What Makes a Great Dental Practice Website?
PBHS Blog
by kathryn
1y ago
The Basics of a Great Dental Practice Website What to have on your site, what to avoid, and the latest in best practices A sleek and engaging dental website is a critical part of any dental marketing strategy. Think of it as a window into your dental practice and the beginning of the patient experience cycle—it should embody the welcoming and positive experience that patients can expect to feel offline, in real life, when they step foot into your office. It’s typically the first impression for prospective patients and where most will go to search and discover your practice, learn more about fe ..read more
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Nextdoor: The Next Step in Dental Marketing
PBHS Blog
by kathryn
1y ago
Nextdoor: The Next Step in Dental Marketing How are you putting your practice out into the world – or better yet, your surrounding neighborhoods? Meet Nextdoor, a hyperlocal social network and app for communities to build trusted connections, share recommendations and reviews, and exchange helpful information, goods, and services[i]. Think of it as a neighborhood forum, sounding board, business discovery source, social network, and search platform all-in-one. [ii] It’s another way to invest in your dental marketing—expand your network and forge deeper community relationships with Nextdoor. Re ..read more
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Nextdoor: The Next Step in Dental Marketing
PBHS Blog
by kathryn
2y ago
How are you putting your practice out into the world – or better yet, your surrounding neighborhoods? Meet Nextdoor, a hyperlocal social network and app for communities to build trusted connections, share recommendations and reviews, and exchange helpful information, goods, and services[i]. Think of it as a neighborhood forum, sounding board, business discovery source, social network, and search platform all-in-one. [ii] It’s another way to invest in your dental marketing—expand your network and forge deeper community relationships with Nextdoor. Read on to learn how to take advantage of this ..read more
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Why Invest in Dental Digital Marketing Services? Increase ROI and Boost Your Bottom Line
PBHS Blog
by ccrumrine
2y ago
Why Invest in Dental Digital Marketing Services? Increase ROI and Boost Your Bottom Line Dental marketing can help grow your practice, gain more control over your profits, and strengthen patient relationships. Over 80% of Americans look for answers to their dental concerns online, especially since so many patients have delayed important dental services. The expansion and optimization of your digital footprint is one of the most critical factors in attracting and converting the right patients for your practice. Research also shows that over 70% of marketing professionals recommend adopting a s ..read more
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How to Create a World Class Dental Website – Call PBHS.
PBHS Blog
by ccrumrine
2y ago
Why Do Dentists Need a Website? A Look into Why Your Dental Practice Needs a Website It’s no secret. Top dentists must have an up to date, optimized dental website that can be found easily online, if they wish to remain ahead of the curve and local competition. As the hub of your entire online universe, your practice website is your digital calling card and serves the vital function of augmenting your staff’s in-office workflow. Therefore, understanding how patients find your site and how they interact with your site, is paramount to maximizing your new patient acquisition potential as well a ..read more
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Local Search & Map Pack Update – What Google’s ‘Vicinity Update Means for Your Dental Practice
PBHS Blog
by cgilbert
2y ago
Local Search & Map Pack Update — What Google’s ‘Vicinity Update’ Means for Your Dental Practice The Most Dramatic Update Since 2017 Google’s algorithm upgrade, termed the ‘Vicinity Update,’ was officially rolled out on December 8th and, without a doubt, this is the most important rankings change we’ve seen since the Hawk update in the last four years. The weighted factors that govern your practice’s search rankings have been rebalanced, and this is dramatically affecting local search and map pack results — bringing both good news and bad news for your practice visibility. This change cent ..read more
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Dental Marketing Strategies: Top Tips and Trends for Driving Results in 2022 and Beyond
PBHS Blog
by kathryn
2y ago
7 Dental Marketing Strategies for Driving New Patient Growth & Results in 2022 Going digital is a must-do for any dental marketing strategy to be successful. Check out these top tips and trends for driving results in your dental practice. In today’s highly competitive environment, you must cater your dental marketing strategy to the places where most people spend their time—online, particularly on their mobile devices. And offering personalized experiences is not only vital to your marketing success but also what people have come to expect. With internet and smartphone usage at an al ..read more
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Benefits of Secure Online Patient Registration E-Forms
PBHS Blog
by kathryn
2y ago
Benefits of Secure Online Patient Registration E-Forms Easy Patient Registration Online Most patients dread the paperwork and administrative procedures that come with visiting the dentist—the waiting in line, the same questions they’ve answered for years, the seemingly endless process that can drag on and on. Secure online patient registration e-forms change all that, removing the cumbersome, inefficient, and sometimes never-ending trail of papers and questionnaires. Using secure online patient registration e-forms not only makes the entire dental experience much more pleasant for your patient ..read more
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ADA TV – Your Waiting Room Superhero!
PBHS Blog
by kathryn
2y ago
Your New Superhero! – ADA TV, the Greatest in Waiting Room Tech What if the dental patients in your waiting room did more than just wait? What if they could be entertained, educated, and enabled to learn more about your top procedures, and all you had to do was plug a tiny, hi-tech computer stick into your HDTV? That’s all it takes. PBHS will configure and test the system, and voila! ADA TV transforms your HDTV into a complete waiting room marketing system. Here’s why you should turn your waiting room into a high impact profit center and join the thousands of dentists who have already discove ..read more
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Top 6 Things to Consider When Creating Your Dental Practice’s Brand
PBHS Blog
by kathryn
2y ago
Top 6 Things to Consider When Creating Your Dental Practice’s Brand How you can make your practice’s brand stand out Branding and rebranding are words we hear frequently these days—and for good reason. Research shows that more people (around 59%) choose a business that they are familiar with over one they don’t know. After all, in the age of Nike and Apple, nothing embodies the familiarity and reliability of a well-known brand like its eye-catching logo and clever tagline. What is the importance of a brand? A brand differentiates your dental practice from all the others in your area. It holds ..read more
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