
Marketing Dive » Brand Strategy
178 FOLLOWERS
Get to know everything about brand strategy. Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Marketing Dive » Brand Strategy
1d ago
Winning Super Bowl campaigns usually revolve around strong storytelling, distinctive brand assets, a sense of humor and pop culture references ..read more
Marketing Dive » Brand Strategy
1d ago
Chief Creative Officer of PepsiCo Foods US shares some thoughts for the morning after Super Bowl ..read more
Marketing Dive » Brand Strategy
1d ago
Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved over the years ..read more
Marketing Dive » Brand Strategy
1d ago
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart ..read more
Marketing Dive » Brand Strategy
1d ago
Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia ..read more
Marketing Dive » Brand Strategy
1d ago
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more ..read more
Marketing Dive » Brand Strategy
1d ago
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing ..read more
Marketing Dive » Brand Strategy
1d ago
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt ..read more
Marketing Dive » Brand Strategy
1d ago
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.  ..read more
Marketing Dive » Brand Strategy
1d ago
The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign ..read more