’s about making sure your message actually lands where it matters: the inbox. But that’s easier said than done. From Google’s new bulk sender requirements to AI-powered spam filters, deliverability has become the number one headache for B2B marketers.  Even if you have the perfect subject line, a beautifully designed email, and an incredible offer, none of it matters if your email gets blocked. Our new ebook, 2025: The Truth About Email Deliverability, breaks down everything B2B marketers need to know about hitting the inbox—but first ..read more

January felt like it lasted forever, but we made it—welcome to February! As we kick off a new month, HubSpot has rolled out some exciting updates to make the user experience even better. From time-saving form templates to smarter SLA scheduling and improved activity filtering, these new features are designed to help you work more efficiently. Let’s take a look. Here are the Top HubSpot Updates for the past week ending January 31, 2025: Templates in the new Forms Editor, Scheduled hours for SLA rules & SLA reports, Improved Activity Filtering ..read more

metimes you need to rebrand. Sometimes you need to merge your LinkedIn presence. Whether it’s rebranding to reflect your evolving company identity or consolidating LinkedIn Pages due to a merger, sometimes you just need to make a change. The key is always the same: retain your connections, keep your followers informed, and ensure a smooth transition every step of the way.metimes you need to rebrand. Sometimes you need to merge your LinkedIn presence. Whether it’s rebranding to reflect your evolving company identity or consolidating LinkedIn Pages due to a merger, sometimes you just need to m ..read more

HubSpot continues to roll out updates designed to simplify and elevate your marketing and sales strategies. This week’s highlights include smarter forms, deeper integrations with Google Calendar, and new ways to track campaign performance. Let’s dive into how these features can enhance your HubSpot experience. Here are the Top HubSpot Updates for the past week ending January 24, 2025: Search Phone and Dropdown Fields in New Forms Editor, Sales Hub in Google Calendar,  Add Calls, Emails, and Meetings to Campaigns.  ..read more

As a B2B marketer, you're probably juggling multiple campaigns, list uploads, partner marketing efforts, and events—all while trying to prove the ROI of your efforts. HubSpot’s Campaigns tool can help track campaign performance, but it has limitations. In particular, it’s ineffective at tracking imported leads, and HubSpot does not provide any out-of-the-box properties to allow us to attribute imported leads effectively back to Campaigns. So while HubSpot doesn’t (yet?) have an effective lead import tagging system, HubSpot's innate customization makes it easy to implement a custom property of ..read more

This week, we’re diving into the latest features designed to streamline workflows, enhance usability, and improve data management. Read on for a breakdown of what’s new and how it can benefit your team. Here are the Top HubSpot Updates for the past week ending January 17, 2025: Autosave Properties on the Index Page User Time Zones for Marketing Content Scheduling and Marketing Index Pages Import Find and Replace Help Desk Board Layout ..read more

Paid media can feel like throwing money into a black hole of clicks, impressions, and... crickets. But it doesn’t have to be that way. Orange Marketing is here to prove that B2B paid media doesn’t have to burn your budget—it can actually fuel your growth ..read more

With the new year in full swing, HubSpot is kicking things off with updates to help you achieve your goals and work smarter in 2025. Let’s take a look at this latest enhancements! Here are the Top HubSpot Updates for the past week ending January 10, 2025: Call Workflows URL Personalization Token Support in Email Help Desk: Analytics Tools Improved Property Archive Experience  ..read more