New beauty brand designed to celebrate midlife women
Transform magazine
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1w ago
With the identity of And Begin crafted by UK-based brand and packaging design firm Sunhouse, the start-up offers customisable skincare solutions. The brand was specifically designed to challenge conventional narrative ..read more
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Kun Milk brand characters undergo radical transformation
Transform magazine
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1w ago
Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction w ..read more
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Transform Awards Asia 2024 open for entries
Transform magazine
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1w ago
Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to rec ..read more
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Demand generation strategy: Brand marketing vs. product marketing
Transform magazine
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2w ago
Behrad Mirafshar, the CEO and founder of Bonanza Studios, discusses the vital differences between brand and product marketing, and why you can’t replace one with the other ..read more
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Crumbl Cookies brand simplified by Turner Duckworth
Transform magazine
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2w ago
Aiming to bring new life and optimism into Crumbl, it was crucial to the global brand design agency that it maintained the cookie brand’s core values and familiarity. Crumbl’s new visual identity is set to be rolled o ..read more
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Why local authenticity is the new international
Transform magazine
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2w ago
Jenny Hu, senior strategist at Design Bridge and Partners’ Shanghai office, shares her team’s story of developing an identity for Rissai Valley, a Ritz-Carlton Reserve, and explains why authenticity was key ..read more
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Angus’ A-Z of logos: FedEx
Transform magazine
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2w ago
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland points us in the direction of FedEx. Once you’v ..read more
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Transform Awards North America 2024 open for entries
Transform magazine
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2w ago
For the past decade, the Transform Awards North America has been dedicated to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform is excited turn it ..read more
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What's not in a name
Transform magazine
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2w ago
James McCarthy, freelance naming and verbal identity director, shares a technique to help great names survive the selection process. Six words to strike fear into the ..read more
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Names don’t matter. How you get there (and how you use them) does
Transform magazine
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2w ago
Tom Dabner, creative director and partner at SomeOne, talks about the challenge of naming brands, and his experience of renaming a $1bn international health-tech company following a merger ..read more
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