How to Build Community Around Your Brand with Cassandre Dunbar
Social Circle Blog
by admin
10M ago
In today’s episode, I’m joined by Cassandra Dunbar, a mom of two spirited boys, wife, doctor and educator. Years of ‘doing it all’ finally culminated in severe burnout following the traumatic birth of her now 2-year-old son. Now Cassandra is passionate about self-care practices for black millennial women, especially moms who’ve been socialized to be self-sacrificing since birth. Cassandra is the host of the Be Well, Sis podcast, a wellness podcast dedicated to providing resources and candid conversations that empower black millennial women to be their best selves. Physically, mentally, emotion ..read more
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Advancing Diversity and Inclusion in Your Workplace with Diana Vasquez
Social Circle Blog
by admin
1y ago
Diversity in the workplace yields substantial benefits for an organization’s culture and employees. Diverse employees bring different skills, talents and lived experiences to their work, boosting creativity and innovation. We are joined today by Diana Vasquez, Founder and Consultant at Beyond Diversity and speaker at the National Diversity in Aquatics Convention, The Young Women of Color Symposium at Loyola Academy, working with United Way of Massachusetts Bay and Merrimack Valley, and the Hispanic Affinity Group at Gillette. She has obtained her certificate in nonprofit management from the I ..read more
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Squarespace VS Showit – Which is right for you?
Social Circle Blog
by Liz Gallenero
1y ago
When it comes to building a website, all the decisions you have to make can be overwhelming. We think that building a digital home for your business should be fun, not something you dread doing! One of the biggest choices entrepreneurs have to make is deciding where they want to build their new home. Our two favorite choices are Squarespace and Showit, which we recommend for pretty much everyone (except eCommerce businesses, then we’d suggest Shopify).  Showit Vs Squarespace is an age-old battle that almost every designer has an opinion on. But the truth is, one isn’t always better than ..read more
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Your Ultimate Guide to Picking the Perfect Email Marketing Provider
Social Circle Blog
by Liz Gallenero
1y ago
Is social media starting to feel more like a chore than a fun way to reach potential customers? If you’re not big on the idea of dancing to market your business, then we have a perfect alternative for you! Email marketing allows you to passively build connections with your audience, warm leads, and create a community outside of social media.  We’re all for email marketing, especially because it’s so simple! All you have to do to get started is create a lead magnet, email opt-in form, write out and design your email sequence, then link everything together and you’re good to go!  Mayb ..read more
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How to Optimize Your Website to Get More Leads In Six Simple Steps
Social Circle Blog
by Liz Gallenero
1y ago
How can you turn your website into such a hard-working machine? The perfect recipe for success does exist, and we’re sharing it with you in this blog post! We could go on and on about creating the perfect lead generation strategy, but we’re keeping it to six different points you’ll want to consider the next time you work on your website.  Step 1: Create a customer journey What’s the most influential factor that can make or break your website? The presence of strategy! Your customer journey is that strategy you need – it’s like a treasure map that tells your website visitors where they ne ..read more
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How to Choose Your Brand Colors
Social Circle Blog
by Liz Gallenero
1y ago
One of the most underrated areas of your brand is the colors you choose to represent the work you do. It’s no secret that building a business and visual identity can take a lot of work. When it comes to picking colors, it can feel like you’re falling into a whole new world with a different language and rules. But we’re here to rescue and guide you through the world of brand colors with a simple glossary of terms, and an introduction to emotional branding.  Brand Colors Glossary  First things first, we need to make sure we’re on the same page on this brand discovery journey. We want ..read more
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How to Build a Timeless Brand
Social Circle Blog
by Liz Gallenero
1y ago
Like some of the finer things in life (wine, cheese, designer items), your brand has the opportunity to age timelessly. A timeless brand will help you become a well-known expert in your industry and save you money in the long run. Who doesn’t want that?! Building a brand that withstands the test of time isn’t always easy, there’s some work you have to put into a long-lasting brand. Thankfully though, you don’t have to do it alone. There are six different design tips we have in our toolbox to make timeless design possible for everyone, even if you’re not a professional brand and web designer ..read more
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Google Analytics Demystified: 3 Metrics You Need to Know
Social Circle Blog
by Liz Gallenero
1y ago
Your website deserves to be seen by everyone! It’s a digital storefront that can help you reach your goals of working with more clients, selling more products, and focusing on what’s most important to you. When it comes to getting more people to your website, knowledge is power! The more you know about your audience, how they’re spending time on your site, where they’re coming from, and what parts of your site are converting the most, the better you’ll understand how your website is performing so you can optimize your content for your target audience is through Google Analytics, which gives u ..read more
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5 Questions Your Brand Strategy Should Answer
Social Circle Blog
by Liz Gallenero
1y ago
Does it ever feel like building your brand is an uphill battle? Sometimes running a business can feel like a long journey with no map to guide the way. Brand strategy is like the map you need to show you the way! Brand strategy is a long-term plan that helps you see your business from an outsider’s perspective. It helps you decide on your goals, how you want to position your business, and who you want to interact with your brand. An effective brand strategy is going to answer 5 questions…  What do we do? Who do we do it for? What makes us different? What are our brand values? What will ..read more
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5 Investments You Should Make in Your Business
Social Circle Blog
by Liz Gallenero
1y ago
“You have to spend money to make money” is a common phrase we hear tossed around the online space, but why is investing in your business so important? When you spend money on high-quality products and services, you’re building a strong foundation for your brand and equipping it with the tools you need to grow. It shows you take your business seriously and are dedicated to seeing things through – two of the biggest green flags people will look for when hiring a service provider!  But as business owners, how do we know where to invest our money? There are five important investments for nea ..read more
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