Patient testimonials are a powerful marketing tool, particularly in the dental world, to show potential new patients how much your current patients love your services and dental practice. Even though Valentine's Day has been and gone, doesn't mean love can't still be in the air! What is a testimonial? According to the official definition by ,Merriam-Webster, a testimonial is a statement testifying to benefits received, a character reference, or a letter of recommendation. In the dental world, this would be a quote from a patient, recommending you, your services, and your practice to others on ..read more

Most dental practice owners and managers these days understand that video marketing can play a critical role in their dental marketing strategy. Most practices, though are behind on this trend or fall short in executing a consistent and cohesive strategy. I joined Malika Azargoon, the Dental Zorro and Natasha Gillis, the Smiling Lawyer on their podcast ,Dental Bites to answer some important questions they had regarding video marketing for your dental practice. What are some best practices? How should you approach video in the time of a serious pandemic like COVID-19? What makes a video effect ..read more

At Denteo Marketing Group we consistently evaluate our marketing campaigns, but as the new year approaches, we love to sit down and take stock of our marketing efforts and deep dive into our marketing strategies to understand which campaigns have performed well over the course of the year. We do this for each of our clients, and work with them to develop a strategy for the new year with the goal to improve marketing results year over year. If you have a new dental practice or feel as though your practice growth has plateaued, we’ve put together a reminder of why it’s important to develop a de ..read more

By the fourth quarter of the year you should begin the planning process of creating a marketing plan for your dental practice. A strategic marketing plan can truly help transform your practice. Rather than being reactive, you are proactively creating a roadmap for the year ahead. Denteo Marketing Group specializes in creating strategic marketing plans for dental practices in Northern Virginia and the surrounding DC metro area. Working with a experienced marketing consultant who is also a local market expert makes the planning process run very smoothly and seamlessly. The following infographic ..read more

Running a dental practice or multiple practices is no easy feat! Marketing might not be the first thing on your mind as a dental professional, but for continuous patient growth, having the right information online about your practice is essential. Given the importance of the internet and specifically local Google searches (,92 percent of all search engine traffic goes through Google), a free and simple marketing tool you need to know about is Google My Business. We’ve broken it down for you below so you can optimize your Google My Business listing and get the most out of this rich tool. First ..read more

We can all agree that marketing your dental practice is a must. However, the question we always get is how much should you spend on dental marketing? The answer varies depending on your dental practice’s location and overall business goals. However, we have outlined some simple steps for you to calculate an appropriate dental marketing budget for your unique practice. 1) Define Your Dental Practice’s Goals Do you have big gaps in your schedule, or have you noticed that you’ve been losing a large number of patients recently? Take a step back and define what growth and marketing look like for yo ..read more

As if it wasn’t hard enough to remove people’s, one may argue, irrational fear of visiting the dentist, but add Covid-19 to the picture and now some people feel they really have a valid reason to put off their dental visit. We all know that in the long run, this will be detrimental to their health. We must get patients back in the dentist’s chair, and the best way to do so is by increasing their confidence in the experience. If we put ourselves in their shoes, the idea of being unmasked can be intimidating, so it’s our duty to make them feel as comfortable as possible. Here are 7 steps to inc ..read more

Marketing your dental practice can seem overwhelming at times with all the different platforms available. If you haven’t heard of Nextdoor, learn more about this powerful local marketing tool for dentists below and how it can benefit your business. What is Nextdoor? Nextdoor is a social network that focuses on connecting neighbors to each other as well as to local businesses, services, events and to sell or repurpose goods. Top Reasons to Use Nextdoor The platform is hyperlocal — “Instantly connect with you neighbors” they claim. This is particularly useful for dentists, as people are looking ..read more

Pew Research Center reports that early benchmarks show the 'post-Millennial' generation, are on track to be the most diverse and best educated generation yet. The post-Millenial generation is born between 1997 and 2012 which is 6 to 21 years in age. So what does this mean for your dental practice marketing strategy? Whether you're a pediatric dentist, orthodontist or general dentist it's important to understand the demographic portrait of this new generation. Here are the two key takeaways from the Pew Research Center report on post-Millennial generation that may impact your dental marketing ..read more

Managing your reputation online has never been more important. Many Dentists are so busy taking care of their patients and running their practice they tend to neglect their online reputation. I once worked with a client who had so badly neglected their reputation online that on every business listing her practice was rated an average of 2 stars and for years she was unaware. It's critical that you consistently monitor your online reputation so that you can take actionable steps to to rectify any poor ratings or feedback or celebrate and showcase your success if you're indeed rated highly. I've ..read more