Content Marketing Institute » Content Strategy
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This section features articles on content strategy for marketers. The Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators how to attract and retain customers through compelling, multichannel storytelling.
Content Marketing Institute » Content Strategy
2y ago
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for ..read more
Content Marketing Institute » Content Strategy
2y ago
If you feel like your team can't produce enough content, you're right. They can't – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success ..read more
Content Marketing Institute » Content Strategy
2y ago
Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise ..read more
Content Marketing Institute » Content Strategy
2y ago
Breathe new life into old content with historical optimization. Check out a successful example, then follow the three steps to make it happen ..read more
Content Marketing Institute » Content Strategy
2y ago
A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing ..read more
Content Marketing Institute » Content Strategy
2y ago
Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022 ..read more
Content Marketing Institute » Content Strategy
2y ago
The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains ..read more
Content Marketing Institute » Content Strategy
2y ago
Is it ever possible to build a new content marketing plane while you're already flying one? Maybe. But your chances of success go up dramatically when you don't try to. Robert Rose explains better options for getting a new content program off the ground ..read more
Content Marketing Institute » Content Strategy
2y ago
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success ..read more
Content Marketing Institute » Content Strategy
2y ago
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that ..read more