Decathlon relaunches brand to reflect new global ambitions
Transform magazine
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5d ago
French sports company Decathlon underwent a transformation crafted by brand consultancy Wolff Olins. The project sought to introduce the organisation’s new purpose: ‘to move people through the wonders of sport ..read more
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Decoding the philosophy of luxury
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5d ago
Fatima Zara Patel, strategy consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is more than just a lifestyle ..read more
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How do you measure the value of a brand?
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5d ago
Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses ..read more
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Ricardo Rum seeks to give a taste of the Bahamas with its new drinks 
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5d ago
Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba ..read more
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Why brand capital is the silent force behind business success
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5d ago
Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim ..read more
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Brand activation – survival of the nurtured
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5d ago
Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest ..read more
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Conran Design Group rebrands to become Havas’ brand and design network
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5d ago
Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the ..read more
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Universal Favourite launches puzzles to embrace piece and relaxation
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5d ago
Design studio Universal Favourite has released its new, limited-edition puzzle series, ‘Piece of Mind’. The three puzzles draw inspiration from ‘JOMO’, or the joy of missing out ..read more
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UK’s largest children’s charity reveals latest brand update
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2w ago
Having supported children, young people and their families across England, Wales, Scotland and Northern Ireland for 150 years, Branardo’s sought the help of The Clearing to design a new brand identity. By engaging wit ..read more
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Five minutes with Emma Lewis
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2w ago
Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices ..read more
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