The 200-year-old RSPCA, a UK animal welfare organization, recently unveiled its new identity with the launch campaign “For Every Kind.” JKR‘s London team created the new identity, which features a vibrant color palette, flexibility for use in digital spaces, and a charming illustration style. The new identity also features Wilberforce Sans, a custom typeface designed in collaboration with Studio DRAMA. Studio DRAMA’s Chris Nott (creative director) and Will Richardson (co-founder and creative director) drew inspiration from the RSPCA’s history of activism, specifically protest signage in the o ..read more

Take just one look at the branding for the ticketing platform DICE, and it’s clear the people behind it are having a blast. With the conversational and self-effacing tone of the DICE brand voice, coupled with the crude and playful illustration style of its graphic identity, one can only assume that those with creative control of the company must be pretty damn cool. Patrick Duffy is the top dog of the cool cat creative team at DICE. The London-based creative leader and brand builder has been keeping brands weird and provocative for over 25 years, working for companies across tech, adverti ..read more

The historic Boston Symphony Orchestra (BSO) has unveiled its fresh brand identity, a harmonious fusion of tradition and modernity courtesy of the creative minds at Colossus. The renowned Boston advertising agency redefined the visual language of BSO and its affiliated brands: The Boston Pops, Tanglewood, and Symphony Hall. Founded in 1881 and revered as one of the world’s preeminent orchestras, the BSO has long graced the stages of Symphony Hall and Tanglewood, captivating audiences with masterful compositions by legendary conductors. The Boston Pops has become synonymous with musical excell ..read more

Staring at a blank page can be daunting. The prospect of populating that empty space prompts many of us to retreat into our heads, a challenge that can stamp out innovation and limit the potential for groundbreaking ideas. A design-first organization, Dropbox gathers its creatives for an annual design summit. This year, the company chose the theme “Blank Space” with a clear mission—to craft an experience that helps creatives conquer their fear of the blank page, embrace new things, and reconnect with their creative mojo. Charmie Shah, the summit’s creative director and designer, conc ..read more

It’s a familiar scenario for many organizations: the marketing website feels outdated, confusing, and disconnected from what the organization truly represents. The straightforward solution seems to be a new website. Tangible engagement metrics on Google Analytics make it easier to persuade leadership to set aside funds to fix your primary channel for marketing and communications. But, what if the root of the problem lies deeper, in the very essence of your organization’s brand? Deciding what to invest in first should be based on the root cause of your symptoms. With several hundred projects un ..read more

In an era where design intertwines ever more intricately with progress, Conran Design Group ushers in a transformative phase by launching its new identity. Conran Design Group (CDG), a prominent brand and design consultancy under Havas — one of the world’s largest global communications groups — has unveiled a distinctive new brand identity. Positioned as Havas’ flagship brand and design network, CDG introduces an exciting purpose: design to inspire progress. This purpose is not just a tagline but a guiding philosophy shaping every aspect of Conran Design Group’s identity. The brand adopts a ..read more

When it comes to iconicity, it doesn’t get much more recognizable than the Coca-Cola logo. The soda pop juggernaut has boasted a largely unchanged logo since 1887, when the first iteration of the classic script Coca-Cola wordmark we all know and love was first launched. For as long as the Coca-Cola logo has been part of a social consciousness—that’s nearly 140 years—it’s been repurposed, remixed, and reimagined by the masses.  It’s been incredible to see the unique and individual interpretations of the Coca-Cola logo. … We’re proud to celebrate and embrace their work. Islam ElDessouky ..read more

Last fall, I wrote about 2023 being the year of the rebrand as we saw businesses embracing change post-pandemic. But was this surge of rebranding and external corporate refreshes enough to re-engage brands with their consumer base? Today, the branding industry is in flux. On one hand, the digital era offers brands limitless opportunities to engage with their audiences through social media, content marketing, and personalized experiences. Conversely, a growing distrust of polished corporate messages and a saturated market have given rise to “anti-branding” and “post-branding” movements. These m ..read more

If you had to choose one, which would be your favorite?: Tesla or F-150? Apple or Android? Dunkin’ or Starbucks? Chances are each of us will be able to make our choices pretty quickly. Even if you’re not a coffee drinker or in the market for a new vehicle, you’d probably be able to choose the one you’d be more likely to buy. That’s because brands are becoming more deeply integrated expressions of our identities than ever before. “Brand as signal” is growing stronger all the time. There are three options on the list above that I would never even consider buying. They’re “not for me.” You? Pro ..read more

When asked to imagine what sound looks like, what do you see? A new audiovisual lab in Poland sought to bring some answers to life. Located within the Academy of Fine Arts in Katowice, Poland, Tauron Lab stands out as a state-of-the-art new media laboratory in Europe. Offering groundbreaking audiovisual technologies, Tauron Lab provides a unique platform for artists and scientists alike to explore creativity in an immersive environment. Operated by the Soundscape Foundation, a non-profit organization dedicated to enhancing the urban sound environment through research and education, Tauron Lab ..read more