Busch Light enlists Sarah McLachlan for Super Bowl LVII
Marketing Dive » Brand Strategy
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6d ago
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips ..read more
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Many brands are ‘reluctant buyers’ of ads on retail media networks
Marketing Dive » Brand Strategy
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6d ago
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns ..read more
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Molson Coors and DraftKings turn Super Bowl ad into betting opportunity
Marketing Dive » Brand Strategy
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6d ago
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.  ..read more
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ChatGPT might change advertising — but it won’t revolutionize it
Marketing Dive » Brand Strategy
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6d ago
Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers ..read more
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Disney sells out ad time for NHL All-Star events
Marketing Dive » Brand Strategy
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6d ago
Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers ..read more
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PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
Marketing Dive » Brand Strategy
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6d ago
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.  ..read more
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General Motors, Netflix team for strategic alliance around EVs
Marketing Dive » Brand Strategy
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6d ago
The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push ..read more
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Propel Fitness Water’s new look emphasizes Gatorade connection
Marketing Dive » Brand Strategy
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6d ago
For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III ..read more
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Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads
Marketing Dive » Brand Strategy
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6d ago
The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign ..read more
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9 marketing trends to watch as 2023 tests transformation bets
Marketing Dive » Brand Strategy
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2w ago
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.  ..read more
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