Smart Insights » Content Marketing Strategy
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This section features articles on content marketing strategy. We are a publisher and online learning platform aimed at helping our members plan, manage and optimize their marketing. We do this by providing expert downloadable planning templates, guides, and interactive tools, so you have access to the knowledge you need to get the best results.
Smart Insights » Content Marketing Strategy
2y ago
Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and …..
The post The Content Optimization Matrix appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..
The post 4 types of evergreen content that you need to start creating for your business appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It …..
The post The Content Distribution Matrix [#infographic] appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..
The post The 9 most important content marketing skills and tools you need to focus on in 2022 appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..
The post Applying the inverted triangle principle to content marketing appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..
The post The Content Marketing Matrix appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..
The post How to create a content marketing plan for 2021 appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..
The post 65% of marketers LOVE the new Google Search Console Insights appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..
The post A starter guide to creating webinars appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Strategy
2y ago
Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, …..
The post Three reasons you need to use blogging for lead generation appeared first on Smart Insights ..read more