Why Your Dental Page Isn't Ranking in Local SEO Struggling to elevate your dental practice in search engine rankings? At Art of Dental Marketing (ADM), we specialize in dentist SEO and local SEO strategies tailored specifically for dental practices. Our expert team is adept at diagnosing and remedying the common SEO pitfalls that may be keeping your practice from achieving optimal online visibility. By leveraging the latest in SEO techniques and insights, we aim to place your practice at the forefront of potential patients' searches. Navigating SEO Challenges for Dental Practices Understandi ..read more

Elevating Your Dental Practice with Google’s New Social Media Integration In the ever-evolving landscape of digital marketing, Google has introduced a groundbreaking feature that is set to transform how dental practices showcase their online presence. The tech giant's latest update, integrating social media posts directly into Google Business Profiles, promises to revolutionize dental marketing by offering a more holistic and dynamic view of a practice's activities across various social platforms. A New Horizon for Dental Practices on Google Google Business Profiles have become an essential ..read more

Unleash The Purpose In Your Practice : How to Implement Your “Why” As a dentist, your journey is more than just fixing teeth; it's about making a lasting impact on people's lives. Standing out requires more than clinical skills—it demands a deep understanding of your purpose, or as Simon Sinek puts it, your "why." Understanding the "Why" Simon Sinek's golden circle—Why, How, What—provides a framework for businesses to communicate their unique value. Your "why" is the core belief that inspires you to do what you do. It's the reason you became a dentist in the first place.  It’s the reason ..read more

Spatialize Your Dental Marketing:  Exploring the Potential of spatial computing & dental practice marketing.  Let's talk about what Apple unveiled yesterday... If you didn't catch it, they launched their new VisionPro technology. This tech is, "Where digital content meets your physical space." This isn't another Apple device, this will be an ENTIRE NEW category. Guess what? I already have some tips on how dentists can leverage spatial computing in their future marketing strategy. Spatial computing, which encompasses technologies like augmented reality (AR) and virtual reality ..read more

Ted Lasso's Lessons for Dentists as Entreprenuers Just finished the last season of Ted Lasso yesterday.  I really enjoy the writing, especially related to principles of success, self-motivation, and mastery.  The show’s unique blend of positivity, leadership, and team spirit can indeed provide valuable lessons for dentists. Here's what I think Ted Lasso would say to a room full of dentists: 1. Embrace optimism: Unwavering optimism can be a powerful asset for dental entrepreneurs. In the face of challenges and setbacks, maintain a positive mindset and believe in your vision. This a ..read more

The Hidden Pitfalls of Googling Yourself:  Dentists and the SEO Performance Mirage Introduction In this digital age, having a strong online presence is crucial for any business, including dental practices. Search engine optimization (SEO) plays a vital role in improving a dentist's visibility in search engine results and attracting potential patients. While it's natural for dentists to want to assess the effectiveness of their SEO strategies, relying solely on Googling yourself may lead to misconceptions and inaccurate assessments of performance.  In this blog post, we'll explore wh ..read more

7 Ways to Use ChatGPT for Dental Local SEO By now you have likely heard of ChatGPT.  This new AI tool has gained widespread attention for its remarkable language generation capabilities, which have been likened to the performance of a human writer.  ChatGPT has its benefits but also its limitations.  While the technology is evolving, it can provide some serious potential benefits for your dental practice.  One being Local SEO. As a language model, ChatGPT can provide information and insights related to local SEO (Search Engine Optimization). Here are some ways you can use ..read more

More About Google Local Service Ads for Dentists Google Local Service Ads (LSAs) are a powerful tool for dentists to connect with potential patients in their local area. In this post, we'll explain what LSAs are, how they work, and how dentists can use them to grow their practice. What are Google Local Service Ads? Local Service Ads are a type of advertising that appears at the top of Google search results when someone searches for a local service. These ads are designed to connect customers with local businesses that can provide the services they need. For dentists, this means that when so ..read more

Simplifying Google Local Service Ads for Dentists Google Local Service Ads are paid ads that allow dentists to promote their services to potential customers in their geographic area. To be eligible to advertise on Local Service Ads (LSAs), dentists will need to complete a Google verification process to verify their credentials and ensure they meet Google's standards.  The Difference Between Google AdWords and Local Service Ads Google Ads, also known as Google AdWords, is a pay-per-click (PPC) advertising platform where you pay every time someone clicks on your ad, regardless of whether ..read more

How to Tell Your Brand Story What’s a brand story and do you need one?  The truth is you already have one whether you like it or not.  Your focus should be controlling the story being told by providing incredible experiences to your patients and support to your community.  Is your brand story working for you? What is a Brand Story? A brand story may seem complicated and a bit elusive. While in fact every company already has one. A brand story can be thought of as an impression. Just the same as when you make a connection with a person, an impression is inevitably made. The im ..read more