Personalization in the Print Industry Within the past decade, the print industry has changed significantly due to the rise in demand for personalization. In a world before the internet, print companies would mass-produce the same product in hopes that it would sell out. Ultimately this is not the best-selling method, and it leaves a lot of room for customers to dislike the product because it is mass-produced. In the past four years, there has been a rise in customer demand for personalized products. Around thirty-six percent of customers expect the personalization of their products, which is a ..read more

Fall Signage Trends 2021 Just like any other industry, signage goes through its trends for business branding each season. It is crucial to consider your company’s branding when designing your signage and stay informed about the current signage trends. Incorporating these trends helps your business stand out from competitors. There are three styles of signage that are trending this fall of 2021, minimalistic, timeless retro, and bold branding. Minimalistic Branding The minimalist style keeps simplicity with standard mono-color 3D Letters. This style works both indoor and outdoor and maintains a ..read more

What do effective signs have in common? In order to fully explain what effective signs have in common, it only makes sense to use an analogy. So, think about what goes into the best peanut butter and jelly sandwich. “Where are you going with this?” Hear me out…what makes a peanut butter and jelly a peanut butter and jelly? Obviously, you’ll need two slices of bread: one covered with your favorite peanut butter, and the other with jelly. Stick the pieces together, and voila! A perfect PB & J. However, some might like crunchy peanut butter, while others like theirs to be smoother than a fre ..read more

Help! Cabinet or channel letter? Whether it be through promotional products, digital media, printed materials, or signage, the over-arching goal is to portray your brand in a positive light. If you’re in the position to order new signage, it’s okay if you’re unsure what to do. After all, you’re not an expert! That’s why we’re comparing and contrasting cabinet and channel letter signs in this blog post. Our goal is to help you decide which type of illuminated signage will best fit your needs. We’re here to help you succeed! Before we dive into the pros and cons, let’s establish a basic definit ..read more

What are channel letter signs? As a traditional form of signage, channel letter signs are everywhere. It’s probable you’ve seen them time and time again, but didn’t know they had a specific name. Visible by day and luminous at night, channel letters are customizable. In sum, they are individual letters, numbers, and other graphics each with their own structure and separate illumination. Here’s an example: As you can see, each letter is free-standing, and when combined with the others, creates a complete signage presentation. Channel letter sign production Although one set of channel letters ..read more

What is large format printing, anyway? Before working in the signage industry, chances are I wouldn’t have had the slightest idea about large format printing. In fact, I probably would’ve answered the question “What is large format printing?” like this: “Printing in a large format.” That’s not technically wrong, but there’s so much more to it. Let’s explore the topic. Large (or wide) format printing is the process of digitally printing full-color images, text, and graphics onto a variety of materials. The final result is (you guessed it) larger than average printed products. The process is us ..read more

Are business cards relevant? If you had asked the question a little over a year ago, I don’t think I would’ve had the same answer that I do now. I won’t go into the nitty gritty of why that is. Chances are, you already know why. Hope was dim. There were numerous other more important things to worry about than business cards and their relevancy. But, now is a new age. The Zoom and Teams webinar fatigue is real. We’re ready to attend in-person networking events. And, since that’s the case, let’s discuss some important facts and best practices about business cards before determining whether they ..read more

Why is my sign not illuminating correctly? When you think of the phrase “neat freak,” which person or character comes to your mind? For me, I think of Danny Tanner from the family-friendly sitcom Full House and Monica Geller from the smash hit show Friends. Both individuals had a keen eye for tidiness throughout their respective series, and everyone knew it. For example, there’s a specific episode of Full House that showcases Danny’s obsession with cleanliness. It was spring cleaning day, and he made sure the whole family was up at 7:00 a.m. sharp to participate. In an episode of Friends, Ros ..read more

Back in the day, my dad had a couple decals on his SUV that advertised his accounting firm. The vehicle graphics were placed on his windows via vinyl. I thought it was super cool, because I could easily identify his car from others that looked similar. I could tell from a mile away that he had arrived to pick me up from school. Plus, what child wouldn’t like having their last name on their parent’s car? I loved it! Obviously, that point of view is pretty naïve. My seven-year-old self only identified the benefits of vehicle graphics from a child’s perspective. However, in terms of marketing, v ..read more

Banners Are Everywhere As one of the most popular signage solutions, banners make a statement. In fact, before working in the signage industry, banners were pretty much the only “jargon-like” term I was familiar with. They’re much more commonplace among the general population than, say, aluminum composite material or illuminated channel letters. One particular banner that has always stuck out to me advertises what I think is the best event our local community celebrates: The Festival of the Little Hills in St. Charles, MO. It’s always a goal of mine to stop by the festival, located on Histori ..read more