Do you really need new patients to grow? Yes and no. Even the best practices in the country lose about 10% of their patients a year and need new patients to at least replace the attrition. At the same time, there are some other, very intriguing (and less costly) ways to grow your dental practice. At TNT, we are quite fortunate to work with some of the finest dental business owners in the world, and we learn a lot from them. Recently, we gathered input from them on the biggest challenges they face – along with the lowest hanging fruit for dental practice growth. The 3 Big Opportunities There w ..read more

This is a cool time of the year.  We get to be thankful, joyous, merry and bright.  We get to sing along, drink eggnog, give gifts and light candles. At the same time, we are supposed to be planning for a happy and prosperous new year. What? How is that going to happen? Those are the questions I started to ponder after recovering from my turkey coma on Black Friday.  Being in the technology business, I did not have to shop.  We do that on Cyber Monday.  As a result, I had time to think and nap.  Both served me well as I actually came up with 2 answers to those q ..read more

By Kyle Francis, CEO and founder Professional Transition Strategies   To many, the dental practice transition process seems daunting, but it doesn’t need to be. This is mainly because practice owners often don’t know where to start or how the practice’s value is determined, among other essential factors.   Whether you’re ready to begin planning your transition strategy or you want to learn more about your options, it’s important to understand what impacts the sale of your dental practice. Here are the top five things to consider before you sell your dental practice.   Start with ..read more

In our last blog article, we looked at the Wall Street Journal’s analysis of how consumers really use online reviews, and what you thought you knew about reviews might not necessarily be true. In this follow-up post, looking at the WSJ’s “The Smartest Ways to Use Online Reviews When Shopping” article, we’ll focus on the ways patients might perceive and even misconstrue some of the reviews out there, and what you can do to head that off! It’s easy for viewers and potential patients to get scared off by one negative review or become entranced by a great story in your reviews, but here are ways ..read more

As we head into the back-end of 2021 and continue moving toward some form of normalcy, it’s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing plan for your dental practice is one of the steps to achieving those goals… but, laying the groundwork for that marketing strategy starts now. This is the first article in a four-part series about how to build your dental practice’s marketing plan successfully f ..read more

As you might remember from the “Why Your Online Reputation Matters” article, online reviews are key to converting website viewers into patients. When you can capitalize on your patients’ positive experiences with your practice and take their testimonials to tell their story (all for a minimal cost!), it resonates with new and prospective patients. So, naturally, you’d think the icing on the cake would be a slew of five-star reviews on your Google My Business or Facebook page, right? Not so fast, according to the latest findings in the Wall Street Journal. In their “How Consumers Really Use On ..read more

Most would say the key to growing your practice would be getting new dental patients, but there’s more to it than just that. We work with a lot of dentists across the country, and the keyword you need to focus on and understand is attrition. You can’t be bringing in new dental patients and then leave the backdoor open for those new patients (or even your existing patients) to leave! The typical attrition rate for most dental practices ranges from 10% to 40%.  Considering an average practice has ~2,000 active patients — with a 10% attrition rate, they are set to lose ~200 patients a year ..read more

As a dental practice today, you understand the importance of making it to the first page of Google. You want to be discovered by prospective patients, and Google is part of the gateway to making that happen. If you’re working with a dental marketing company, they should be managing your SEO strategy to help drive those patients to your page. But it’s important they’re taking the right steps to make sure you’re not only getting to the first page of Google but also getting the bank for your buck! You know the most efficient and cost-effective way to get new patients is through referrals, but ..read more

If you are a startup dental practice, you have a world of possibilities ahead of you, along with potential roadblocks. Startups are the new kids on the block, offering a fresh face for dental needs in the community. On the other hand, the uphill climb that comes with that includes addressing your three biggest challenges: how to get new patients, gain “big” practice accessibility, and manage costs. As a new practice, your goal is to be successful, be aggressive in getting new dental patients, and hire the right people to work for your office. Traditionally, you had to sacrifice one of these f ..read more

If you’re looking for ways to attract new dental patients, you might be focusing on the number of patients coming in the door, but that’s not the only number you want to keep in mind. Now, think about companies you enjoy. What do you like about them? Is their customer service top-notch? Companies gauge feedback on these factors and more to determine customer loyalty as part of the Net Promoter Score (NPS). If you’re not monitoring this score now… add this to the list of numbers to follow! What is Net Promoter Score (NPS)? According to Bain & Company, a global consultancy firm, at its mos ..read more