Salary £23 - £30k Ginger is a fresh thinking communications consultancy. We’re part of Altar Group, Dundee’s largest integrated agency and an employee owned business. We help our clients tell their stories across a variety of media and in a host of ways. Everything from traditional media relations and digital marketing strategies to influencer engagement and copy writing. We’re growing, and we want to find a PR account manager to be part of our creative and ambitious team, bringing fresh ideas, excellent media contacts and a passion for creating work that gets us and our clients excited. The r ..read more

Awards for awards sake are meaningless. Only enter if the award actually helps to position your business correctly and with the relevant audiences. And if you don’t actually think you will win, don’t waste your time entering. If your business is thinking about entering an award here are a few points to consider: ⠀ ·       Is the award a wider business award or well recognised by your industry? ·       What would winning the award mean for your business? What does it highlight or demonstrate and to whom? ·      ..read more

Getting your brand into the media can benefit your business in many ways. It builds awareness and trust, it’s a way of new customers finding out about you and it’s a way of connecting with previous customers. Here are our top five tips to help get your story into the press. 1. Who are your audience and what are they reading? Figure out exactly who you’re targeting and from there, work out what media they consume.  Do they buy their local paper or is it a glossy magazine? 2. What’s your story? Think about what your story actually, is including all the points that make it newsworthy, as wel ..read more

It’s been a while since we introduced ourselves so let us tell you a bit more about Ginger PR. We are a Dundee based public relations agency working with a wide variety of businesses to develop their PR and marketing strategy. Whether it’s securing media coverage or crafting a social media campaign, we help them tell their story and shape their brand. Ginger PR is headed up by comms expert Elaine Fleming who has handled the PR for clients including The Scottish Rugby Team, Kintyre Gin, Forbo Flooring, The Scottish Wedding Show, Domino’s Pizza and even Susan Boyle. But there’s no show without p ..read more

Refreshed and raring to go, we kicked off 2021 working with Kim Cameron, founder of The Gin Bothy, to launch her exciting new brand, Hipflask Spirits. Available in Sloe Bramble Liqueur and Golden Rum, the 20cl bottle can be carried in a pocket or handbag and has already secured a spot on Aldi's shelves. Ginger PR secured covered in Scottish publications including an exclusive, page lead interview in The Herald as well as coverage in The Scotsman, The Courier, The National, Scottish Field, Insider, Path of Ex, UK Media Hub and Just Drinks. The total potential readership equated to nearly 400,00 ..read more

Iconic Landmarks Light up Symbolising Human Kindness Just like Santa’s Elves ALTAR Group had been covertly working on an audacious stunt on Christmas Eve. Working with a private client and a crack team of projectionists, Scotland’s capital city was lit up with an anonymous Christmas Eve message of love and hope shone onto iconic landmarks including the Castle and the Scottish Parliament. The image is one of renowned street muralist The Rebel Bear’s most culturally astute images, symbolising people's gratitude to frontline workers. The ‘Scottish Banksy’ The Rebel Bear’s artwork was first seen e ..read more

Specialising in web design and development Blue2 is an award-winning consultancy create custom-made solutions, everything from SEO to app development. With a 30 strong team, they work across digital design, development, and digital marketing. This means they provide a complete solution for clients from the initial design of a website, app or system, to build and through to its marketing and promotion. Their impressive client list includes names like St Andrews Links Trust, Archie Foundation and RockRose Energy. We support Blue2 with content creation and they in turn provide us with more in dep ..read more

In August, Ginger PR were thrilled to join the newly rebranded Altar Group, adding to the suite of creative service businesses within the group. Together, our clients get the full offering of services. Avian specialises in all things branding and graphic design. Working with businesses to reposition or refresh their brand, Avian reinvigorates their communications collateral with inspired creative thinking. Their expertise straddles brand development, graphic design, exhibition and environmental, film and animation, providing clients with wide array of creative design. Their extensive experienc ..read more

We are thrilled to announce the news that we’ve been alluding to and hinting about for weeks. Today Ginger PR joins the newly rebranded ALTAR Group. Based in Broughty Ferry, ALTAR Group owns a suite of marketing services businesses including Avian - a design studio specialising in brand development & graphic design; Blue2 Digital - web design, development and digital marketing agency; and Kolabo - digital ventures & research consultancy. Ginger PR is joining ALTAR, further cementing the agency’s creative edge and breadth of services. And we could not be happier about it. Bringing 20 ye ..read more

Social media platforms, like Instagram and Facebook, offer insights that provide golden nuggets of information that can help shape a social media strategy. Most platforms include this tool in business profiles for free and using it can make the difference between a post flying or failing. Content Engagement The posts that gather the most engagement in terms of likes, shares and comments are clearly a hit, so try to identify what they have in common. What is it that is attracting people? Experiment and play about with content to find out what proves most popular. Who? Age, gender and location a ..read more