SportsPro Media
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Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology, and endorsement deals.
SportsPro Media
19h ago
The professional women’s volleyball scene in the US is bursting into life. With three leagues up and running and hundreds of millions of dollars being invested, SportsPro looks at the key players in the market.
The post The state of play in US women’s volleyball: Will four leagues help or hinder the sport’s growth? appeared first on SportsPro ..read more
SportsPro Media
21h ago
Danish beer company to have exclusive pouring rights and visibility at Uefa Euro 2028 and Uefa Women’s Euro 2029.
The post Uefa taps Carlsberg as national team partner appeared first on SportsPro ..read more
SportsPro Media
21h ago
First game of season-opening series between LA Dodgers and Chicago Cubs also averaged over 25m Japanese viewers.
The post MLB Tokyo Series’ US viewership up 59% on 2024 season-opener appeared first on SportsPro ..read more
SportsPro Media
21h ago
NBA franchise will become the most expensive North American team ever, eclipsing the US$6.05bn paid for the Washington Commanders.
The post Boston Celtics sold to William Chisholm in record US$6.1bn deal appeared first on SportsPro ..read more
SportsPro Media
21h ago
Leading tours reportedly want to establish combined company in effort to restructure the sport.
The post ATP and WTA pitch ‘commercial aggregation’ plan to Grand Slams as part of sweeping tennis reforms appeared first on SportsPro ..read more
SportsPro Media
21h ago
Prime Video will stream Nations League and World Cup qualifiers, with games to cost UK£2.49 each.
The post Amazon goes PPV with Uefa men’s national team soccer games in UK appeared first on SportsPro ..read more
SportsPro Media
1d ago
Fan acquisition and retention solutions elevate engagement across European Athletics events.
The post Sportz Interactive elevates digital fan experience for European Athletics at Apeldoorn 2025 appeared first on SportsPro ..read more
SportsPro Media
2d ago
This time in 2020, global sport had ground to a halt. Five years on, the Covid-19 pandemic continues to influence how the sports sponsorship and marketing industry operates today.
The post Five ways Covid-19 reshaped sports sponsorship and marketing appeared first on SportsPro ..read more
SportsPro Media
2d ago
Zimbabwean sports minister and former swimmer secures absolute majority in first round of voting to succeed Thomas Bach.
The post Kirsty Coventry elected as IOC’s first female president appeared first on SportsPro ..read more
SportsPro Media
2d ago
SportsPro speaks with USL president Paul McDonough about the soccer competition's plans to become the first US sports league to implement promotion and relegation.
The post Why the USL is bringing promotion-relegation to the US and what happens next appeared first on SportsPro ..read more