If you were going to open a book store or coffee shop, you’d want to be welcoming to everyone, right? If a potential customer showed up that was visually impaired or had some physical limitations, you’d like them to be able to enter your store and purchase your products without encountering any bothersome accessibility issues. The same principle should hold true for your business’s website. When people with disabilities or limitations visit your website, they shouldn’t face any roadblocks that prevent them from getting the information they need or accessing your content. But a disturbing numbe ..read more

Did you know that there are nearly half a million law firms in the United States? The industry has been growing at a steady clip for the past decade and shows no signs of slowing down. If you’re a lawyer or thinking of starting a law firm, it’s a thriving market. But, it’s also competitive, meaning you need a robust marketing strategy to achieve success. Few law firms are completely satisfied with their volume of leads and paying clients. Of course, more is better when it comes to business results. You already have enough on your plate delivering a superior client experience. So the ..read more

Marketers are increasingly using video as an effective means to increase brand awareness, boost engagement, and drive conversions. They use videos for YouTube, landing pages, emails, recorded webinars, social media, and more. Video also helps promote products and services and builds lasting relationships with customers. According to research by HubSpot, 81% of businesses are using video as a marketing strategy. And 78% of people watch online videos weekly, with 55% viewing them daily. If your business hasn’t started using video as a marketing strategy yet, it’s certainly one you must add ..read more

Social media can be one of your business’s most successful digital marketing channels. It’s an excellent way to build brand awareness, connect with new customers, and maintain relationships with current customers. Your business needs an active social presence. But there are over 50 social medial platforms in existence, and more are launched all the time. So, which one is going to be the best for your business? When considering what social media sites to use, keep these questions in mind: Who is your target audience and which platforms do they use most? What message are you trying to deliver a ..read more

There’s always an interest in strategic planning and digital marketing trends around the turn of the year, and 2022 is no different. But, considering the events of the past couple of years, making predictions has become increasingly challenging. Nothing has returned to “normal” as expected, and no one is quite sure what normal should look like anymore. But law firm thankfully still have clients, and the overriding goal is to anticipate and meet their needs. The face of marketing will continue to evolve as law firms become more connected, diverse, and nimble in the face of various challenges. I ..read more

Have You Updated Your Marketing Plan This Year? For all businesses, both big and small, marketing is one of the primary considerations when it comes to short and long term strategy. But what happens when the landscape and your business change overnight? Understandably, most people will immediately think of COVID-19. No one (hardly) saw it coming, and few businesses were prepared to deal with a global pandemic that resulted in a shocking number of deaths in such a short period. From a human standpoint, it’s been nothing short of devastating. From a business perspective, it’s been one of marketi ..read more

Using Video to Market your Criminal Law Firm can be the Difference Maker Law is a highly saturated and competitive field. To stand out, law firms are tasked with developing strong personal brands and effectively marketing those brands using both online and offline methods. One essential component of a robust digital marketing strategy is to routinely create and share content, such as blogs, press releases, and client testimonials and reviews. Today, one type of content that is integral to a legal marketing plan is video. If your criminal law firm is brainstorming creative ways to improve its o ..read more

Is It Time To Take A Long, Hard Look At Your Website? Yes…Yes It Is! Your website is one of your law firm’s most powerful marketing tools. A great law firm website can quickly gain trust, establish credibility, and dramatically increase your website’s conversions. According to research from Google, potential clients are forming first impressions about your law firm in as little as 50 milliseconds. Whether your website is hitting on all cylinders or missing the mark, it certainly deserves your attention as a vital part of your legal marketing strategy. When your website isn’t performing as ..read more

Learn From 2021 Trends, To Help Your Firm Grow in 2022 The past two years have been very challenging for all of us. Businesses have suffered financial setbacks as customers have changed buying patterns and staying at home has become the new normal. The legal profession has not been immune to these changes. With fewer people at work, there were fewer workplace injuries. With more people at home, there were fewer accidents on the highways. With moratoriums on bill collection, there have been fewer bankruptcies. Very few areas of the law have gone unaffected. A shift occurred throughout 2021 and ..read more

How Important is it for Attorneys to “Brand” Themselves? The consumer decision-making process is a complex series of actions that involves need recognition, search for information, evaluation of alternatives, purchasing decision, and post-purchase evaluation. While there are numerous things that can impact a consumer’s purchasing decision, emotion is one of the most powerful. Indeed, while consumers often report comparing brands and price points, studies indicate that unconscious urges—including emotion—are what really drive purchasing and decision-making in general. Emotions and the way that ..read more