Written By: Josh Viner One of the most difficult tasks as an artist or producer is getting new eyeballs and ears on your work. With research suggesting that internet users spend an average of 2 hours and 22 minutes per day on social media, running social media ads can be one of the most effective ways to generate that initial interest. However, with so much time spent on socials, how do you stand out from the pack? How do you create compelling ads that actually catch one’s attention? How do you develop highly targeted ads so that you’re reaching people that have a higher change of converting i ..read more

Written By: Sam Moses Every artist or producer has had trouble figuring out their sound at one point in their careers. This article shares my experiences finding my sound and what I learned to help you find yours. So let's talk about following your gut, trusting yourself, and not being afraid people won't like what they hear. “Fuck shit up”, Joe said. I was sitting at the console in the south of France at Mix With the Masters, where Joe Barresi (Chevelle, Queens of the Stone Age, Tool, Coheed and Cambria,) and Andrew Scheps (Adele, U2, Beyonce, Red Hot Chili Peppers) began to listen to my mix ..read more

Written By: Austin Hull Making money as an artist isn't easy. Sure, you can make money from people purchasing your music or streaming it, but it's not always enough to live on. Let's discuss an easy way to make extra income as an artist without breaking the bank. It's not secret that making a substantial living as a musical artist is a huge challenge. Especially in an era where sales have trickled and streaming payouts are generally low, and the market is becoming more oversaturated every single day. I see artists every single day pouring thousands of dollars into releases, only to see $53 in ..read more

Introduction and Backstory: Hey! My name is Austin Hull and I’m a professional music producer, engineer, and songwriter based out of Orlando, Florida. I have been producing music for 7 years, and I’ve been able to make a full time living from music for the past 4 years. I have learned a lot about music production throughout my journey, but I have always had one major downfall, finding the right studio desk. Finding a desk that fit my needs, my workflow, my aesthetic, my floor space, and my budget has always been a seemingly impossible challenge. I have looked at desks from any major studio fu ..read more

If you’ve been on TikTok lately, you know that open verse challenges are the hot new trend for musicians. Singers, rappers, and producers have been posting their new music with space for TikTokers to hop on and add their own verse. You may have come across some open verse challenge duets that are using studio microphones, autotune, and professional sounding mixing. If you’re looking to add tuning and effects to your TikTok duets, this step by step guide will help you make it happen! The process is a little long, but on an app like TikTok, having great sound can be the difference between your d ..read more

A Comprehensive Guide To Producing, Co-writing, and Engineering Remotely Written By: Austin Hull Introduction: My name is ,,Austin Hull and I’m a music producer, songwriter, and mixing engineer based out of Orlando, Florida. I have been working full-time and remotely for 4 years and have worked with hundreds of artists all over the world. I own and operate Make Pop Music with my wife and we have built this company to run entirely online. I’m telling you all of this because this article will dive into some of the things I have learned about running a business remotely, including the dos and don ..read more

Want to be full-time in no time? Here are some steps and methods you can use to pursue a full time job in the music industry. I get asked every single day, at least 5 times a day, “Austin, how can I go full time as a producer?” or “how do I make money as an artist?” Honestly, it’s a good question, but there isn’t one answer. Everyone has their own path, their own journey, their own skillset, and their own work ethic. There is no single factor that will propel you from making no money off of music, to make $100k a year. That just isn’t reasonable. There is no single factor that will propel you ..read more

Written By: Justin Wonsly Songwriting is my passion, I think about songwriting so much that I end up actually sitting down and writing songs in my dreams sometimes, which is super handy because when I wake up I have a whole new song finished. But like most creative people, I’ve also explored other art forms. I’ve worked as an actor, and I have an art-direction degree. So maybe it was inevitable that I would eventfully combine all these things into my pursuit of directing music videos. But originally it wasn’t me who first decided I should direct music videos, it took someone else suggesting it ..read more

Written By: Nicholas Di Lorenzo Songwriters, artists and creatives are always trying to push the envelope, discover and create, how you go about this has a direct impact on your engagement with your fans and others. The following three questions are ones I feel all creatives should ask themselves to help them develop greater understanding, direction and clarity in their creative endeavors. As a mixing and mastering engineer, understanding and empathizing with artists and their intent is a critical part of my job. I often find myself asking these questions to creatives who are answering them fo ..read more

Written By: Michael Tinker We’ve all been there. You’ve been working on a track for a few hours and you’re in the zone. It’s grooving great, everything is falling into place and you’re about to put in the next idea that’s going to kick that chorus up from 10 to 11, then BAM, CPU error. Nothing rips you out of the flow of creating like a technical error. My computer is getting old and I’ve started to run into this a lot with newer soft synths and other virtual instruments, so I’m going to let you know how I minimize this happening so that you can make the most out of your current computer. The ..read more