Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups
Marketing Dive » Brand Strategy
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1w ago
In the first output from new social AOR Mischief @ No Fixed Address, the chain is offering to send a breakup text or free pizza to a consumer’s future ex ..read more
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Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl
Marketing Dive » Brand Strategy
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1w ago
The “Legend of the Lizard” video is the culmination of a campaign created by The Martin Agency that brought back the brand’s Caveman mascot ..read more
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Meta spotlights how AI investments are paying off for advertisers
Marketing Dive » Brand Strategy
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1w ago
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said ..read more
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Why DraftKings bet on other brands to build buzz beyond the big game
Marketing Dive » Brand Strategy
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1w ago
CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience ..read more
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BetMGM banks on X as official live sports betting partner
Marketing Dive » Brand Strategy
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1w ago
The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform ..read more
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‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues
Marketing Dive » Brand Strategy
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1w ago
Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers ..read more
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By the numbers: Super Bowl LVIII
Marketing Dive » Brand Strategy
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1w ago
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more ..read more
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How marketers can win the love of consumers on Valentine’s Day
Marketing Dive » Brand Strategy
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1w ago
Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX ..read more
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McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp
Marketing Dive » Brand Strategy
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2w ago
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.  ..read more
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How media partners can communicate brand momentum in 2024
Marketing Dive » Brand Strategy
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2w ago
Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno ..read more
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