?ABM Targeting Tactics: Pinpointing the Decision-Makers
Orange Marketing Blog
by Kirill Ougarov
3d ago
It's no secret that account-based marketing (ABM) campaigns require segmented messaging to be effective. However, unless you're in the fortunate situation of knowing how buying decisions are made at a particular target account (for example, they're a previous client or you have inside information from a former employee), some assumptions will have to be made based on company size, job titles, and the nature of what you're selling. This doesn't mean you should toss darts and guess! Following a simple three-step process, you can comprehensively map who your ABM campaign needs to talk to and wha ..read more
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Top HubSpot Updates - Monday Recap - May 20, 2024
Orange Marketing Blog
by
5d ago
Top HubSpot Updates for the past week ending May 20, 2024: AI-assisted Insights for Reports,  Compare Permissions,  CRM Card Library,  User Object Available in Reports,  Required Association Labels for Manual Record Creations ..read more
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8 Lead Tracking Strategies for B2B Trade Shows
Orange Marketing Blog
by
1w ago
In B2B marketing, trade shows remain an opportunity for businesses looking to connect with potential clients, share their products or services, and stay ahead of industry trends. However, learning from our own recent trade show experience, we know that effectively managing and tracking leads can be daunting. With the traditional reliance on business cards fading and digital alternatives like QR codes posing their own challenges, planning your lead-tracking method is essential. Here are 8 crucial strategies to help your process and maximize your trade show ROI ..read more
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Top HubSpot Updates - Monday Recap - May 13, 2024
Orange Marketing Blog
by
1w ago
Top HubSpot Updates for the past week ending May 13, 2024: Place your account at the end of gradual feature releases New Docusign envelope editor within HubSpot Generating Reports with AI ..read more
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How a HubSpot Audit Gives Awesome B2B Results
Orange Marketing Blog
by
2w ago
B2B companies face many challenges, from generating leads to managing clients efficiently. Amid these tasks, the performance of your HubSpot portal can make or break your success, which is why we highly recommend a HubSpot Portal Audit if you are frustrated with performance issues or want to ensure you are taking advantage of the leaps and bounds in feature releases HubSpot releases each quarter—here's what you need to know ..read more
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Top HubSpot Updates - Monday Recap - May 6, 2024
Orange Marketing Blog
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2w ago
Top HubSpot Updates for the past week ending May 6, 2024: AI-Powered Guided Actions for Prospecting,  Custom Tracking Domains for Sales & Service Email,  Configure Workflows from Lead Settings ..read more
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New Guide - Using HubSpot for Account-Based Marketing
Orange Marketing Blog
by
3w ago
Fine-tuning your marketing strategies to specific high-value accounts can dramatically increase your ROI and improve customer engagement. If you're looking to tailor your efforts more precisely and see substantial results, then our latest ebook, Mastering Account-Based Marketing: A Step-by-Step Guide to Implementing ABM in HubSpot, is a must-read!   ..read more
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Top HubSpot Updates - Monday Recap - Apr. 29, 2024
Orange Marketing Blog
by
3w ago
Top HubSpot Updates for the past week ending April 22, 2024: Calling Apps in Help Desk,  Sequences embedded automation,  Create folders and organize your files from Mobile ..read more
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HubSpot Unleashed: EventBuilder's Strategic Leap with Orange Marketing
Orange Marketing Blog
by
1M ago
The Challenge In August 2023, EventBuilder, a leader in delivering comprehensive webinar and virtual event solutions, embarked on a journey to optimize their use of HubSpot. Motivated by a commitment to process improvement, they teamed up with Orange Marketing, renowned for their proficiency in HubSpot audits and implementations and their expertise in synchronizing sales, marketing, and customer service for similar SaaS companies. EventBuilder was impressed with Orange's extensive experience and welcomed the opportunity to work with a fellow WBENC partner company ..read more
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Top HubSpot Updates - Monday Recap - Apr. 22, 2024
Orange Marketing Blog
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1M ago
Top HubSpot Updates for the past week ending April 22, 2024: User Object available in Workflows,  AI Assistant to build workflow actions,  Improvements to 'Marketing event' associations in Campaigns,  AI Chatbot ..read more
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