Marketing Dive » Brand Strategy
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Get to know everything about brand strategy. Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Marketing Dive » Brand Strategy
5d ago
Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements ..read more
Marketing Dive » Brand Strategy
5d ago
Featuring Simone Biles, the campaign’s emotional hero spot is inspired by the gymnast and the intense expectations tied to being a professional athlete ..read more
Marketing Dive » Brand Strategy
5d ago
From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity ..read more
Marketing Dive » Brand Strategy
5d ago
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett. ..read more
Marketing Dive » Brand Strategy
5d ago
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves ..read more
Marketing Dive » Brand Strategy
5d ago
The brand is ditching a mission to “fix water” to focus on wellness and launching a brightly colored faucet available on Amazon for $159 ..read more
Marketing Dive » Brand Strategy
2w ago
The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences ..read more
Marketing Dive » Brand Strategy
2w ago
As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game ..read more
Marketing Dive » Brand Strategy
2w ago
A new dedicated marketplace will be a part of the agency’s upfronts strategy, aided by clients including Adidas and Unilever ..read more
Marketing Dive » Brand Strategy
2w ago
The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent ..read more