You’d figure since I am very interested in American Indian mounds all across the country, I’d be involved with a place named after a local tribe. I even had lunch with the chief of their tribe and reservation back in the 1990’s! I have been making custom carved cedar signs for The Golf Club at Mattaponi Springs and The Barns at Mattaponi Springs, in Ruther Glen, Virginia, since 2021. They had noticed my carved signs at the Blue Ridge Tunnel on Afton Mountain and then contracted me for theirs! Over the years I have provided a large sign for their barns complex, a really cool and upscale weddi ..read more

STRATEGIZE WITH WOOD Using dimensional wood signs as part of your organization’s marketing strategy may be a successful approach of blending the distinctive character of carefully handcrafted custom wood signage with your own distinctive image and brand. If your brand would benefit from the ambiance of natural, stained, or painted dimensional wood signage products carefully designed and finished in Virginia, you may want to consider the advantages and disadvantages of wooden signs. THINKING OUTSIDE THE BOX If you picture your building or office as a “box”, then thinking outside the box relat ..read more

The number seven is important in many ways: seven days of the week, seven-the perfect number, lucky seven; but rarely do people link the significance of “seven” with their signage. It has been said by experts in marketing psychology that it takes about seven views of a company brand to inspire the impulse for a prospect to purchase its goods and services. Or, put another way, it takes about seven views of a brand to feel comfortable with the brand, to the point where the brain considers it to be something memorable. With this information in mind, consider your corporate entry way. Do you hav ..read more

The finished wall of banners! Walking back to the lift which was provided by the customer! Arranging the 4-panel display on a wall with a sloped floor was a challenge! Part of the proect was making maple plywood headers with raised metal letters, and hanging framed pictures. The post Gymnasium Wall Banners and Choir Hall Displays: Helping Athletics and Music Departments at Local Private High School appeared first on Augusta Sign Company ..read more

Intermixing flat panels with dimensional lettering is a great way to add interest to your business entrance signage. Back in the summer I was tasked to design a wall graphic for a local trophy shop in Stuarts Draft, Virginia that was changing their name after purchasing an existing shop that had been a part of the community for years. The new owners had used me for a sign on another business venture at the opposite end of the strip mall and, since that sign was still looking great after eight years out in the elements, they wanted to utilize my services once more! Once again they had a barren ..read more

HDU OPTION Carved foamboard for business signage produced better results than I had anticipated. I had not used foamboard for decades becuse I had some issues with the product in its early development, mostly warping problems. This year, after some research on current foamboard technology, I chose Signfoam brand high-density urethane (HDU) for the job, mostly to save some cost for my customer who was looking for a sign within a certain cost budget. I had initially quoted the project in carved cedar, which I am most familiar with, but included a lower-priced HDU option. PROPERTY MARKETING The ..read more

From Raw Cedar to Finished Sign Towards the end of summer, I received a phone call from a nice lady about making a sign for a farm she had purchased in Rockbridge County where she had hired an architect to build a new home complete with a horse barn. Now that sounds like a dream come true, especially if you love horses the way she does. Lettering the pinstripe inner border, gray. She needed to have a sign completed after Christmas. That sounded very doable considering custom wood signs take a little while to design and construct, but usually only about 6-8 weeks after final design approval and ..read more

Augusta Sign Company has been busy upgrading signs at Eastern Mennonite University, Harrisonburg, VA. Over the last several years I have helped with interior sign upgrades at University Commons Building, and Suter Science Center, along with a complete exterior wayfinding sign replacement! It has been very interesting and rewarding to see the new signage come to life on campus over the last several years. One of six adjoining track walls, spreading a positive teambuilding message along the entire second floor hallway. ACM Wall Map with 3M Graphics The EMU marketing department has made it easy t ..read more

ONE MAN-THREE MAIN FUNCTIONS Different professions use different tools to get the job done. Since I am involved in all the day-to-day operations of a one-man sign shop, I need to be familiar with a variety of tools to do my job well. I guess, if I wanted to break it down into three important facets, my job is first marketing, sales and administration; then comes design; and last is production and installation. I spend at least 3 days per week in front of my laptop, where all design and sales is done…no wonder I wear trifocals! Oh well, it gives me a good excuse to miss putts out on the golfcou ..read more

Plastic wall letters have always been a great product for me to use for customers seeking a clean, durable brand. For red brick backgrounds, white plastic wall letters make a great choice. This particular customer wanted to add a new partner’s name to the existing name on the wall. I met with the owners to survey the area of the signage and what would have to happen to accomodate the additional letters. They wanted to keep the same letter height, typeface, and color scheme. The only difference would be to use durable 1/2″ thick acrylic versus the existing cut-out and painted plywood letters th ..read more