Driving through your city or town, you undoubtedly encounter a sea of custom retail signs. This raises the question: What does a small business owner do to make their sign stand out above the rest? When designing and installing the perfect business sign, psychology is at play. These tricks and techniques have been discussed in depth over the years, and simply put, a custom, professional sign is good for business. According to studies by the International Sign Association (ISA), 60% of businesses reported average sales increases by 10% or more by adding or updating signs. Research also indicate ..read more

‘If you build it, they will come’ may work for a baseball diamond in a cornfield, but does it apply to your business sign installation? In many ways, yes! While customers will gladly show up and spread the word about a fantastic business, they must discover it first. One of the best ways businesses can attract new customers is through a well-designed and strategically located business sign.  But don’t go it alone! By utilizing a trusted signage partner, you can create amazing, attention-grabbing signs that will stand the test of time. Here’s what you need to know to make your business sig ..read more

Are you struggling to optimize energy and cost with your business’ fluorescent signs? Well, it’s time you switch to LED signs! You can retrofit fluorescent signage to LED or replace existing fluorescent fixtures with new LEDs.  You can choose either of the options based on your requirements, budget, and the location of your fixtures.  Regardless of your choice, you will optimize energy and operational costs by a significant margin. And, with LED lights, you can operate your commercial digital signage 24 hours a day! Why You Should Change Your Fluorescent Signage to LED Here are five ..read more

Enhancing and maximizing messaging capabilities is the key to making the most of digital signage displays, such as electronic message centers.  You can derive maximum value from your signage investment by leveraging a digital combination of images, symbols, and words.  Electronic message centers can improve your sales value by approximately 31.8%. The wonderful flexibility offered by electronic message centers makes them a great option for all types of businesses. Why Choose Electronic Message Centers for Your Business? With an electronic message center, businesses can tailor their m ..read more

Whether you’re just about to open or have been in business for years, you’re probably looking for creative business sign ideas to breathe life into your marketing.  In the world of business, first impressions are everything. Your signage is often the first interaction potential customers have with your brand, making it a crucial element in your marketing strategy. Business signs serve as a visual representation of your brand, values, and services. They help potential customers locate your establishment and communicate your business’s identity. A well-designed sign can convey professionali ..read more

There’s a lot of information (and misinformation) out these days about the most effective forms of marketing, with most businesses expanding from traditional TV, radio, and print advertising into social media and digital marketing.  Even as business owners explore ways to reach customers from afar, it’s essential not to neglect one of the primary ways of reaching out to new clients: having an eye-catching business sign.  Even in this age of digital marketing, effective business signs are more important now than ever. We’ll show you why and how you can set up your signs for short- and ..read more

Successful businesses don’t just happen; they result from lots of planning and hard work. Part of the planning process is creating an effective business budget.  This means more than just figuring out how much it costs to provide your clients with a top-notch product or service; it also includes an advertising budget to inform the public about your business and what you offer. With so many different advertising channels — print, broadcast, search engine ads, and social media — it can be tough to know where to focus your funds. One area that’s easy to overlook is your business signage. But ..read more

Oh, the weather outside is frightful … and your outdoor business signs are bearing the brunt of it!  If you’ve invested time and money into designing and installing a sign, you want it to be functional and visible year-round.  Unfortunately, high winds, low temperatures, and winter precipitation can take a harsh toll.  However, by completing outdoor sign maintenance before Old Man Winter begins to do his worst, you can help prevent costly damage. Invest In Weather-Resistant Signage  Proper outdoor sign maintenance starts from the beginning, choosing signage materials that w ..read more

A growing number of businesses are turning to LED advertising to get the word out about their products and services.  Business owners choose LEDs because they’re bright, vibrant, and eye-catching … but also because LED signage delivers. Here’s what you need to know about LED advertising and how to best utilize it for your business. LED Advertising By the Numbers It’s one thing for a sign to look nice, but what matters is its ability to convert passersby into paying customers. According to RichMedia Technologies, 63 percent of people reported that digital signage catches their attention ..read more

A business sign is one of the best marketing investments you can make. In a single glance, it tells customers everything they need to know about your business: who you are, where you are, and what kind of products or services you provide. If you let wear and tear get out of control after you’ve had your sign for a while, however, you may unintentionally be communicating other messages to your customers. Signs that aren’t well-kept or working properly may indicate a lack of attention to major details or give the impression that you don’t take pride in what you do. Here are the three major ite ..read more