Lilacs, daffodils, and other spring flowers are blooming, and the moss between the rocks under the old magnolia tree is verdant and bright green. Similarly, change is in the air for content strategy. I found myself ruminating about content strategy while admiring the flowers in my yard upon my return from Adobe’s annual Summit in ..read more

Check out this preview of our Forrester Wave™: Digital Asset Management Systems which reveals which DAM vendors are pushing the boundaries of intelligent and strategic creativity ..read more

Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A Rising ..read more

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started ..read more

Apply scientific experimentation to achieve the best B2B content personalization results ..read more

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth ..read more

How’s this for a challenge? “We want you to manage IT for the regional offices. Well, part of it. You won’t know who’s working on the other parts. No, there’s no software to knit everything together – we can’t justify the spend. No, we don’t know the overall spend. You’ll have enough budget to do ..read more

As technology continues to evolve, so does the future of operations. Advancements in natural language processing and deep learning will make AI-driven operations and agile knowledge management even more intuitive and human-like ..read more

Gain a better understanding of content engagement ..read more

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture ..read more