As a business leader, you know that retaining your customers is essential for long-term success. Loyal customers are more likely to continue doing business with you and are a great source of referrals. One way to increase customer retention is by giving corporate gifts to your clients. Not only does this show that you appreciate their business, but it can also have a significant impact on customer loyalty. In this article, we'll explore why giving corporate gifts can increase retention and share some statistics that support this claim. Building Stronger Relationships with Corporate Gif ..read more

Although the shift toward a remote-first work culture was sparked nearly three years ago, employers are still finding it difficult to improve or even maintain the same level of pre-pandemic employee engagement. We’ve spoken before about the importance of being intentional about employee engagement. Below, we have listed three reasons for why you should continue to prioritize employee engagement now more than ever.  Boosts Productivity While some people have responded well to their new remote work environment, many employees have noticed a dip in their productivity since being out of ..read more

About TELUS Digital  Tying smart content, design, and technology together, TELUS Digital guides the organization’s digital transformation initiatives. The TELUS Digital team is dedicated to providing seamless experiences that make their customers’ lives easier through digital.  The Challenge TELUS Digital wanted to create a memorable experience for attendees of their annual Digital Partner Summit because the event, which was typically held in person, was being held virtually. The TELUS Digital team wanted to reconnect with the many vendors and partners who would be attending the eve ..read more

In recent years we have seen continuous shifts in how work is done, what employees expect, and what employers need to offer in order to attract, engage, and retain top talent. We at Gift Better Co. are a little obsessed with employee engagement and are constantly doing deep dives to better understand how our clients can better support their teams. Here are the biggest things that employees expect from their employers, according to leading reports. Flexibility  In the 2023 Future of Working and Learning Report conducted by Executive Networks Global Research, both knowledge and frontli ..read more

The holidays are a time for connecting with family and appreciating what you have: the season of giving. From a business perspective, they’re also often busy and stressful. Next year is right around the corner, and everyone’s trying to wrap everything up before they take some time off. End-of-year tasks must be taken care of. Most people are also planning for the holidays: cooking, baking, buying gifts, so everyone’s got a lot on their plate.  There’s no better time to show your clients, with whom a good relationship is everything, that you appreciate them.   Take Issues Off The ..read more

Finding and maintaining strong client relationships is the bread and butter of any business-to-business operation. One of the best ways to stand out in a crowded market, and make yourself memorable to clients new and old, is gifting.  But it’s easy to make mistakes with gifting if it gets left to the last minute. Businesses are busier than ever these days, and with so much on the go, gifting can promptly pivot from a proactive plan to a panic. And a bad gift is, arguably, worse than no gift at all. So, if you want to take advantage of all the benefits good gifting can bring to your client ..read more

Everyone wants to be appreciated for what they do and recognized for who they are. It’s why one of the main drivers of employee retention is appreciation and recognition. A great way to show your employees you recognize and appreciate them is with a thoughtful gift. This could mark the completion of a big project, but sometimes it’s even better to do it for no reason at all. After all, if there’s no excuse for the gift, like a holiday or milestone, then it can only have been given in recognition of the person themself.   But while gifting can be a valuable tool, it’s easy to leave to ..read more

The holidays are great. You take time off work, spend time with the family, eat great food, get presents: the list goes on. But as often as not, you’re paying for a lot of that upfront. Not just in money but time and energy, and a lot of that has to do with work. There are year-end projects to wrap up, and the fact that everyone is trying to get everything taken care of so they can relax means that everyone is as busy as they’ve been all year.  There’s no better time for businesses to show they appreciate their employees than the holidays. But when it comes to showing appreciation, leave ..read more

In the business-to-business world, relationship building has higher stakes than in the business-to-consumer world. In general, your pool of business clients is smaller than a pool of potential customers, and it takes longer for business-to-business clients to commit to a supplier. Once a client commits, you’ll want to maintain that relationship. And since all clients are valuable, you’ll want to make sure they know that.  Giving awesome client appreciation gifts is an excellent way to maintain a relationship with your clients, and it can do so much more. Here are five ways it can be a key ..read more

The Great Resignation has revealed something important: many people are feeling under-appreciated and isolated, and they aren’t afraid to set sail for new shores. That’s the negative view, anyway. The positive view is that in this new climate there’s an easy way you can make your company stand out: make employees feel like their time with your organization is more than a job. Building a sense of community and belonging will go a long way with employees and pay real dividends down the line.  There are many dimensions to this. Compensation, work-life balance, communication, demonstrating th ..read more