Now that 2022 is well underway, and the Year of the Tiger is upon us, we've made our annual round of predictions as to what we think you can expect for China marketing in 2022 ..read more

In the six months since Apple changed its privacy policy and flipped the advertising world on its ear, brands are feeling the crunch ..read more

What are the purchase decision motivators that your customers find important? What are the values that your brand represents that truly impact a purchasing decision ..read more

At Brandigo we've pioneered a new approach to brand strategy that allows brands to truly differentiate themselves and speak directly to their customers' wants and needs, ultimately generating growth. We call this our data-conscious approach to brand strategy, and in our latest video, Steven, our Global Marketing Director, explains how a brand health analysis is one of the first steps in the data-conscious brand strategy journey ..read more

On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their western counterparts. But for foreign brands looking to incorporate performance marketing into an effective China marketing strategy, there are some nuances that can make or break a campaign. In our latest CMO's Guide to China Marketing video, Brandigo's Global Marketing Director, Steven, breaks some of these down ..read more

If you’ve been keeping your finger to the pulse of China marketing, chances are you’ve heard about KOLs (Key Opinion Leaders, aka influencers). The buzz is not unfounded, and if you’re looking to amplify your content and create brand awareness using an “influencer” with an engaged following is one of the most popular marketing tactics in China and around the world.  ..read more

Here is the latest video in our CMO's Guide to China Marketing series. We tap into our 15 years of China marketing experience to offer marketing leaders around the world all the insight and intel they need to make their China marketing strategy more effective ..read more

The latest CMO's Guide to China Marketing video is here! In this episode, Steven offers a little insight into the KOL/Influencer landscape in China and offers a few tips and things to keep in mind before an international brand includes KOL marketing in its China marketing strategy. Watch the video below to learn more ..read more

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