Think about some of the biggest brands across different industries. In the shoe industry, Nike, Adidas, and Skechers compete for the top spot; in fast food, it’s McDonald’s, Wendy’s, and KFC aiming to be the best; even the nascent AI industry has multiple companies competing to be number one — namely, Jasper, Copy.ai, and ChatGPT. No matter your product or the industry you’re in, you will have competitors — and that’s a good thing. Your competitors can give you ideas for new marketing techniques, help you learn more about your audience, and inspire you to develop new products or feature expans ..read more

In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks’ backgrounds, what brought them to their current companies, their observations from 2023, and predictions and merchant advice for 2024. In this case study, I’ll go over why we placed our bets on this marketing experiment, how I set everything up, and the results. Using our network to create irreplicable content In 2023, I agreed to review a guest post from a company whose blog and founder all passed the sniff test. A few days later, I got a draft that s ..read more

Whether you’re an independent contractor or in-house marketing manager, you’re limited by the number of hours in your day. If you want to promote your brand, you need to create content. Yet, creating quality content can be time-consuming — and when you only have a limited number of hours each day, you need to use your time wisely. Content outsourcing will help you maintain sustainable remote growth. But, without the right process in place, you risk a dip in quality since you won’t be hands-on in all aspects anymore. To maintain quality as you outsource, you need to switch mindsets from content ..read more

Marketing teams invest significant time and budget into content creation. But those efforts go to waste if your target audience misses or ignores it. Building a smart content distribution strategy is the key to maximizing your content reach and impact. From amplifying your original pieces to ramping up content production and raising engagement, content distribution is powerful. In this article, I’ll guide you through the importance of creating a robust distribution plan and how to construct a winning strategy across earned, paid, and owned channels. What is content distribution? Content distri ..read more

Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show credible evidence, rather than simply telling people you do good work. A well-written case study can be an influential driver of leads and sales. Case studies showcase the exact challenges you’ve helped your clients overcome, the solutions you’ve offered, and the lucrative results you’ve generated for your customers. However, crafting a strong narrative takes skill. Read on for tried-and-tested case study writing tips to kick-start y ..read more

You are not the first person to wonder about how to set your freelance rates, and I am not the first to write about it (scroll to the resources section at the bottom to see all the research that other, more curious freelancers have conducted). Money is a huge topic in freelancing, because pay is too often volatile and bewilderingly skewed. When I started freelancing in 2014/15, I made $20/hour doing content coordination for a marketing agency. For a while, I averaged $400/month working with a SaaS. Today, I rely largely on long-term retainer clients and for the last two years my month-to-month ..read more

With 810 million websites (around 43% of all sites in existence) using it as of 2023, WordPress is a giant among website creation platforms. That comes as no surprise, however, given its versatility and array of powerful features. There are two options for building on WordPress: WordPress.org and WordPress.com. Choosing between them is a crucial decision for your business, as it affects the reach and impact of your online presence. If you’re wondering which option works best for you, this article will highlight the differences between the two, as well as key aspects you should consider in your ..read more

If social media is rented land, then email marketing is owned — you have full control. Unlike social media’s ever-changing rules and algorithms, email gives you a reliable and direct line to your customers and target audience. It offers a clear pathway for continuous engagement, letting you share insights, updates, and valuable content right in your followers’ inboxes. It’s an effective way to nurture your community and forge strong bonds. Getting started with email marketing is simple, and its growth potential is immense. If you’re looking to add another revenue-stream to your growing busines ..read more

Before thinking about email open rates and clicks, you need to make sure your messages actually land in people’s inboxes. All that time, energy, and effort spent crafting an email campaign is wasted if your subscribers never receive those communications due to deliverability issues. If you want more people to see and engage with your emails, start by improving your email deliverability numbers. In this article, I share practical tips to boost that rate. From technical fixes to content personalization, you’ll learn everything you need to ensure your emails land in front of your audience. What i ..read more

Do you love testing acquisition channels, and hate wasting time in an office? Fortunately for you, marketing has some of the best remote work roles in the industry. I’ve run entire marketing teams remotely, and grew one startup from pre-launch through series C of funding fully remote (only saw the team twice!). In this article, I’ll share a few job boards where you can start searching for your next remote marketing job. Tip: Don’t just look at the role. In my experience, you want to look for certain remote employer qualities, such as being remote first and good at asynchronous communication. R ..read more