Social media marketing is a key aspect of a wider digital marketing approach and can be a meaningful driver of customer engagement for even small businesses. Especially today, as more product search and even product commerce is moving to social media platforms, being able to engage potential customers on social media platforms is crucial. So how do brands, and even small businesses and startups, leverage social media platforms to promote their products and services? Well, an excellent digital marketing strategy involves more than just existing on the Internet. Effective social media marketing ..read more

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. Since the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. And the dollar figures prove that out: The E-commerce industry alone amounted to $6.5 trillion in value globally in 2023. By 2027, the global space will be worth nearly $10 trillion, according to expert predictions. To ensure your business continues to take advantage of the changing tide, here are 21 ways to help accelerate the growth of your new business: S ..read more

Influencer marketing has become part of the fabric of digital marketing in less than a decade. According to a 2023 Sprout Pulse Survey, more than 80% of marketers agree that influencers are essential to their overall social media strategy. This is no longer just about celebrities giving a nod or endorsement to a product or service. Consumers are connecting with social media influencers who they see as being authentic, engaging and trustworthy. Many marketers, in turn, see stronger returns with influencer marketing than they do with traditional advertisement. But to get those strong returns, y ..read more

If you’re not growing your business online in the current climate, you will likely leave a lot of… The post 21 Ways to Grow Your New Business Online appeared first on StartupNation ..read more

E-commerce is growing at an exceptional rate. The industry amounted to an incredible $6.5 trillion in value globally… The post 5 Tips To Ensure Consistent E-Commerce Store Growth  appeared first on StartupNation ..read more

One of the best ways to grow your startup business it to create a loyalty program. Rewards programs… The post How to Start a Loyalty Program in 5 Easy Steps appeared first on StartupNation ..read more

Building the authority of a website to perform well in Google search is an important aspect of a… The post The Importance of Authority Link Building for Startups and SEO appeared first on StartupNation ..read more

The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging… The post How to Use Snapchat to Boost Your Sales appeared first on StartupNation ..read more

Here’s a redundant, yet powerful fact: Your customers search online before making any purchase decisions. So, where do… The post The Importance Of SEO In Digital Marketing appeared first on StartupNation ..read more

There is no doubt that the use of text messaging has grown significantly in the last few years.… The post Underrated Marketing Techniques Your Business Should Be Using appeared first on StartupNation ..read more