The NBA has agreed 11-year broadcast deals with Amazon, Disney and NBC that promise to shake up the US sports media landscape. SportsPro explains what has been agreed, the implications for both the NBA and the WNBA, and what it means for Warner Bros Discovery’s sporting future. The post What the NBA’s US$76bn rights deals mean for the US media market, how the WNBA is affected, and what next for TNT Sports? appeared first on SportsPro ..read more

On their way to the 2023/24 Bundesliga title, a partnership with Moments Lab helped them deliver innovative clips on social media. The post How Bayer Leverkusen’s social content helped tell the story of a historic season appeared first on SportsPro ..read more

Olga Correia, host venue and activation manager at supertri, discusses the benefits of hybrid reality sports for rights holders and host cities. The post Why host cities should embrace hybrid reality sports appeared first on SportsPro ..read more

WNBA expansion team sets new record for deposits issued by a US-based women’s sports team. The post Golden State Valkyries secure record 15k season ticket deposits appeared first on SportsPro ..read more

National flag carrier also signs on as series’ official airline. The post Qatar Airways flies in as title partner for British and Irish Lions’ 2025 Australia tour appeared first on SportsPro ..read more

42% of US Olympics fans chose women's gymnastics as their most anticipated sport. The post Paris 2024 draws record low interest from 35% of US adults appeared first on SportsPro ..read more

All of the week's Movers & Shakers in one place. The post Michael Johnson’s Grand Slam Track appoints Steve Gera as president and COO, plus more appeared first on SportsPro ..read more

English top-flight soccer club look to engage and monetise an increasingly global fanbase. The post Newcastle United launch DTC service with Endeavor Streaming appeared first on SportsPro ..read more

Games criticised over sponsorships, with campaigners claiming companies' environmental impact is at odds with IOC’s sustainability efforts. The post Fears for athletes’ health at Paris 2024 amid warning over climate impact of Olympics appeared first on SportsPro ..read more

Your go-to daily destination for the latest sports business news, insights and more during the Olympic Games. The post Paris 2024 Digest – day one: Everything you need to know ahead of the Olympic opening ceremony appeared first on SportsPro ..read more