In today’s competitive landscape, establishing a strong online presence is crucial for any business, including dental practices. With most patients turning to search engines to find healthcare providers, leveraging Local SEO (Search Engine Optimization) has become vital for dentists looking to grow their practice. Local SEO helps your practice appear in local search results when […] The post The Role of Local SEO in Growing Your Dental Practice: A Beginner’s Guide appeared first on Method Pro ..read more

Dr. Cathy had always dreamt of running a successful dental practice. Fresh out of dental school, she was filled with ambition and eager to make a difference in her community. However, after a few years of managing her own practice, she realized that clinical expertise alone wasn’t enough to guarantee success. Despite her excellent skills […] The post 5 Metrics You Must Know In Your Dental Practice appeared first on Method Pro ..read more

Last month we dove into a subject that’s not on every dentist’s radar. But like an open margin on a crown, it’s the little things that lead to problems. Bad players look for vulnerabilities in large and small entities, and healthcare is a prime target. For example, in February 2024, a ransomware attack occured on Managed Care of North America, a large dental insurer. This single incident compromised the data of nearly 9 million people [Fierce Healthcare]. And the attackers leaked the data after the company refused to pay a $10 million ransom There’s also a group known as The BlackCat ransomwar ..read more

A dental practice website is like every other website, right? Wrong! Dental websites face unique requirements due to the HIPAA Privacy Rule, which includes updates from the past few years. Many dentists juggle busy schedules and inadvertently ignore compliance, but it only takes one complaint and violation to cause sleepless nights and costly fines. If you’re building a new website or haven’t updated your existing site in a few years, your new digital real estate must meet the HIPAA rules. It’s also an ideal time to incorporate updated American Disabilities Act requirements. Understanding HIPA ..read more

Your dental practice probably isn’t the only one in your local community, and patients have choices for their oral healthcare. While you’re busy performing exceptional dentistry, other practices may be spreading their brand and capturing attention. As technology advances and consumer behaviors change faster than the weather, dental owners must adapt their marketing strategies to stay relevant in a crowded marketplace. At Method Pro, we follow the latest dental marketing trends and understand how our clients can grow their practices and connect with patients for maximum retention. 1. Personaliz ..read more

The dental industry continues to face waves of transformation, and every decision made by practice owners can significantly impact the trajectory of their careers and their success. As 2024 accelerates, it’s crucial for dental professionals to anticipate and actively embrace the trends that are shaping the landscape of this noble profession. It’s not enough to acknowledge today’s rapidly moving trends; this awareness becomes a guiding force that influences decisions related to the location of practices, the type of services offered, and the focus of patient care. As we consider the current wav ..read more

As a dentist, you know better than anyone how quality dental care extends its impact beyond a patient’s smile and influences overall wellness. Similarly, periodic refinement of your dental marketing strategy can provide a substantial wellness boost to your practice and significantly impact your bottom line.  In 2024, many marketing fundamentals remain the same as in the past. But some of the tools we use to execute strategies are changing. While a practice desktop website is the cornerstone of your digital efforts, don’t underestimate the importance of mobile optimization, local sear ..read more

Patient satisfaction and trust are essential to dental practices who face the constant challenge of establishing a strong and recognizable brand identity. With a growing number of dentists per capita, each vying for attention, brand consistency is a powerful tool for shaping patient perceptions, fostering loyalty, and ultimately driving business growth. Imagine a dental practice in a thriving area of a vibrant city, its name displayed above its doorway: “Fresh Smiles Family Dentistry.” This practice, like countless others, wants to establish itself as the best choice for dental care, a place w ..read more

As the year draws to a close, reflection and anticipation fills the air along with festive smells and sounds. It’s time to review the journey that has been, to celebrate achievements, and to set intentions for the year ahead. For dentists, this reflective pause holds particular significance, offering an opportunity to reassess priorities, rekindle passion, and renew commitment to providing exceptional patient care. As you start this reflective journey, take a moment to appreciate the milestones and achievements of the past year. Recall the challenges you’ve overcome, the patients you’ve helped ..read more

Think about the last time you bought anything online, went out to a new restaurant, or booked a hotel. There’s a 90% chance you checked online reviews and gave them a voice in your selection process. Online reviews are now one of the most essential lead generators for businesses, including dental practices. 72% of patients say they read online reviews before choosing a new doctor, and nearly 7 out of 10 people say positive reviews are essential when finding a new healthcare provider. Over 40% of patients say they would even go to an out-of-network provider if they had good reviews. Your dental ..read more