Building Fintech SaaS Product and Scaling Compliantly By Gautam Mahesh – Senior Vice President Product Management The emergence of Fintech SaaS products is transforming how businesses handle payments, lending, and compliance. Imagine this scenario: you’re shopping for groceries online, effortlessly using your favorite mobile wallet or credit card to make payment. Behind the scenes, a […] The post Building Fintech SaaS Product and Scaling Compliantly appeared first on Institute of Product Leadership ..read more

Product Journey: Product Life Cycle Explained By Gomati Garware – Head of Product Management, TraceLink The journey from idea to successful market launch hinges on a well-defined and compelling product vision. A good product vision serves as a guide, aligning teams, attracting stakeholders, and ensuring the creation of a valuable solution that resonates with users. […] The post Product Journey: Product Life Cycle Explained appeared first on Institute of Product Leadership ..read more

Mastering Product Launch with Product-Led Growth Strategy By Sankalpa Sarkar – Global Product Lead at Walmart Global Tech India Recently, how products are introduced and adopted has changed significantly. Successful companies are using Product-Led Growth (PLG) to launch products that quickly attract users, enhance their experience, and sustainably increase their customer base. Imagine how Zoom, […] The post Mastering Product Launch with Product-Led Growth Strategy appeared first on Institute of Product Leadership ..read more

Defining North Star Metrics & Core Product Metrics By Vishnu Vardhan Padiraju – Senior Vice President Product Management at Zee Entertainment Enterprises Limited. In product development and business strategy, achieving success depends on having clear goals, staying focused, and consistently working toward strategic objectives. Central to this approach is the concept of North Star Metrics […] The post Defining North Star Metrics & Core Product Metrics appeared first on Institute of Product Leadership ..read more

How To Be A Successful Product Manager By Arun Singhal – ex- Director of Product Management Google In product management, the role of a product manager (PM) is fundamental to steering the success of a product. Often compared to a “CEO of a product,” the product manager is responsible for overseeing all aspects of a […] The post How To Be A Successful Product Manager appeared first on Institute of Product Leadership ..read more

How to Build AI-Driven Products? By Malavika Lakireddy – Vice President, Zeotap Artificial Intelligence (AI) is no longer an area confined to tech experts and scientists; it has permeated everyday conversations and industries, promising transformative potential across sectors. Artificial Intelligence (AI) is revolutionizing industries by providing unprecedented capabilities in data analysis, pattern recognition, and decision-making. […] The post How to Build AI-Driven Products? appeared first on Institute of Product Leadership ..read more

Data Driven Product Management By Dr Chiranjiv Roy – Senior Vice President at SG Analytics Over the last three decades, the transformation of developing products has changed in leaps and bounds. In this discussion, we will explore the significant shifts that have occurred and examine how emerging product managers can leverage data science across various […] The post Data Driven Product Management appeared first on Institute of Product Leadership ..read more

Power of Metrics in Product Management By Alok Agrawal – Director of Product Management, Toast In product management, where innovation meets user experience, metrics act as a compass guiding the journey to success. Picture this: a landscape where every click, tap, and interaction tells a story—a story of user engagement, satisfaction, and business impact. In […] The post Power of Metrics in Product Management appeared first on Institute of Product Leadership ..read more

Guide How to Understand a Problem and Design a Solution? A pivotal aspect of Value Proposition Design involves a dual focus: deeply understanding the customer’s problem and crafting a solution that aligns perfectly with their needs. This approach ensures that the products we develop are not just innovations in technology but solutions that genuinely improve […] The post How to Understand a Problem and Design a Solution? appeared first on Institute of Product Leadership ..read more

Guide Prototyping and User Testing Your Designs In the realm of UX/UI design, embracing the simplicity and collaborative nature of low-fidelity wireframing is a step towards creating more user-centric and functional digital products. As we move from the tangible sketches of paper wireframing to the detailed precision of digital wireframes, the journey of design continues […] The post Mastering Visual Design in UI appeared first on Institute of Product Leadership ..read more