A profitable dental practice builds with incremental improvements over the years. Besides providing quality care, dentists must also be skilled in marketing, finance, and management; the little things add up! By following these five tips, you can increase your profitability and provide better service to your patients. 1. Increase patient retention. It costs more to acquire a new patient than it does to retain an existing one. That’s why it’s important to focus on keeping your patients coming back for more. Here are a few tips for increasing patient retention: Provide excellent customer servi ..read more

As a dentist, you run an exceptional operation. But patients still often feel anxiety when their appointment approaches, and part of your brand message depends on how well your team addresses their anxiety. It’s essential to create a positive patient experience that leaves your patients feeling comfortable and satisfied with their visit. Here are five ways to create the best dental patient experience from start to finish. Prioritize Communication: Communication is key in any healthcare setting, and dental care is no exception. Ensure that you and your team are clear in your communication with ..read more

After dental school and grueling board exams, we entered the profession to help people with their oral health. But it didn’t take long to learn that running a full-scale small business entailed more than we imagined. The COVID-19 pandemic added intensity, and we’re still struggling with problems that extend indefinitely.  Healthcare requires relationships and hands-on support in a clinical setting. However, most areas continue to experience a deficit of workers, and many medical facilities are currently understaffed. Whether we’re a small physical therapy practice or a corporate dental gr ..read more

No two dental practices present exactly the same story; each creates its own brand message. And outside the clinical space, business concepts play a crucial role in determining the profitability and sustainability of the brand. Even if you offer exemplary regular preventive care or implant treatment, you’ll struggle if you overlook your managerial and dental entrepreneurial roles.  Existing business practices are enough to set our dental businesses on a path to success, so there’s no need to reinvent new methodology. In fact, modifying other industries and embracing tried and tested conce ..read more

You’ve invested in a customized, cohesive marketing campaign. Now the phone is ringing!   Here is the first in a series of 3 tips to make sure you’re not only capturing, but keeping those awesome, hard-won new patients.   A polished, effective marketing strategy will drive the right patients to your door, but it’s up to your team to welcome them in and make them feel at home.  The patient experience starts with that first phone call, so make sure your team is equipped and ready to wow.   Tip One: Creating Beautiful Smiles Begins With Yours. In dentistry, we’re used to ..read more

Dr. Greg Grillo Every time we sit eye to eye with a patient and discuss the care they need, we initiate a battle. As conscientious healthcare providers, we’re not trying to spark conflict. It just happens. But don’t take it personally:  This internal struggle occurs whenever people choose how to spend their money.  The tug-o-war for a limited number of dollars involves complex influences, and you’re just one of them. In the bluntest terms, every marketing campaign tries to separate consumers from their money.  We’re all bombarded with advertising that asks us to trade dollars f ..read more

5 ways to get it right in 2021 Your practice reflects your values and vision; it’s a brand story that your community sees online. But what do people think when they hear your name mentioned at the coffee shop? Brands can take on a mind of their own. You can’t dictate what people think, but you can help steer the direction with digital tools. Regardless of size, the best brands proactively guide their reputation, and we must, too. In our high-contact profession, the way we care for patients in the operatory holds the most story-telling weight. There’s no better way to establish trust, communica ..read more

4 ways branding drives growth, profitability, and purpose Every day we bring our best to our practices. We focus on an area the size of a tennis ball and set restorative margins within microns. Clinical care takes energy, and sometimes we don’t feel like we have much left at the end of the day. But our clinical gown isn’t the only uniform we wear. There’s more to do as managers and entrepreneurs, and we can’t afford to ignore it. Otherwise, there’s a trap; if we sidestep those vital roles, we’ll end up providing less clinical care or less of the care we want to give. That’s a path to burnout ..read more

  All it takes is the word ‘video’ in an email subject line to boost click-through rate by 13%. So if your dental practice could easily harness video content to supercharge your digital marketing success, wouldn’t you jump at the chance?    In a world where 75 million people in just the U.S watch videos online every day, video content is the key to reaching new customers and expanding your patient base. Here what you need to know to maximize the benefits of this trend for your dental practice.  How Does Video Content Marketing Work? We’re all familiar with online videos. In ..read more

  Technology is constantly evolving, often beyond what we ever imagined was possible. It is thanks to this rapidly changing technology that patients can now meet with their doctors and dentists without ever leaving their homes. Telemedicine is making headlines for its role in the Covid-19 response, especially for medical professionals who can’t see patients in person until social distancing guidelines relax.  By understanding telemedicine, you can take advantage of its benefits to advance your own practice, even during a crisis or pandemic.    What is Telemedicine? Telemedi ..read more