After also hearing from the likes of Hugo Boss, City Football Group and Unilever, SportsPro's features editor picks out some of the sponsorship-flavoured highlights from the on-stage sessions at SportsPro Live. The post The difference between a partner and an advertiser, what Chris Heck thinks about Aston Villa’s new shirt deal, and the purpose of Aramco sponsoring women’s golf appeared first on SportsPro ..read more

Games deliver average audience of 2.62m across North America. The post Stanley Cup 2024 playoffs first round opening weekend viewership up 11% appeared first on SportsPro ..read more

WSAN plans talk shows, news reports and original programming. The post iHeartMedia creates world’s first dedicated audio network for women’s sport appeared first on SportsPro ..read more

Everything you need to know in #SportsBiz today. The post Seattle Storm, LaLiga, Chicago Bears, NWSL: Industry headlines – 25th April 2024 appeared first on SportsPro ..read more

Rory McIlroy also set to get about US$50m as part of golf circuit’s new equity payment plan for loyal players. The post Tiger Woods to receive ‘US$100m equity payment’ for sticking with PGA Tour appeared first on SportsPro ..read more

Matchroom president floats the idea of taking the tournament to Saudi Arabia or China on a rotational basis. The post Barry Hearn warns World Snooker Championship could move away from Crucible appeared first on SportsPro ..read more

Newcastle United have also signed partnership with NFT marketplace. The post Manchester City launch trading card digital collectibles on Quidd appeared first on SportsPro ..read more

Diageo-owned brand reportedly sees off Heineken competition to replace Budweiser as beer partner of English soccer's top flight. The post Premier League ‘agrees’ UK£40m Guinness sponsorship appeared first on SportsPro ..read more

Italian team to now be renamed as ‘Scuderia Ferrari HP’ as part of multi-year deal. The post Ferrari confirm F1 title partnership with HP appeared first on SportsPro ..read more

On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments.  The post StreamTime | Disney+ massive streaming play, NBA’s looming deal, and the power of Caitlin Clark appeared first on SportsPro ..read more