When people come to learn your name, what do they think? If your branding and copy are not quite right, then they could have some questions about who you are. Not only that, but they could choose to head to a competing practice if you don’t give them the right impression. You want them to... Read more » The post Making The Most Of An Impression first appeared on MDPM Dental Marketing ..read more

When you build your new website, you might think that your marketing job is done. After all, people have a place to go where they can learn your name and your services. Unfortunately, that is not the case. The most popular search engines out there look to a certain set of criteria when making their... Read more » The post Your Blogs Make A Difference first appeared on MDPM Dental Marketing ..read more

We all recognize that firsthand expertise provides invaluable insights into just about topic. Experience now plays a crucial role in reaching more patients through local Search Engine Optimization (SEO), as well. Since 2022, Google has integrated experience into their Search Quality Rater Guidelines to deliver higher quality results to searchers. So, how does this influence... Read more » The post Are You Focusing on E-E-A-T? first appeared on MDPM Dental Marketing ..read more

In today’s digital world, you need to be able to catch their attention from their first glance. Your patients are scrolling through social media faster than ever before, and if you do not have a logo that keeps them on your page, they could pass right by your paid ads or organic content. Even with... Read more » The post Time To Upgrade Your Branding? first appeared on MDPM Dental Marketing ..read more

One of the hottest topics around is artificial intelligence, and whether you are supportive or skeptical of this new technology, the fact is that it is here to stay. But there are times when it can be more of a harm than it can help, and AI-driven language is just simply too risky for a... Read more » The post How Important Is Custom Blog Content? first appeared on MDPM Dental Marketing ..read more

As an oral healthcare provider, there are many benefits of making the right first impression. Your patients have options when choosing their dentist or specialist, and the internet has made it easier than ever for them to find your competitors’ online footprint. When it comes to digital marketing, you need to make sure that your... Read more » The post First Impressions Matter: The Impact Of Quality Website Design first appeared on MDPM Dental Marketing ..read more

We all know that firsthand expertise gives valuable insight into a topic. Experience now plays also a pivotal role in reaching more patients through local Search Engine Optimization. This is because since 2022, Google has incorporated experience into their Search Quality Rater Guidelines in order to provide searchers with higher quality results. So how does... Read more » The post The Importance Of E-E-A-T In Your Content first appeared on MDPM Dental Marketing ..read more

These days, you need to make an impression in a fraction of a second. The simple fact of the matter is that people see more advertisements on a daily basis than ever before, and so standing out from the crowd can be a real struggle. When it comes to your patients, having the right logo... Read more » The post Are You Doing Enough To Catch Their Eye? first appeared on MDPM Dental Marketing ..read more

When people visit your website, you want them to know that you take good care of it. You also need to make sure that the most popular search engines out there see your activity. An estimated 82% of all websites out there online are not continuously maintained and updated, and search providers such as Google... Read more » The post Maintaining An Active Site For SEO first appeared on MDPM Dental Marketing ..read more

When you work in the dental arena, you need to show off your personality. These days, patients are bombarded with advertisements and social media suggestions from practices in the area, and an impersonal approach can leave them looking elsewhere. The simple fact of the matter is that they have more options at their fingertips, and... Read more » The post Capitalizing On Your Personality first appeared on MDPM Dental Marketing ..read more