In this internet age, reputation is everything. With prospects seeing themselves as “healthcare consumers” with a myriad of choices at their fingertips, it’s the practices with pristine reputation and solid patient relationships that rise to the top. The more a practice invests into its reputation, the more its prospects will pursue them and patients will trust them. Why Reputation is Everything Before the internet days, it was easier to default to local businesses because of proximity or word-of-mouth. Nowadays, patients have access to more options than ever, making them more meticulous abou ..read more

You may have heard the term “buyer’s journey” before, but in case you haven’t, here’s a quick rundown: A buyer’s journey is the path that every prospect in an industry takes from discovery to finish. The key to creating a seamless customer experience comes down to nailing this every single time. Why Their Journey Matters A buyer’s journey includes every touchpoint a prospect will experience, and every piece of the puzzle needs to consistently reflect your brand’s message. When you do this, your prospect will feel cared for. Unfortunately, many practices focus only on sections of their buyer’s ..read more

After COVID-19 ran its course through the dental implant industry, many practices believed they could return to “business as usual” and use the same tactics to convert prospects and win cases. However, the industry has changed dramatically, including how you attract prospects and get a “Yes!”  In fact, the gap between implant lead and implant patient is wider than you think. Many dental practices underestimate this gap, mistakenly assuming that a call or office visit means they’ve nailed the sale. You can’t assume this in a post-COVID world, and too many implant practices find themselves ..read more

Driven Dental Implant Marketing, a marketing agency that targets dental practitioners, has reported massive success in the first two years of its Virtual Patient Advocate (VPA) program. Driven recruits former dental hygienists and treatment coordinators to serve as VPAs, collaborating with dental practices and connecting them with ready-to-go leads. Driven Dental’s co-owner and Chief Marketing Officer, Charles Biami, spoke about how the program gives dentists peace of mind. “We knew the VPA program would only succeed if we gave clients peace of mind. Our clients need to know they can rely on a ..read more

How to Pivot to an Implant Focused Practice Growing your practice may seem obvious, but there’s more that goes into it than meets the eye. Consistent growth requires a strategic approach that’s customized to your practice, adjusts to the market, and responds quickly. Unfortunately, there’s not much helpful literature out there for dentists, let alone specialists, although Dr. Eric Block recently wrote an amazing book about implant dentistry from the dentist’s perspective. However, many implant dentists still find themselves turning their gears without getting many results, leading to frustrati ..read more

A practice is only as good as its marketing, and that rings true for dental implant dentists. You could have the best results and most loyal patients… but if no one knows who you are, you’ll find your practice stagnant. Too many dental implant dentists find themselves here and don’t know how to get off the hamster wheel. Solid Marketing Means Solid Growth Crafting a rock-solid marketing strategy helps you deeply understand your audience, connect with them online, and adapt to the changing needs of the market. Marketing through social media, email, and web marketing are all excellent ways to i ..read more

Increasing case acceptance is one of the primary ways to increase the amount of implant dentistry you do. Unfortunately, many practices use too much chair time with too little results. This is because they don’t understand best practices for case acceptance. While we wish it were simple, there’s a bit more than goes into taking a prospective implant patient over the finish line. High Case Acceptance Is Crucial for Your Practice Picture this: You’ve spent the past hour discussing details with the patient, ready to get to work…and they respond with a “no” at the last minute. A patient has every ..read more

Patient Advocacy is a widely-known term in general medical environments. While similar to treatment or insurance coordination, the focus is different. Advocacy means taking a patient-centered approach and making sure patients have the information and support they need to make complex medical decisions. What is a Patient Advocate? Patient Advocates help patients communicate with their health care providers, so they get the information they need to make decisions about their healthcare. Instead of just trying to get the patient to accept a case, the patient advocate takes a patient-based approa ..read more

In an effort to gain more full arch implant cases, many dental practices neglect the financial aspect. However, offering the right pricing and financing is an essential aspect of a holistic full arch marketing plan. The problem is that many patients encounter “sticker shock” when you talk through the price of a full arch case with them. Not every practice is equipped to deal with this. So, many dentists fear the dreaded “finances question” that comes at the end of consultations… but they’re going about it all wrong. Instead of dreading it, the best implant dentists anticipate it and have plans ..read more

As dental implant practices adjust their workflows to attract and close more full arch implant cases, they need to understand the final piece of the puzzle, the full arch consult and case presentation. One of the worst feelings comes from investing in a marketing plan for full arch cases, gaining new leads, and spending chair time with them… only to have them withdraw at the last moment. It’s difficult to get so close to a high-value case like that and then lose it. Additionally, the time and budget spent to attract that patient has to be written off. Furthermore, the dentist wonders if they ..read more