Rollzoom
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We stay on top of the game by learning and sharing the latest Chinese marketing news, case study and our recent projects. We are your one-stop shop for all your marketing needs to target the Chinese audience.
Rollzoom
4M ago
Most universities have begun to gradually distribute offers to students and now is undoubtedly an excellent opportunity for overseas education and PBSA brands to enter the Chinese market as these students are curious about their future university and living environment.
As one of the largest markets for international students in the world, China still has broad development potential, which means unlimited business opportunities and growth potential when entering the Chinese market. In the past, we have helped many brands develop a series of marketing strategies and brand development plans to ..read more
Rollzoom
4M ago
On the occasion of this festival season, we would like to extend our sincerest wishes to all of you, Merry Christmas and Happy New Year!
Since COVID-19 was officially downgraded to a Category B disease in China, China’s study-abroad market has continued to pick up. With the number of Chinese international students gradually increasing, it is an excellent time for overseas education brands and accommodation brands to enter the Chinese study abroad market.
At the same time, the number of Chinese agents is also increasing, but most brands have not established their own sales teams in China due ..read more
Rollzoom
6M ago
The QS World University Rankings are widely regarded as among the most influential higher education rankings. The latest 24-year QS World University Rankings have shed light on the remarkable rise in the number of Chinese international students seeking quality education opportunities abroad. The rankings have not only provided valuable insights into the global higher education landscape but have also fueled the aspirations of Chinese students to pursue their academic dreams overseas.
According to the newly published rankings, leading universities across the United States, United Kingdom, Aust ..read more
Rollzoom
8M ago
In today’s interconnected world, cultural understanding has become more than just a buzzword; it is the key to unlocking the full potential of overseas educational experiences. At Rollzoom, we understand the significance of cultivating cultural connections for Chinese students embarking on their PBSA or studying abroad journey. Our mission goes beyond simply providing a place to stay or study; we strive to create a vibrant community where every student feels a sense of belonging.
Our initiatives are designed to bridge cultural gaps and equip Chinese students with the necessary resources, insi ..read more
Rollzoom
8M ago
In the realm of international education, there’s no better advocate than a student whose life has been positively transformed. At Rollzoom, we’ve been fortunate to be a part of numerous success stories, partnering with PBSA and international education brands to create lasting impacts on Chinese students’ overseas experiences.
One of the stories: Emma reserved satisfactory student accommodation with the help of Rollzoom.
Emma is a Chinese postgraduate and she had dreams of pursuing her higher education in the United Kingdom. But finding suitable accommodation had proven to be a daunting task be ..read more
Rollzoom
9M ago
The Chinese PBSA market in 2023 is surging ahead at an unprecedented pace, fueled by a resurgence of Chinese students returning abroad after a hiatus due to global conditions. These students, having paused their overseas education for 1-2 years, are now eager to embark on their international journey, resulting in early bookings and a palpable energy in the sector.
The reasons for such a comeback? A lack of restrictive policies from the Chinese government concerning Covid. With this wave of students making bookings since the tail end of 2022, it’s evident that there’s a lucrative opportunity f ..read more
Rollzoom
1y ago
Title: A Comprehensive Overview of International Student Mobility Forecast for 2050
The demand for higher education abroad is predicted to continue surging in China, and the number of Chinese higher education students is expected to exceed pre-pandemic levels during this decade and beyond. By 2030, the total direct spending worldwide by international students is projected to more than double pre-pandemic levels, and Chinese students are among the top spenders based on population and ability to consume. Previous analyses projected global mobility for higher education to expand from 5 million st ..read more
Rollzoom
1y ago
Is Weibo beneficial for PBSA to achieve more bookings? With the operating experiences, we will analyse the fundamental role of social media in recruitment.
1. As a social media with a broad audience, Weibo has 230 million daily active users. Many people find information on Weibo because there’re many valuable resources and people with the same interests. And students also get and exchange more PBSA information here, which virtually drives more bookings.
2. Weibo can better target the customers. Weibo provides a professional and accurate advertising platform. Rollzoom can help make a ..read more
Rollzoom
1y ago
The Ministry of Education of China published an announcement on 28th January 2023, on Adjusting the Special Certification Rules for Cross-border Remote Diploma Certificates during the Epidemic Period, which stated that- At present, the main destinations for studying abroad have opened their borders, and overseas colleges and universities have fully resumed offline teaching. The Ministry of Education Study Abroad Service Center will no longer provide certification services for foreign language certificates obtained from the spring semester of 2023 (autumn semester in the southern hemisphere) an ..read more
Rollzoom
1y ago
When it’s near to the Chinese New Year (Spring Festival), Chinese Australians are increasingly homesick, fortunately, in recent years, the Australian community has also paid more and more attention to the Spring Festival, New Year decorations with Chinese traditional characteristics are seen in many places of at this time of the year.
Picture reference: 9 News
And in the near future, Chinese New Year might also become a public holiday in Australia Possibly!
01: Encourage and support multicultural customs
As a multicultural country, Australia has immigrants from all over the world, and they hav ..read more