Branded experiences on Roblox are revolutionizing the way companies engage with younger, digitally-native audiences. For brands aiming to connect with the next generation, understanding and participating in this vibrant ecosystem is not just advantageous; it’s imperative. With over 70 million daily active users, Roblox presents a dynamic platform where the boundaries between gaming, social interaction and digital commerce blur—offering companies a vibrant space to engage a community of highly attentive consumers. What Are Roblox Experiences? At the heart of Roblox lies a diverse array of user ..read more

At eTail West 2024, Obsess’ CEO and Founder, Neha Singh, joined a panel with retail leaders from Nike and ThirdLove to discuss the evolution of online retail and its future. The conversation, centered on attracting and engaging the next generation of consumers, took a deep dive into some of the innovative strategies that are setting new benchmarks for the industry. Neha’s participation was driven by Obsess’ commitment to understanding the unique shopping preferences and digital behaviors of younger consumers. This demographic’s expectations are shaped by rapid technological advancements and a ..read more

Brooklyn-based haircare brand, amika, debuts its first Roblox experience with Obsess. The colorful, play-driven world embodies the brand’s commitment to inclusion, responsibility and sustainability, and leverages their professional credibility to highlight their salon-quality products. An ideal extension of the brand’s purpose, the amikaverse is a community-centric example of how they are meeting their newest generation of customers where they are.  In the amikaverse, users can learn about the brand as they create and share their own digital products, engage in unique challenges and inter ..read more

The arrival of Apple Vision Pro ushers in a new era of spatial computing for retail. Popularized by Apple with the launch of Apple Vision Pro, the term spatial computing refers to the human-computer interaction perceived by users to be taking place in their own reality rather than through a screen. Driven by enhanced processors, ultra-high definition and global network speeds, Apple Vision Pro blends digital content with the user’s physical space.  The highly-anticipated launch of Apple Vision Pro proved to be an exciting opportunity for fashion, luxury and beauty brands to cement their s ..read more

The secret is out: Obsess has designed, developed and released four new immersive shopping apps for the just-released Apple Vision Pro spatial computer—including the premiere fashion, beauty and luxury shopping apps. Each of the spatial computing apps incorporates the best of Apple’s latest technology—such as progressive immersion, high definition 4K displays, spatial audio, interactions via intuitive hand and eye movements, SharePlay and a blend of digital content with the physical space around you. We are proud to say that this milestone not only marks a significant leap in furthering our m ..read more

The finest edit in luxury is now transporting users to decadent shopping destinations, like Capri and Paris, via its multi-sensory, highly contextual visionOS app. Mytheresa has partnered with Obsess to launch Mytheresa: Immersive Luxury App for Apple Vision Pro, in alignment with the release date of Apple’s newest spatial computing device. The brand is among the first luxury fashion brands to launch on Apple Vision Pro, and it’s using the device as a new platform to launch exclusive capsule collections and curated edits. Luxury’s New Era As one of the first luxury platforms to embrace Apple’s ..read more

Alo Yoga, in collaboration with Obsess, has launched “alo Sanctuary,” a new visionOS app exclusively designed for Apple’s new spatial computing device, Apple Vision Pro. This app represents a significant advancement in the integration of wellness and retail, offering a first-of-its-kind shopping experience that combines high-definition, hyper realistic meditation environments with the ability to shop Alo Yoga’s premium collections in immersive, contextual 3D spaces.  Inside the alo Sanctuary for Apple Vision Pro alo Sanctuary leverages the advanced features of Apple Vision Pro to provide ..read more

e.l.f. Cosmetics has become notorious for “firsts” in the beauty industry—and their premiere app for Apple Vision Pro, developed in partnership with Obsess, is no exception. The brand has always prioritized innovative digital experiences and new technology platforms, in order to meet their consumers wherever they are. Enter: “your best e.l.f.” for Apple Vision Pro—among the first-ever beauty shopping apps for the spatial computing device.  “your best e.l.f.” is not just about buying beauty products; it’s an immersive journey into self-expression and relaxation. Through engaging activities ..read more

J.Crew and Obsess have launched an unprecedented virtual shopping experience: the “J.Crew Virtual Closet” app, exclusively for Apple Vision Pro aligned to the premiere launch of the new device. This groundbreaking initiative marks the first-ever fashion shopping experience to include both a virtual styling closet and the SharePlay feature on Apple’s advanced spatial computer. A New Era of Immersive Shopping J.Crew’s forward-thinking approach transforms the conventional shopping experience. The brand’s Virtual Closet for Apple Vision Pro allows customers to immerse themselves in a 3D shopping ..read more

In case you missed it, our Founder and CEO, Neha Singh, sat down with James Kotechi in the C Space Studio at CES 2024 to discuss how brands are utilizing Obsess’ technology, the current landscape of immersive experiences and what brands/retailers can look forward to with Obsess.  How Obsess is Bringing Gamification into Shopping Obsess is creating immersive shopping experiences that put the consumer in the experience of the brand, in a whole 3D branded environment that brings gaming into shopping. Similar to online gaming, consumers can browse through the environment and navigate through ..read more