Having a robust online presence is essential for any business that wants to succeed in the long run. While having an online presence is very profitable, it is also very competitive. There are almost  2 billion websites online, making for plenty of competition no matter your industry. In today’s culture, customers seek out information on the internet before entering a business or spending hard-earned money. In fact, over 60 percent of all business transactions start online, even if someone completes the sale in-store. To stand out online, your business should have a solid digital ..read more

“Content is king” — a phrase originally coined by Bill Gates back in 1996 — has had a prevailing impact on which companies succeed online. The concept behind this frequently-cited SEO catchphrase is that the best way to bring organic traffic to your website is to provide high-quality content that your target audience is actively seeking. This strategy for nurturing leads has become especially critical as advertisers come to terms with the fact that consumers hate ads. Flashy banner ads and large images are obtrusive, distracting consumers from the content they’re actually seeking when they get ..read more

If there’s one thing that sets a casual blogger apart from a focused content creator, it’s the use of search engine optimization (SEO) keywords. Whether you want to or not, you communicate with search engines like Google every time you put content on your website. By paying attention to SEO keywords, you can communicate effectively and impart valuable knowledge to search engines about the content you’ve created and the value it provides search engine users. By knowing different types of SEO keywords and how to use them, you create a map, of sorts — that search engines can use to understand you ..read more

When most people think of search engine optimization (SEO), content creation is the first thing that comes to mind. You’ll find numerous articles online dedicated to creating SEO-friendly content. One thing many of these articles neglect to mention, however, is the importance of SEO-friendly web design. Before search engines can crawl your content, they need to navigate your website itself. SEO-friendly web design acts as a blueprint for search engines, walking them through your website step by step and showing them what your brand has to offer at each point of interaction. Building a website ..read more

Search engine optimization (SEO) is the process of improving your website to increase your visibility in the search engine results. That makes it easier for potential readers to find you. Part of that process involves blog writing for SEO. But how does writing blogs help SEO? Essentially, your blog posts allow you to answer questions, address pain points, and provide beneficial information. The posts position you — and your website — as a relevant source for your readers. In turn, you can rank higher on the search results pages. And people tend to view sites that rank higher as more authoritat ..read more

More and more consumers are moving toward online shopping for all manner of goods and services. While this transition to digital-based consumerism was happening before 2020, the pandemic sped it up significantly. More than 80% of people around the world have turned to online shopping in the last couple of years alone. What’s more, this trend is likely to remain, meaning that a solid digital marketing strategy is a must for your business. Digital marketing encompasses the things you do to market your business and connect with potential customers online. That includes web searches, emails, socia ..read more

You may have heard about the countless benefits of content marketing. 82% of companies have some form of content marketing strategy. It plays a role in search engine optimization (SEO), social media engagement, lead generation, and email marketing. These companies create and distribute a variety of high-quality content across their channels — including: Videos Blog Posts Articles Social Media Posts Infographics This incredibly broad field rewards marketers with an equally broad range of returns. Moreover, those benefits overlap and contribute to one another, making an itemized list more ..read more

When it comes to marketing your brand online, do you know what is the most important thing that can help you stand apart from your competitors? It’s creativity! From branding to delivery, every point in your customer journey should be creative enough to cut through the market noise. Without creative ideas and executions, you will never be able to join the marketing game, let alone win at it. Let’s see what this means in terms of social media marketing. As of October 2021, 4.55 billion people are using at least one of the popular online channels for socializing. More than 90% of US companies la ..read more

There’s no doubt that great content makes a difference in your web traffic. However, when debating what to put on your site, one often arises: What types of content writing are best for driving traffic? That answer depends on your brand, your industry, and your audience. Keep reading to learn the nine best types of content writing for bringing in traffic, when to use each, and examples of content writing that works. Blog Post Content Writing Blog posts are one of the most essential types of content writing. That has both benefits and drawbacks. Blog posts are easy to write, but there are billi ..read more

When you’re searching for a product or service — whether it’s a clothing item, an interior decorator, a doctor, or a local restaurant to dine at — there’s a good chance that you head to the is the internet. Statistics show that 97% of consumers go online to look for local businesses. In other words, businesses need to be online to successfully draw in traffic and customers. However, it’s not enough to exist in cyberspace. It’s a vast universe, making it incredibly easy for you to get lost in it. To be successful, brick-and-mortar organizations and companies that operate solely on the web need ..read more