Has your property been on the market for far too long?  While it generally takes weeks to sell a home, there are times when it’s more challenging to drum up interest and get buyers to make an offer. Since it may be due to reasons you aren’t aware of, it’s important to take a step back and assess the situation.  This guide will help you do just that—with insights into what stops a house from selling and how you can sell your home online, fast. 6 Reasons Why Your House Isn’t Selling and How You Can Address Them Here’s a look into what stops a house from selling with solutions on how to ..read more

Video marketing is dominating the real estate industry and it’s easy to see why.  We remember 95% of the message when we see it on video compared to 10% of text. Because visuals are more engaging and immersive, it makes sense that real estate listings with video receive 403% more inquiries than those without, especially considering that 73% of sellers choose realtors who use video!  While regular videos allow audiences to see what real estate properties look like, walkthrough videos add a more immersive element that allows viewers to experience a listing as if they were walking throu ..read more

There are over 152,775 architects employed in the United States. With such intense competition, it’s more vital than ever to stand out and deliver outstanding work. How do you market yourself? Aside from distributing business cards and word of mouth, do you have other marketing channels? More importantly, are you taking advantage of digital technology to sell your services and bring in more business? In today’s business landscape, leveraging one’s online presence is essential. Doing so can help you highlight your services, attract potential clients, and close deals. Join Plus Render as we expl ..read more

Federal incentives and a growing eco-conscious mindset are fuelling the demand for sustainability, creating a multi-billion dollar industry in the US.  But is it worth the hype? Join Plus Render as we explore the potential of sustainable home designs, their benefits, and how conceptual renderings can ensure their execution.  What Is a Sustainable Home? A sustainable home is built or retrofitted with high-performance materials, minimizing environmental toxins to ensure it has the least possible impact on the health of the residents and the environment. Construction conserves resources ..read more

More than any sub-specialty in real estate, architecture is all about aesthetics and presentation. How a structure looks, how the space flows, and how functional it is are of primary importance. Hence, any technology that enhances how stakeholders view and appreciate the structure is of immense value. Today’s most popular visualization tools are virtual reality (VR) and rendering, however, augmented reality (AR) has also emerged as an up-and-coming technology that can revolutionize the industry. This promising innovation was valued at $57.26 billion in 2023 with a compound annual growth rate o ..read more

Ninety-seven percent of buyers used the internet to search for homes while 51% purchased homes they found online. After all, it’s a quick and easy way to pare down the number of properties that interest you and compare prices without having to move an inch from your current location. So, if you’re looking to grab your market’s attention and sell properties, you need to be where your customers are which is on the digital landscape.  Wondering how to sell property online? We’ll give you insights into the common methods you can use for showcasing properties online. But, if you want to keep t ..read more

No matter what real estate buyers are looking for, they all have one thing in common—they want to get their hands on as much information as possible. They want to know the price, the square footage, features, any improvements that have been made, etc. It’s an endless stream of questions that can all be addressed by a good property dossier. Everyone involved in the marketing and selling of real estate thus needs this document. The dossier makes the whole process more efficient and a lot easier for the buyer and seller.  In this post, we’ll tell you all you need to know about this vital too ..read more

The Mediterranean is popular for more than its cuisine. It’s also known for artfully balancing architectural styles with interior designs that create a cozy and comfortable ambiance, making you feel like you’re on holiday 24/7. Imagine that! With photorealistic rendering services from Plus Render, you can give your clients an accurate look into this aesthetic that has weathered short-lived trends. While its revival is credited to the booming 1920s, it goes a few hundred years back and has evolved according to the changing tastes and preferences of the present era.  Join us as we explore i ..read more

Are you a realtor looking at strategies to improve your reach? Since 82% of consumers trust print advertisements for their purchases, it may be time to look beyond the digital world. There are 1,566,354 realtors in the U.S., so adding more traditional advertising and marketing materials can give you a competitive edge and help you excel in this saturated biz.  So, what collateral should you start your journey with? Research from the Direct Marketing Association (DMA) suggests that a listing brochure is a good choice. Seventy-nine percent of people who receive it will either keep it, pass ..read more

Based on figures from the National Council of Architectural Registration Boards (NCARB), there were over 119,906 licensed architects in the United States in 2022. It can be tough to stand out in the industry with so many up-and-coming professionals.  If you already have a few good projects under your belt, one way to be more visible is to create a professional architecture portfolio. A solid portfolio will demonstrate your experience and capabilities while creating credibility for your practice.  In this article, Plus Render will show you why it’s important, how you can put together ..read more