In 75% of cases the first to call will get the deal... But first movers’ advantage is not simply about calling the prospect first. It's about giving yourself and your product every possible advantage to convert an enterprise level tech sale in Europe.  When a series B funded tech firm enters Europe having taken step one and created conversational advocacy and interest in their product the hard work of converting an enterprise level client begins. We spoke to Lukas Reeves, CEO and Co-Founder of ML Academy about the issues faced by series B funded tech firms as they enter Europe and how M ..read more

Post-series B funding – you’re not really a start-up anymore. The product iteration company building and brand developing awesomeness all stop and the real race begins. In Series A they were crazy for you. In series B, you’re living in a material world. We spoke to ML Academy CEO and Co-Founder, Lukas Reeves about why is it that so many series B funded companies fail and how do you get it right from the start. To learn more about launching a tech product in the European market or to get in touch, visit our website https://mlacademy.co.uk/ or contact g.martin@mlacademy.co.uk ..read more

Welcome to the launch of 'The Globalization Curve' podcast, the how-to guide for tech founders everywhere. In this episode, we speak to ML Academy CEO and Co-Founder, Michael Wenn about what the very first steps of the globalization curve are, and what can firms expect when they first land in the European market. Listen out for our next episode to get expert insight, analysis, and market-leading strategies to realize revenue quickly in EMEA. We help companies land successfully in Europe. If you have any questions or would like to get in touch, visit our website https://mlacademy.co.uk/.&nbs ..read more