4 New Ways to Enhance Your Fundraising Performance with Classy Studio
Classy » Crowdfunding
by Jess Woloszyn
3w ago
High-performing fundraising strategies offer meaningful experiences for supporters that form deep connections and drive conversions. At Classy, we’ve seen the results nonprofits can achieve when they have the tools to turn their vision into a reality. After its launch earlier this year, organizations across various industries and sizes began using Classy Studio, bringing to light even more unique use cases to enhance fundraising performance than we imagined. While we expect to continue incorporating these ideas into the product and innovating as a community, we knew we needed to share a few wi ..read more
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Navigating a New Era of Giving Experiences: How to Personalize Donors’ Paths to Engagement
Classy » Crowdfunding
by Jess Woloszyn
9M ago
 It’s critical to enter the biggest giving season of the year with a donation experience that mobilizes and empowers supporters to get involved. Experience is the bridge that connects your nonprofit story with the donor’s ability to take action and make an impact.  Here, we’re defining experience in the new era of giving based on conversations from Classy’s Unlock Generosity webinar series. This series is a comprehensive dive into our three primary pillars of nonprofit fundraising to align with the modern donor landscape: storytelling, experience, and connection.  Finally, we’ll ..read more
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8 Unforgettable Golf Fundraiser Ideas
Classy » Crowdfunding
by Jesse Sumrak
1y ago
Golf fundraisers merge the love of sport with humanity’s inherent desire to do good. When it comes to fundraising for nonprofits, it’s a creative way for your organization to build an exciting event that also raises funds for your cause. But where do you start? Should you host an all-out charity golf tournament or a simple fundraiser at the local miniature golf course? Could you incorporate a live-auction component? And what about that Mulligan thing? Below, we’ll walk you through everything you need to know about golf fundraising to put on an unforgettable fundraising event. What Is a Go ..read more
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17 Creative Virtual Fundraising Ideas for Your Nonprofit
Classy » Crowdfunding
by Will Schmidt
2y ago
In light of the COVID-19 pandemic, countless nonprofits were forced to pivot their in-person events into virtual fundraising events. At Classy, we saw organizations quickly adapt to the changing landscape with virtual events strategies and truly inspiring, creative virtual fundraising ideas. The success of these virtual events has shown that even when in-person events return, a virtual component is necessary to expand the reach of your nonprofit’s event and drive more fundraising revenue. As you build out your nonprofit’s annual strategy, use these virtual fundraising ideas to create engaging ..read more
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4 Tips to Increase Fundraising Conversion Rates
Classy » Crowdfunding
by Will Schmidt
2y ago
In The State of Modern Philanthropy: Deconstructing the Online Donor Journey, our team examined how the amount of time someone spends a Classy campaign page impacts fundraising conversion rates. This includes time spent on landing pages, engaging with media, or completing the checkout process. On Classy donation pages, specifically, 60% of people who check out do so in less than one minute. However, when analyzing time spent across all Classy campaign types—including donation pages, peer-to-peer, crowdfunding, and events—we find that fundraising conversion rates peak within the 4 to 5-minute w ..read more
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New Release: Classy Pay Supports ACH and Continues Fight Against Fraud
Classy » Crowdfunding
by Elizabeth Hilbert
2y ago
Since we launched Classy Pay powered by Stripe, our in-house payment processor, we’ve been able to help nonprofit customers save time and money on payment processing with easier payments reconciliation, low fees, automatic credit card-updating for recurring gifts, and more benefits. We’re never content with the status quo, however, and are always striving to improve our fundraising products. That’s why we’re excited to announce that Classy Pay now supports ACH donations. While we dive into details below, this update reflects not only our commitment to helping you offer an enhanced giving exper ..read more
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Deconstructing the Online Donor Journey: The State of Modern Philanthropy 2020 [REPORT]
Classy » Crowdfunding
by Ellie Burke
2y ago
The State of Modern Philanthropy is back with fresh insights around online donor behavior. Subtitled “Deconstructing the Online Donor Journey,” Classy’s 2020 report dives into topics such as conversion rates across campaign types, the additional ways recurring donors interact with organizations, and the actions of donors who come back. Our third-annual report leverages proprietary data from 2018 and 2019, spanning over 40,000 active campaigns, nearly 4,500 organizations ranging in size, and 6.4 million transactions in order to surface insights for the entire nonprofit industry. It also reviews ..read more
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How to Choose a Classy Campaign Type
Classy » Crowdfunding
by Will Schmidt
2y ago
After you choose Classy to power your online fundraising, the next big choice you must make is which campaign type to use for your first fundraising campaign. In total, Classy offers five different options you can pick from, each of which is designed for a specific use case and call to action. On Classy, we offer five different campaign types: Donation Pages Crowdfunding Peer-to-Peer Ticketed Events Registration with Fundraising Choosing the right campaign type is vital to your fundraising success. Your decision to go with a crowdfunding campaign versus a peer-to-peer campaign, for example ..read more
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4 Pro Tips on How to Use Impact Blocks Creatively
Classy » Crowdfunding
by Will Schmidt
2y ago
When someone is deciding whether or not to donate to your nonprofit, showing them the impact their gift has on your beneficiaries, programs, and advancement of your mission is critical. Classy’s impact blocks were designed specifically to help you communicate this impact by showing where someone’s donation goes, who it benefits, and what it accomplishes. When a donor understands the impact of their gift, they’re more likely to come back and donate again. Learn How to Optimize Your Fundraising Campaigns for Conversion With These Checklists Demonstrating the impact of donations has never been mo ..read more
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6 Creative Campaigns Fundraising Through the Coronavirus Pandemic
Classy » Crowdfunding
by Contributing Author
2y ago
As in-person events and activities get canceled due to the coronavirus pandemic, it’s clear that there’s an unprecedented need for online fundraising. This is especially important as organizations transition their in-person events into virtual events, spin up campaign pages for emergency funding, and work to keep the lights on during this global crisis. As a result, we’re seeing nonprofits make creative use of Classy’s donation forms and crowdfunding, peer-to-peer, and events campaigns. Below, we’ll explore the different ways each campaign type has been adapted to fit the unique needs of: The ..read more
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