Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage
Marketing Dive » Brand Strategy
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1d ago
Winning Super Bowl campaigns usually revolve around strong storytelling, distinctive brand assets, a sense of humor and pop culture references ..read more
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Post-game huddle: What I learned from advertising’s big game
Marketing Dive » Brand Strategy
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1d ago
Chief Creative Officer of PepsiCo Foods US shares some thoughts for the morning after Super Bowl ..read more
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Campaign Trail: Coca-Cola travels across decades to tell a family story
Marketing Dive » Brand Strategy
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1d ago
Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved over the years ..read more
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Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Marketing Dive » Brand Strategy
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1d ago
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart ..read more
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Coke rolls out an ice cream truck to boost new orange cream flavor
Marketing Dive » Brand Strategy
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1d ago
Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia ..read more
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Super Bowl LIX: Analyzing the game’s advertising and engagement data
Marketing Dive » Brand Strategy
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1d ago
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more ..read more
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Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
Marketing Dive » Brand Strategy
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1d ago
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing ..read more
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Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Marketing Dive » Brand Strategy
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1d ago
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt ..read more
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Welch’s CMO on shaking off staid marketing, embracing experiential
Marketing Dive » Brand Strategy
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1d ago
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.  ..read more
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Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people
Marketing Dive » Brand Strategy
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1d ago
The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign ..read more
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