How InMarket Fuels Breakthrough Marketing Moments – sponsored
The Startup Magazine » Marketing
by Contributor
6d ago
The average American is exposed to as many as 10,000 ads per day across email, mobile, desktop, television, and other channels. With so much competition for attention, brands need to find novel ways to deliver powerful, hyper-relevant messaging in moments when consumers are the most receptive. “For modern marketers, the secret sauce when it comes to attracting and retaining new customers is being able to understand their ‘why,’ or what’s motivating them,” explains Michael Della Penna, chief strategy officer of marketing technology company InMarket. “It’s no longer enough to rely on superfici ..read more
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A Guide to Custom Packaging for Business
The Startup Magazine » Marketing
by Contributor
6d ago
Effective branding is essential, and custom packaging is a powerful tool to enhance a brand’s visibility and appeal. Here, we provide a detailed look at the role of bespoke packaging in business and how you can start, from understanding your specific packaging needs to selecting the right manufacturing partner. We will explore how to design your custom box, the production process involved, and the critical importance of packaging in establishing your brand identity. Image by Merio from Pixabay The Importance of Custom Packaging in Business Custom packaging is a key differentiator for busine ..read more
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How You Can Market Your Small Business
The Startup Magazine » Marketing
by Contributor
1w ago
Starting a small business can be an exciting venture full of possibilities. However, a significant key to success is marketing strategies. All business owners rely heavily on promoting and building brand awareness to succeed. However, smaller businesses don’t often have a huge marketing budget, so they must get the biggest bang for their buck in advertising and getting their name out there. Last year, 43% of small businesses applied for a bank loan. It’s likely most of those funds were not used toward marketing. This blog will explore cost-effective yet proven small business marketing strate ..read more
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How to Promote Your Fence Company This Year
The Startup Magazine » Marketing
by Contributor
2w ago
If you are the owner or business manager of a fencing company, you may wonder how you can effectively market your business. According to IBISWorld, there are almost 320,000 U.S. companies that install fences, so you’ll need to make an effort to stand out among the competing fence companies in your area. A client searching for a fence contractor won’t choose your company unless it stands out. Here are some principles you should consider when planning your marketing campaign. Define Your Target Market Advertising that is aimed at a widespread market may gather some random leads, but according ..read more
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How to Elevate Your Print Marketing
The Startup Magazine » Marketing
by Contributor
2w ago
While there is a huge push toward digital marketing, that doesn’t mean that you can let go of the idea of print marketing. Digital is growing and growing but print hasn’t died out yet. Getting the right marketing results takes a lot of time but with the right strategy in your print marketing, you can ensure that your business stands out.  Getting the right results from your print marketing campaign is important if you want to be noticed. We’re not just talking about leaflets, here, but paying for saddle stitch booklet printing for your brochures. You want your print marketing to be as fi ..read more
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In The Fast Lane Of Business: Tom Maletta’s Reflections On Speed And Agility In Marketing
The Startup Magazine » Marketing
by Contributor
2w ago
The business landscape, particularly in the marketing realm, is evolving unprecedentedly. Brands and marketers must adapt swiftly to stay ahead in a fiercely competitive environment. The emphasis on speed and agility has never been more critical as consumer behaviors shift and technological advancements unfold rapidly. It calls for a dynamic marketing approach, one that not only anticipates changes but also responds to them with precision and flexibility. In this blog, Tom Maletta will explore the significance of speed and agility in modern marketing strategies, highlighting how these element ..read more
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Exploring the Best Free Crowdfunding Sites Online
The Startup Magazine » Marketing
by Contributor
2w ago
Have you dreamed of launching your own business, pushing forward an innovative project, or supporting a charitable cause, but never had the funding? You’re not alone! The good news is crowdfunding platforms exist to help turn those dreams into reality. These platforms can provide the necessary financial backbone to launch your ideas on a global platform. Benefits of Free Crowdfunding Sites With the advent of online crowdfunding platforms, the world has seen a significant shift in how startups and nonprofits raise capital. You no longer need to rely solely on traditional sources of finance lik ..read more
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What Every New Agency Needs to Do for Success
The Startup Magazine » Marketing
by Contributor
3w ago
When you’re starting a new business, especially an agency, what you’re going to need is some actionalable tips. After all, you’re starting an agency, and not only is is competitive for new agencies out there – but you have to provide something that other businesses both want and need! So, with that said, what can you do? Well, it’s all about your approach really, your agency strategies need to be effective to ensure both growth and success. Image credit  So, with that said, here’s exactly what every new agency should do to be on the pathway to success!  Does Your Agency A ..read more
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Innovative Marketing Strategies for Medical Professionals
The Startup Magazine » Marketing
by Contributor
3w ago
Even in this digital age, healthcare is more competitive than ever. Medical professionals are competing not only on the quality of care delivered but also on their ability to reach and engage their target audience effectively. Dr. Gibran Khurshid points out that traditional marketing avenues such as billboards and print advertisements are no longer sufficient. Medical professionals must adopt innovative marketing strategies that harness the power of technology and human connection to stand out. Below, we explore some dynamic marketing strategies tailored for medical professionals eager to ele ..read more
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The Follower Phenomenon, Where Every Like Counts
The Startup Magazine » Marketing
by Contributor
3w ago
In an age dominated by digital interaction, followership has become the currency of online influence. While some may frown upon linking social media metrics with tangible value, in reality online attention matters immensely in creating the virtual marketplace of ideas. Yet why do digital disciples hold so much sway over individuals and brands alike?  Photo by Markus Spiske on Unsplash The Power of Presence First and foremost, online followers aren’t simply numbers on a screen, they represent social relevance and digital presence. A substantial following indicates that you or your brand ..read more
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