From customer advisory boards and personas, to customer segmentation, there are a whole bunch of tricks you need to master to stand out in the increasingly competitive PMM crowd and fulfill your potential. The good news? There’s a raft of product marketing courses out there designed to help you do just that. While we’re not brazen enough to say “we’re the best on the market”, we’ll be diplomatic and say, “we’re in the top one”. ? As the old adage goes: “you never stop learning”, and these words ring true in the world of product marketing. Whether you’re in the early stages of your PMM career ..read more

Brand messaging. It’s the one facet that you can get either right, wrong, or somewhere in between.  (And, I am here to make sure that you land the latter.) As the VP of Strategy and Marketing Services at Elevation Marketing, you can say that I've been around the block and seen a thing or two.  From watching marketers succeed at branding to watching them maybe… not so much, I know exactly what it takes to ace the branding game.  That’s why I wanted to take a second to go over some of our agency’s B2B branding best practices and the essential components it takes to elevate your b ..read more

Product marketers require various types of data to comprehend the market, customer needs, and the effectiveness of their solution. Each of these categories has multiple key performance indicators (KPIs) within them. For instance, metrics such as feature adoption rate, user journey paths, and churn rates indicate how good the product is. All of these numbers are tracked by different tools that various team members manage within the product marketing team. For example, a content writer can use Google Analytics to track website traffic and how long visitors stay on the site. A salesperson can us ..read more

This article is based on Maureen West’s talk at the Product Marketing Summit in Chicago. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard.  Hey there! I'm Maureen West, Director of Product Marketing at Cytel.  Today, I’m going to share how you can create a competitive intelligence (CI) program and apply the knowledge you gather to make better, more informed decisions that’ll drive business growth.  We’ll dig into each of the four key steps involved in building a CI program: Get executive buy-in Devel ..read more

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. Key takeaways Anthony's career journey up to this point. The issue with SaaS CMOs and Founders when it comes to product marketing. Discussing the problem with advice like “don’t talk about features” and “customers don’t care about features, they care about benefits.” How product marketers can maintain homepage messaging clarity as they begin to m ..read more

There are millions of conversations happening each and every day among the 4.9 billion people using social media. The average person (hello, that’s me!) spends about 145 minutes on social media every day. And an astounding 90% of users follow at least one brand on social media.  These numbers illustrate a powerful shift in buyer behavior towards a more digitized relationship with brands, and indicate the importance of brand’s social media presence to establish brand awareness, capture demand, and maintain loyalty.  It’s a fair assumption that a number of these people are engaged in ..read more

Emmanuel Nwosu is an early-stage product and growth marketing professional and self-proclaimed “SaaS geek” who's led two successful product launches. At the moment, he works as a Growth SEO Manager at Palremit where he is collaborating with a great team to transform the financial experience for thousands, and soon-to-be millions, of Africans currently experiencing currency crisis and ushering them into the global financial economy that has previously excluded them – aiding his personal quest to bring products that make humanity better to limelight. After hearing about Product Marketing Allian ..read more

In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need. Key takeaways Importance of market research: Andrea's experience highlights the pitfalls of assuming market needs without conducting thorough research. It emphasizes the necessity of understanding customer pain points and preferences before embarking on pro ..read more

This article is based on Nicholas Spiro’s talk at the Product Marketing Summit in Chicago. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard.  Today, we’re going to explore product marketing in the social media era, focusing on three key areas:  The latest social media trends,  The latest product marketing trends, and  What you can learn from these trends to take your product marketing to the next level. But first, let me introduce myself. I’m Nicholas Spiro, and I've been doing product marketin ..read more

Today, we're putting the spotlight on two heavyweights: product marketing and channel marketing. They might sound similar and many confuse between the two. In this article, we explore what these two marketing terms even mean and the four key differences between them.  Let's get started! What is product marketing? Product marketing is like the quarterback of a company's game plan for launching and keeping a product successful. It is done to really get what the customers want, figure out the best way to make the product stand out, and then get the word out there to make sales happen.  ..read more