From last-minute shopping dashes to realising the fairy lights don’t work after decorating the tree, our Christmas collection is ready to celebrate with families alongside all the gloriously unforgettable madness the festive season brings.   Everyone wants to give gifts that mean something and reflect their values and hopes for the future. But did you know that £42 million worth of unwanted Christmas gifts are thrown into landfill each year, and the amount of plastic packaging sent to landfill at Christmas equates to 114,000 tonnes.   Here at Frugi, you can buy gifts that sh ..read more

  We’re celebrating Zero Waste Week, which aims to encourages everyone to increase the amount of recycling they do, reduce landfill waste and participate in the circular economy.   Here at Frugi, we are doing all we can to help protect the planet we play on, from creating clothes using organic cotton grown by farmers we trust to helping reduce the amount of plastic that ends up in our oceans by turning used plastic bottles into Frugi outerwear, bags and accessories.   To help make our vision of “A world without waste” a reality, we’ve created brand-new Frugi patches for repairi ..read more

  We are so excited to announce that after closing our doors in March 2020, we have now reopened our Frugi shop in Helston, Cornwall. Filled with a mixture of discounted items from previous seasons, we cannot wait to welcome you into our shiny new shop so you can search for your favourite Frugi goodies and we cannot wait to welcome you all back!       Hornsby House, Wheal Vrose Business Park, Helston, Cornwall, TR13 0FG   Some of you might remember our previous store in Helston – we’ve now moved across the road into the downstairs of our Frugi HQ. Head right to the ..read more

  Welcome to another instalment of Frugi Time: Bedtime Stories, where we host a range of children’s authors and illustrators reading the books they have written or illustrated, perfect for getting your little one ready for bedtime.   This time, we’ve been joined by children’s book writer and illustrator Lydia Monks, with a reading of her book Adoette. We are so excited to partner with Lydia again after sponsoring her reading of What the Ladybird Heard at Bath Children’s Literature Festival. So, pop on your favourite pair of cosy organic cotton Frugi pyjamas and get snuggled int ..read more

  We want the best for our planet and your little ones, that’s why we use organic cotton that is GOTS certified, which shows that we commit to the highest level of environmental and social standards and is better for both the planet, your little ones and the farmers who grow it.   No nasty chemicals are used in organic cotton farming, and the chemicals used in the processing of our cotton, such as dying and printing, are strictly controlled making it much softer, gentler and kinder to your little one’s delicate skin.           Our babies are so precio ..read more

  We are pleased to announce that we are sponsoring Bath Children’s Literature Festival, Europe’s largest festival that is dedicated to children’s literature, returning this year from Friday 23rd September to Sunday 2nd October.   To celebrate this sponsorship, we’re giving you the chance to win a family day out in Bath! One lucky winner will receive: 4 x tickets to Lydia Monks’ reading of “What the Ladybird Heard” at Bath Children’s Literature Festival. A two-course lunch for 4 people at The Architect, Bath. PLUS £100 to spend on Frugi goodies!   Simply enter your details bel ..read more

  Our brand new Frugi x National Trust collection is inspired by the National Trust’s ’50 things to do before you’re 11 3/4′ activities and the riverlands in their care, featuring nature’s eco-heroes, the beaver.   This exclusive range encourages children to become more aware of the riverlands in the National Trust‘s care and the wildlife that lives there.           Making up 12,000 acres of Exmoor National Park, Holnicote Estate has a bit of everything, from wild rugged moorland and shingle beaches to ancient woodland and thatched villages. There are 150 ..read more

Designed for adventure and made to last, our outerwear is ready for anything!   We want to protect the planet we play on, so we’ve made our coats and jackets from post-consumer recycled plastic bottles – for less landfill and more rain cover.   All our new season outerwear have labels with space to write three names on, meaning they can be worn and played in as they grow with your little one, before being passed on to be worn and loved again and again.   Meet our NEW super colourful range of coats and jackets bursting with back to school essentials!   https://www.welovefru ..read more

Schools out for Summer!   We can hear the sound of children rejoicing across the country, excited for six weeks of fun in the sunshine. But we know there are times when the weather unexpectedly changes or plans fall through and you’re left scratching your head wondering what to do to keep little ones entertained. Well, we’ve got you covered! Inspire the eco hero in your little ones with these sustainable summertime activities.   Beach clean or litter pick in your local area Woodland walk – why not take a Nature Spotter Sheet with you or give the LEAF Tree-mendous Tasks a go? Vis ..read more

Frugi Time is a collection of fun and engaging activities that inspire creativity and thoughtfulness in little eco-heroes and their parents too.   We’re getting prepared for the Summer break with some fun and creative crafts for little ones to join in with. Using paper plates, Sheila (@Rascals_and_Rainbows) has shown us how we can create spectacular sea creatures; including rainbow fish, jelly fish and turtles!   In Early Years Arts and Crafts, the experience and skills developed during the artistic process is so much more important than the end product! These paper plate craft ..read more