HOLLYFY.com Introduction: In the highly competitive world of beverage brands, effective marketing strategies can make all the difference in capturing consumer attention and driving sales. To ensure your beverage stands out from the crowd, it’s crucial to employ essential marketing techniques tailored to your target audience and product. In this comprehensive guide, we’ll explore the key strategies that can help your beverage brand thrive in today’s competitive marketplace. Product Differentiation: Stand Out from the Competition Highlighting Unique Flavors and Ingredients To succeed in the b ..read more

HOLLYFY.com The Power of Influencer Marketing in the Fashion IndustryLooking for ways to keep your fashion brand ahead of the competition in 2023? One effective strategy to consider is influencer marketing. By partnering with the right influencers, fashion brands can increase their exposure, attract new audiences, and boost sales. Here’s a look at the top fashion trends for 2023, and how you can leverage influencer marketing to capitalize on them. Bold Colors: Bright, bold colors will be a major trend in 2023, and fashion brands can use influencer marketing to showcase these vibrant hues ..read more

HOLLYFY.com “The whole idea is never to disrupt the creative process,” says Yellowstone executive producer David Glasser. The creators behind the scenes, work with costume designers, production designers, everybody, to make the items they put in the shows realistic and attainable. Seriously, how gorgeous is this woman’s take on the cowgirl look? From simple jeans paired with skintight tops, to long floral-print dresses and boots—and plenty of inventive outerwear and sexy office attire—it’s bold, smart and altogether fetching. Then, just add some tousled hair, smokey eye makeup, and nude lip ..read more

HOLLYFY.com Product placements in country music videos can be an effective way for brands to reach and engage with their target audiences, and research has shown that product placements can have a positive impact on sales. When a product is featured in a music video or a song lyric, it can grab the attention of the audience and make them more likely to consider purchasing the product in the future. However, the impact of product placements on sales can vary depending on a variety of factors, including the popularity of the artist, the song, and the product, as well as the relevance and effec ..read more

HOLLYFY.com Tis the Season – Toy Story, Product Placement, and Toy Sales Christmas in July It seems as though the holiday sales push is coming earlier and earlier every year. While I get it, it is frustrating for those of us whose favorite holiday is Thanksgiving. This is now a gateway holiday, serving not as a festive meal and gathering, as much as it is a day to shop for early specials. Then people shop the next day for Black Friday, and again for Cyber Monday. So if you’re selling toys, you may give thanks indeed. Toys and Toy Sales Come to Life While I do believe the creation of Toy Story ..read more

HOLLYFY.com Previous Next An all-electric vehicle joined Call of Duty for the first time. The GMC Hummer EV is featured in the latest edition of Call of Duty: Modern Warfare II. This is the first time that an EV has joined the Infinity Ward-developed video game. Moreover, the Hummer EV will also be a playable vehicle in the highly anticipated Call of Duty: Warzone 2.0. Players will be able to use the truck to explore the massive play space of the online multiplayer video game. RELATED: 16 Product Placements in Video Games Hero’s Welcome: GMC HUMMER EV Joins Call of Dut ..read more

HOLLYFY.com Make ‘em Laugh – Funny Product Placement Over the Years Folks Remember the Funny… Funny Product Placement That Is A sense of humor is a key to life. People love to share jokes over a family dinner, get together or holiday. For those still working in an office and not remotely, the water cooler or company kitchen remains a great place to gather and share something humorous. And a funny or even ridiculous use of product placement fits into this mold. People remember the funny and want to share it. Way Too Obvious and Over The Top Product Placement For those who have kids, you know ..read more

HOLLYFY.com How Much, is Too Much? Movies with A LOT of Product Placement  When movies and TV shows have product placement that is just too obvious it can elicit eye rolls or an exclamation of “Oh come on!” Even with that, the product will still likely be remembered, which of course is a good thing… at least for the product if not for the movie or show. But, some productions might not be able to get off the ground without that incoming revenue.  Yet at a certain point, a lot of product placement can also be quite funny and comes with a wink and a nod, bringing the audience in on the ..read more

HOLLYFY.com What is Branded Entertainment Marketing? Branded entertainment marketing is a strategy where a company creates media content for the purpose of associating their brand with the values and emotional appeal of said content. With branded content, you’re telling your brand’s story through the content or the creator of the content.  Branded entertainment is first and foremost entertainment. When the story comes first, consumers get real value out of the content and genuinely want to engage with it. The promotional elements are more subtle, more sophisticated, and ultimately more e ..read more

HOLLYFY.com Types of Product Placement: Visual Product Placement(Used by Principal Cast, Used by Secondary Cast, Foreground Placement, Background Placement, Signage) Audio/Verbal Product Placement (Mention by Principal Cast, Mention by Secondary Cast, Mention by Narrator) Storyline Integration Contextually relevant to the plot / narrative. Give Them Something to Talk About Seeing your favorite character with a product in their hands, or on their desk, or in their house subtly reinforces the relevance of a brand (visual product placement), especially if they mention it as ..read more