Psychedelic Therapy Brand Mindbloom Tackles Stigma with Warm, Sleek Design
PRINT Magazine » Branding & Identity Design
by Chloe Gordon
5d ago
San Francisco-based brand strategy and design studio Landscape is helping people reframe at-home ketamine therapy with their new branding for the provider Mindbloom. The evolved brand strategy, identity, and messaging exudes a creamsicle-hued sense of calm and peacefulness that only the comfort of one’s home can provide.  The brand’s orange and yellow hues were thoughtfully chosen to mimic the rising sun and a sense of taking positive steps toward healing. In the same light, the logo is a loose representation of the sun, encapsulating a modern take on warmth and approachabi ..read more
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Nonprofits in a World of Shifting Power
PRINT Magazine » Branding & Identity Design
by Sruthi Sadhujan
1w ago
We live in an era in which power is shifting from old players to new ones. From cultural institutions, to philanthropies, and grassroots advocacy movements, this is not just a changing of the guard. It is a fundamental rethinking of how we run organizations, how they bring value to the world, who gets a seat at the table, and whose voice is consulted and valued. It is also a push to question what is good, what is right, and what is necessary in the work of social change. Our role as branding experts in the nonprofit space affords us unique access to the challenges and vulnerabilities organizat ..read more
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Adidas Fuels Excitement for 2023 Women’s World Cup with Their Release of the Official Match Ball
PRINT Magazine » Branding & Identity Design
by Charlotte Beach
1w ago
While many are still basking in the afterglow of the 2022 men’s FIFA World Cup in Qatar, real soccer fans know that that tournament was simply an appetizer for the main course coming to Australia and New Zealand this July: the 2023 women’s FIFA World Cup. via Adidas The excitement around this World Cup is palpable, which has already sold over half a million tickets to fans from more than 120 countries. Co-host nation Australia has already had to switch venues for their opening match against Ireland to accommodate more fans, upgrading to a 83,500-seat stadium that will allow an additional 40,00 ..read more
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JOW Plays Up Classic Midcentury Kitchen Imagery to Capture the Joy of Food
PRINT Magazine » Branding & Identity Design
by Chloe Gordon
3w ago
The simple everyday magic of a good kitchen creates a wonderful sense of comfort reminiscent of a good hug. This feeling is strong throughout &Walsh‘s rebrand for JOW, a personal grocery shopping app that helps consumers decide what to cook before delivering the appropriate groceries. The rebrand exudes the joyful confidence that accompanies an easygoing life, perfectly reflective of an app that helps its users achieve just that. The headline uses a custom typeface that adds a nonchalant, comforting lens, while the palette takes inspiration from colors that frequently splash home kitchens ..read more
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Does Rebranding Really Transform Nonprofits?
PRINT Magazine » Branding & Identity Design
by Deroy Peraza
3w ago
Rebranding— which can include updating your positioning, messaging, visual identity, website and more— is a big investment of time and capital. To the outside world, it signals an intention to mark a new moment in your organization’s history and to be perceived differently. When done effectively, an updated brand can undoubtedly create powerful new opportunities for impact that more than justify your investment. But a rebrand, in and of itself, is not transformative— it will not change your organization. Rebranding is actually a record of a transformation that has happened or is already under ..read more
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Ragged Edge’s Identity for Gaia Adds a Welcome Softness to IVF Branding
PRINT Magazine » Branding & Identity Design
by Chloe Gordon
1M ago
In vitro fertilization is often visualized through an overly pharmacological lens, which can lead to branding systems that feel out of touch with patients enduring what can be a highly emotional process. The IVF insurance brand Gaia stands out from the rest thanks to Ragged Edge, who created an optimistic platform with a warm, vibrant palette and a typeface that feels wholly inclusive. This visual identity takes a bold, yet thoughtful approach that keeps the hard reality of IVF journeys at the forefront of the design. Gaia makes IVF the most accessible it’s ever been. With a first-of-its-kind ..read more
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The Daily Heller: A Master of the German Modern Logo
PRINT Magazine » Branding & Identity Design
by Steven Heller
1M ago
This post was originally published on Jan. 21, 2020 Max Körner (1883–1963) was a painter and German trademark designer. From 1913 to 1921 he was a teacher of visual design and crafts at the School of Applied Arts in Stuttgart, and along with Wilhelm Deffke, he mastered the modern logo. Gebrausgraphik called him “one of the most characteristic and original figures among German commercial artists.” Beginning in 1921, he held a professorship at the State School of Applied Arts in Nuremberg and was director of the applied graphics masterclass. From 1945 to 1948 he temporarily directed the Ellingen ..read more
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It’s the Most Nostalgic Time of the Year— A Roundup of the Best Holiday Commercials Ever
PRINT Magazine » Branding & Identity Design
by Charlotte Beach
1M ago
The holiday season is always dominated by hefty pours of nostalgia and hardy doses of capitalism, with the two coming together to commingle in our collective memories. Retro holiday jingles featured in advertisements from our youth and cozy ad spots we saw every December as children live rent-free in our consciousness. They all come to the fore every Christmas time, much like old relatives we haven’t seen all year. In the spirit of the season, we invite you to give yourself over to these feelings of sentimentality, and unwrap our roundup of the best holiday commercials ever—even if they all co ..read more
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This Cigarette Alternative Uses Classic Vintage Aesthetics to Help Smokers Quit
PRINT Magazine » Branding & Identity Design
by Chloe Gordon
2M ago
Quitting smoking can feel like an uphill battle, but there’s a growing number of brands that make nicotine-free, tobacco-free cigarette alternatives for smokers looking to kick the habit. While many of these brands lack substance or a strong visual personality, Oklahoma Smokes recognizes how branding and behavioral psychology can help end habits more efficiently. Instead of going against cigarettes’ typical branding systems, the brand leans into the classic look of Big Tobacco brands through stunning, rustic typography, a rugged color palette, and vintage-inspired illustrations that radiate a ..read more
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Rock On, Spotify! The Marketing Genius of “Wrapped”
PRINT Magazine » Branding & Identity Design
by Ricardo Saca
2M ago
This week, I was pleasantly surprised when I opened my Spotify account and saw my 2022 analysis all wrapped up and ready. This speaks to me of how seriously Spotify’s creative team takes their now expected compilation of one’s year. What I enjoy the most about Spotify Wrapped is that it uses brand strategy principles to tell its customers their own stories, with powerful, colorful designs to keep you interested, but not take away from their main ingredient: your music. It uses different shapes, sizes, and colors but uses one of your most-listened songs throughout the year to keep you intereste ..read more
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