Matteson Typographics
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Trained as a letterpress printer I've used these roots to inform my work in these evolving digital times. My main ambition in type design is maintaining legibility while capturing the unique tone of voice required by my clients. I have designed or revived over 90 typeface families - nearly 30 of which are for corporate branding.
Matteson Typographics
1y ago
I recently rented a car and was struck by a familiar interface screen. It wasn’t the brand association – or even its horrible typography. What struck me was that it was the same screen that inspired an MIT AgeLab Study I ..read more
Matteson Typographics
1y ago
I recently finished a custom typeface for Sago Mini, a subsidiary of Spin Master Corp, located in Toronto. This delightful brand originally launched using a typeface called VAG Rounded – a design with almost balloon-like ..read more
Matteson Typographics
2y ago
In his book Anatomy of a Typeface, Alexander Lawson states: “Ever since people gave shape to letters, they have rarely been content to allow their creations to remain pure in form. The urge for personal embellishment is ..read more
Matteson Typographics
2y ago
“Design a sans serif typeface that is strictly based on broad nib pen strokes.” That was my prompt 32 years ago as I began drawing my first typeface. I’d studied typography and letterpress in college and had a year engin ..read more
Matteson Typographics
2y ago
It is always a pleasure to produce typefaces for Microsoft – a company that doesn’t receive nearly enough credit for their investment in good type. Their vast offering of unique typefaces, from Gabriola to GoudyType and ..read more
Matteson Typographics
2y ago
ENGAGING typography is so much simpler when a designer is provided with a coordinated collection of fonts to choose from. Font “super families”, by design, have a coordinated set of design attributes which makes choosing ..read more
Matteson Typographics
2y ago
In 1920 Frederic Goudy, as art director for Lanston Monotype, was asked to create a French Old Style typeface for the Monotype composing machine. For historical reference Goudy looked closely at The History of Printing i ..read more
Matteson Typographics
2y ago
According to Google my Open Sans and Open Sans Condensed have collectively surpassed 10 trillion page views. What does that even mean? A “page view” happens when the fonts are displayed in a web browser. 10 trillion mean ..read more
Matteson Typographics
2y ago
Between 2009 and 2020 I worked on an enormous font design project called Noto. Along with an amazingly diverse team across the globe we managed to create all of the world’s writing systems (defined by Unicode) in two uni ..read more
Matteson Typographics
2y ago
OK I said it. Others have accurately observed the sameness of the typographic world but nobody seems to be doing anything about it. To catch you up on the issue at hand: Every brand is using the same typeface* (*All gen ..read more