A Colossal Brand Refresh for the Boston Symphony Orchestra
PRINT Magazine » Branding & Identity Design
by Amelia Nash
2d ago
The historic Boston Symphony Orchestra (BSO) has unveiled its fresh brand identity, a harmonious fusion of tradition and modernity courtesy of the creative minds at Colossus. The renowned Boston advertising agency redefined the visual language of BSO and its affiliated brands: The Boston Pops, Tanglewood, and Symphony Hall. Founded in 1881 and revered as one of the world’s preeminent orchestras, the BSO has long graced the stages of Symphony Hall and Tanglewood, captivating audiences with masterful compositions by legendary conductors. The Boston Pops has become synonymous with musical excell ..read more
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Unlocking Creative Potential: Inside Dropbox’s ‘Blank Space’ Design Summit
PRINT Magazine » Branding & Identity Design
by Amelia Nash
2d ago
Staring at a blank page can be daunting. The prospect of populating that empty space prompts many of us to retreat into our heads, a challenge that can stamp out innovation and limit the potential for groundbreaking ideas. A design-first organization, Dropbox gathers its creatives for an annual design summit. This year, the company chose the theme “Blank Space” with a clear mission—to craft an experience that helps creatives conquer their fear of the blank page, embrace new things, and reconnect with their creative mojo. Charmie Shah, the summit’s creative director and designer, conc ..read more
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Do You Have a Website Problem or a Branding Problem?
PRINT Magazine » Branding & Identity Design
by Deroy Peraza
1w ago
It’s a familiar scenario for many organizations: the marketing website feels outdated, confusing, and disconnected from what the organization truly represents. The straightforward solution seems to be a new website. Tangible engagement metrics on Google Analytics make it easier to persuade leadership to set aside funds to fix your primary channel for marketing and communications. But, what if the root of the problem lies deeper, in the very essence of your organization’s brand? Deciding what to invest in first should be based on the root cause of your symptoms. With several hundred projects un ..read more
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Conran Design Group Unveils a Fresh, Progress-Minded Identity
PRINT Magazine » Branding & Identity Design
by Amelia Nash
1w ago
In an era where design intertwines ever more intricately with progress, Conran Design Group ushers in a transformative phase by launching its new identity. Conran Design Group (CDG), a prominent brand and design consultancy under Havas — one of the world’s largest global communications groups — has unveiled a distinctive new brand identity. Positioned as Havas’ flagship brand and design network, CDG introduces an exciting purpose: design to inspire progress. This purpose is not just a tagline but a guiding philosophy shaping every aspect of Conran Design Group’s identity. The brand adopts a ..read more
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Coca-Cola Embraces Imitation With the ‘Every Coca-Cola is Welcome’ Campaign
PRINT Magazine » Branding & Identity Design
by Charlotte Beach
2w ago
When it comes to iconicity, it doesn’t get much more recognizable than the Coca-Cola logo. The soda pop juggernaut has boasted a largely unchanged logo since 1887, when the first iteration of the classic script Coca-Cola wordmark we all know and love was first launched. For as long as the Coca-Cola logo has been part of a social consciousness—that’s nearly 140 years—it’s been repurposed, remixed, and reimagined by the masses.  It’s been incredible to see the unique and individual interpretations of the Coca-Cola logo. … We’re proud to celebrate and embrace their work. Islam ElDessouky ..read more
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Five Brand Leaders on the State of Branding and What’s Next
PRINT Magazine » Branding & Identity Design
by Amelia Nash
2w ago
Last fall, I wrote about 2023 being the year of the rebrand as we saw businesses embracing change post-pandemic. But was this surge of rebranding and external corporate refreshes enough to re-engage brands with their consumer base? Today, the branding industry is in flux. On one hand, the digital era offers brands limitless opportunities to engage with their audiences through social media, content marketing, and personalized experiences. Conversely, a growing distrust of polished corporate messages and a saturated market have given rise to “anti-branding” and “post-branding” movements. These m ..read more
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My Favorite Things: Are Favorite Things Getting More Powerful?
PRINT Magazine » Branding & Identity Design
by Tom Guarriello
2w ago
If you had to choose one, which would be your favorite?: Tesla or F-150? Apple or Android? Dunkin’ or Starbucks? Chances are each of us will be able to make our choices pretty quickly. Even if you’re not a coffee drinker or in the market for a new vehicle, you’d probably be able to choose the one you’d be more likely to buy. That’s because brands are becoming more deeply integrated expressions of our identities than ever before. “Brand as signal” is growing stronger all the time. There are three options on the list above that I would never even consider buying. They’re “not for me.” You? Pro ..read more
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The Future of Sound: Tauron Lab’s Art-Tech Fusion
PRINT Magazine » Branding & Identity Design
by Amelia Nash
2w ago
When asked to imagine what sound looks like, what do you see? A new audiovisual lab in Poland sought to bring some answers to life. Located within the Academy of Fine Arts in Katowice, Poland, Tauron Lab stands out as a state-of-the-art new media laboratory in Europe. Offering groundbreaking audiovisual technologies, Tauron Lab provides a unique platform for artists and scientists alike to explore creativity in an immersive environment. Operated by the Soundscape Foundation, a non-profit organization dedicated to enhancing the urban sound environment through research and education, Tauron Lab ..read more
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Lessons on Branding from the World’s Most Iconic Cold
PRINT Magazine » Branding & Identity Design
by Lynda Decker
3w ago
Writing plays a crucial role in the creation of good design. The very act of writing compels designers to think about their work in a more structured and deliberate way, bringing clarity to their ideas and making their design intentions more explicit. This process of articulation proves invaluable not only during the initial conceptualization phase but also later when communicating those concepts to clients and collaborators. Indeed, the practice of writing enables us to approach brands with a more nuanced and multidimensional perspective, considering not just visual aesthetics but also the de ..read more
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National Geographic’s Redesign Bridges Print Heritage & Digital Experience
PRINT Magazine » Branding & Identity Design
by Amelia Nash
3w ago
From the depths of the ocean to the heights of the Himalayas, National Geographic has invited readers to explore the furthest reaches of human knowledge and imagination since 1888. The iconic logo — a rectangular, yellow frame created by Chermayeff & Geismar & Haviv in 1997 — has become synonymous with science, culture, and exploration, converging in a tapestry of intriguing stories and breathtaking photography. Since its founding, National Geographic, or NatGeo for short, has evolved into a multifaceted platform spanning print, digital, television, and more, exploring science, geograp ..read more
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