Content marketing topic trends matter for a few reasons. For one, we need to stay relevant to our audiences. What they care about may change over time depending on the state of the globe – think in terms of the economy, public health, cultural shifts, and important events. If we don’t keep up, we risk becoming irrelevant. And that’s the worst thing we can be when we’re trying to pull in leads and convert them into customers. We’ve discussed content marketing consumption trends before, as well as hot pandemic topics. During the pandemic, in particular, more people than ever were online and cons ..read more

Thinking about taking a content marketing course? Smart move. It’s time to stop sifting through those millions of marketing blogs for a few gems of wisdom you aren’t even sure are going to work. According to HubSpot, over 60% of businesses that use content marketing consider it very or extremely important in their overall marketing strategy. That’s because content marketing is a tried and proven method for boosting organic traffic, making customers happy, and eliminating pain points in the buyer’s journey — making your business more effective overall. Wouldn’t it be nice if every time you hit ..read more

Within the first year, approximately 20% of small businesses will fail. By the end of five years, half will fail. After 10 years, 70% of small business owners will have failed. If you’re an entrepreneur, how are you going to break free of the small business failure statistic and stay within the 30% success rate? You might think passion, dedication, plus hard work is the only special formula you need. If you just put in the time and effort, surely you’ll be successful. Right? But do you honestly believe that only 30% of entrepreneurs had enough drive to make it? Or is there a missing ingredient ..read more

Marketing has always been a critical skill. If businesses can’t successfully market their products and services, they aren’t going to be around for very long. The skills currently in demand for marketing jobs evolve with the times and technology. Now, coming out of a challenging pandemic that turned couches into home offices and caused brick-and-mortar stores to temporarily shut their doors, we’re seeing yet another shift in the marketing game. Hello, Ecommerce and Content Marketing People stayed home during the shutdowns, but their wallets certainly didn’t stay closed in quarantine. Ecommerc ..read more

If you’ve been thinking about getting certified to become a content specialist, now is a great time to commit. Content marketing training will provide you with a valuable skill set that is rapidly growing in demand. As search engine optimization (SEO) continues to evolve in a way that puts consumers before businesses, companies are becoming increasingly becoming dependent on content marketing to achieve high-ranking results in search engines and attract organic traffic. Content marketing is already a $400 billion industry, and it’s predicted to grow by another $471.85 billion USD between 2021 ..read more

Content is king, and it won’t be dethroned anytime soon. All trends point to content continuing to be the driving force for successful organic marketing campaigns now and forever, which means content marketing is more important than ever. In fact, the industry is predicted to be worth more than $600 billion in 2024, with content creation being the top outsourced activity (CMI). But why is having a content strategy for your business so important? And why are marketers now seeing the value of it even though content marketing has been around for over a decade? Let’s discuss. The Undisputed, Cri ..read more

If anyone claims content marketing is the latest and greatest innovation to recently hit the internet, that’s a good sign you aren’t talking to someone who has been doing it for very long. The concept of content marketing isn’t new, but it has hit a major boom over the last few years because marketers realized something important — it works! And now companies who hadn’t been utilizing content marketing are scrambling to incorporate the practice into their business strategy. 92% of marketers and businesses now view content as a valuable business asset, which is something those of us who have be ..read more

Content writer. Content strategist. Content marketer. Content strategy consultant…? It seems like new specialists are popping up in our industry every single day. The content strategy consultant is the most recent newcomer, and this multi-talented professional packs a punch. Holistic and focused on the big picture, the content strategy consultant is a company’s pick when they know they’ve got something wrong with their content or their brand growth … but they have no idea what to do about it. Got a knack for blending creativity and business sensibilities? Content consulting might just be for y ..read more

So, you’re a content marketer. What do you … do? Yep, I’ve heard that one a bunch. Content marketing has boomed in recent years. 84% of B2C companies used content marketing to grow their brand in 2019, and 59% of them increased their budget in 2020. In 2020, 60% of marketers considered it a “very” or “extremely” important part of their marketing. But for every company that swears by it, there’s at least one more that’s never heard of it – or that doesn’t see the point. Content marketing is a major key to success online in the 2020s, and brands must get on board to survive. If you’re struggling ..read more

Thinking about taking a content marketing course? Smart move. It’s time to stop sifting through those millions of marketing blogs for a few gems of wisdom that you aren’t even sure are going to work. According to HubSpot, over 60% of businesses that use content marketing consider it very or extremely important in their overall marketing strategy. That’s because content marketing is a tried and proven method for boosting organic traffic, making customers happy, and eliminating pain points in the buyer’s journey. AKA – making your business more effective overall. But only when you have a roadmap ..read more