Marketing Dive » Brand Strategy
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Get to know everything about brand strategy. Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Marketing Dive » Brand Strategy
6d ago
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips ..read more
Marketing Dive » Brand Strategy
6d ago
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns ..read more
Marketing Dive » Brand Strategy
6d ago
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize. ..read more
Marketing Dive » Brand Strategy
6d ago
Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers ..read more
Marketing Dive » Brand Strategy
6d ago
Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers ..read more
Marketing Dive » Brand Strategy
6d ago
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. ..read more
Marketing Dive » Brand Strategy
6d ago
The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push ..read more
Marketing Dive » Brand Strategy
6d ago
For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III ..read more
Marketing Dive » Brand Strategy
6d ago
The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign ..read more
Marketing Dive » Brand Strategy
2w ago
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. ..read more