The digital world is such that every business wants to conquer it. There are a number of websites vying for the attention of the customer, who does not want to go beyond the first page of the search engine results. In such a scenario, the best thing to do is to employ web search optimisation services, better known as SEO. SEO is the foundational strategy a brand must absolutely implement if they want to drive organic traffic to their website. Understanding SEO and putting the same into action becomes imperative for your brand to stand out in the market. But how does SEO help in driving org ..read more

The digital scenario is constantly flooded with an overabundance of choices the customer can pick from – in such evolving times, one of the biggest challenges a business faces is to set itself apart from the competition. This has led to the emergence of content marketing, which is a form of marketing where a business curates and shares content online on diverse platforms that compels its audience to visit its website and interact with it, driving conversions. Such content includes but is not limited to the promotion of the brand; it also involves understanding the audience and creating engag ..read more

The world of Search Engine Optimisation is ever-changing. In such a scenario, the one trend that has emerged as a breakthrough for businesses is the growth in “near me” searches. In today’s world, people value convenience over everything else – customers are heavily reliant on their smartphones and voice assistants such as Alexa, Siri, Google Assistant, and more to search for local products and services. This sharp shift in the behaviour of customers gives room for businesses to capitalise on local SEO opportunities and improve their online visibility. In this blog, we will explore the imp ..read more

We live in exciting times where the revolution of technology is at the forefront. In such a world where digital presence is key, a critical aspect that stands as a pillar in a brand’s online communication with its audience is web design. It is a dynamic field that consistently keeps evolving with time, technological advancements, changes in audience behaviour, as well as changing principles of design. Because of its nature, businesses have to keep up with the innovations and trends that continually happen in the industry in this digital age. In this blog, we will explore such trends that are ..read more

The digital landscape never ceases to evolve – new trends emerge and subside every few days. In such a dynamic scenario, it is difficult to know what will stand the test of time. Even so, the relationship between content and marketing has always been tricky – it has undergone transformative changes in the past few years, paving the way for opportunities as well as challenges for businesses that strive to find a place in the sun. In this blog, let’s explore the key trends in the field that are set to stay and rule. Interactive content Gone are the days of static content with no dynamism ..read more

One of the most crucial elements of a Pay Per Click Campaign is ad extensions. By giving out extra information to the audience and adding additional functionality to your campaigns, they make your ads more relevant and interactive. There are different types of ad extensions available at your disposal, utilising which, you can boost the click-through rates and drive more conversions. In this blog, let’s explore the most used types of ad extensions and understand their effectiveness in maximising the performance of your campaigns. Callout Extension Suppose you want to draw focus to speci ..read more

Devising marketing strategies for local businesses can be a daunting task as the digital scenario is constantly evolving. However, expert digital marketing agencies can vouch for the most powerful tool to spread the word about a local business – Pay Per Click Campaigns. These can help businesses target a specific audience geographically, helping them maximise their visibility online while also translating it into revenue. In this blog, let’s explore what a PPC campaign is, and the way in which it can generate traffic and sales for your local business. What is a PPC campaign? In simple wo ..read more

SEO is a field that constantly keeps evolving. It’s important to keep up with the changing algorithms of search engines in order to get better traffic to your website and provide a great and optimised user experience. All of this needs in-depth knowledge and professional SEO Services which can be provided by expert SEO agencies. They take care of technical things for you so you can focus on bettering your products and services. In this blog, let’s dive into the professional services offered by an SEO  Optimisation agency to make your brand more visible to the public. Keyword Researc ..read more

The importance of local SEO or Search Engine Optimisation cannot be overstated and the reason for it is simple – in today’s world, the use of Google to look for local businesses has increased tremendously. Whether you are looking for an essential service or a leisure activity near you, online searching is based on where you are located. A remarkable 80% of consumers depend on online searches to find details about local businesses. This, in turn, means that if you have a strong presence online, people are more likely to come across your business. If you want your potential customers to find ..read more

The ever-so-rapidly evolving landscape of digital commerce not only needs efforts from a solid digital marketing agency but also requires us to always stay on top of our games by consistently monitoring the key performance indicators (KPIs). In this blog, let’s get to know the 7 must-track KPIs with respect to e-commerce SEO. Organic Search Traffic The number of organic users finding your website through the SERPs (Search Engine Results Pages) is estimated through organic search traffic. This enables you to understand how effective your SEO efforts are. Any digital marketing ag ..read more