[2:15] From Classical Music to Tech Startup Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25] Understanding the Upright Project's Impact Model A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology. [23:05] Brand Building in the Sustainability Space Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors. [29:52] The De ..read more

2:16 - Path from operator to angel investor to Atomico scout 19:09 - Advice on early stage marketing Marketing focus by stage of growth How do you balance performance marketing and brand/organic marketing? How do you balance the marketing for end-users vs decision makers? Common mistakes 80% of founders make - working as siloed teams Resource for angel investing Ventures Together Alma Angels Seae Ventures Book recommendation:  On Identity by Amin Maalouf ..read more

Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment.  In 2023 alone,  they will complete 16 operations totalling 30 million euros. Hear in detail what no-code tools he used to build his core business ..read more

Why all SaaS companies should implement usage-based pricing and How to run a successful design partner program with your customers to build your early MVP ..read more

[1:49] - Why not having domain expertise can sometimes help entrepreneurs [5:45] - Defining your ICP [8:31] - Determining your MVP [13:06] - Funding your seed and lessons learnt from raising too early. [22:48] - GTM [30:11] - Building a team and culture; it starts first with language. [40:20] - Culture first hiring tips ..read more

[2:16] - 20 years and starting a company in Estonia [5:08] - Angel investing and what to look for? [10:01] - First CIO of Estonia [16:59] - Koos - what is it and why is it important [29:04] - Advice for other entrepreneurs [31:35] - ChatGPT and the future [33:09] - HK Unicorn squad and  Links Koos Sponsors: Chargebee E-residency ..read more

[2:00] - How the SVB crisis unfolded at Payhawk [6:23] - The 3 most important ingredients for building a successful unicorn [16:19] - Validating your company idea [18:19] - 60 rejections. How Payhawk overcame the biggest objection from VCs [28:35] - Leading through crisis [31:54] - Competition - Use data not marketing to assess competition [36:18] - Trends in Fintech: the payment gap Company link: Payhawk Book recommendation: Proving Ground: The Inside Story of the 1998 Sydney to Hobart Boat Race ..read more

[3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs  [9:51] - Advice for finding early product market fit [16:39] - How to attract talent in early stages without brand or VC backing [19:07] - Knowing your investor’s incentives Links: HedgeFlows Books: Disciplined Entrepreneurship: 24 steps to successful startup by Bill Aulet ..read more

[2:08] - The economics of solar [7:39] - Challenges and barriers to solar adoption [11:11] - Where are the different countries when it comes to adopting solar [14:50] - Erik’s Journey to starting Svea Solar [19:06] - advice on doing layoffs [23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent [29:48] - Continuous people evaluation [37:40] - 3 things Erik looks for when he interviews people Links: Svea Solar Books: How to avoid a climate disaster by Bill Gates ..read more

[1:44] - About Remofirst and Nurasyl’s journey to starting Remofirst. [6:49] - The three ingredients for not failing at a startup  [9:04] - Finding your ideal customer profile [12:00] - Trends in remote hiring [14:09] - Funding journey and tips [21:50] - Making remote working work Links Remofirst Delivering Happiness - Tony Hsieh, founder of Zappos ..read more