When you visit trade shows in the furniture and lifestyle industries, you often experience a familiar setup: creatively crafted displays with the products as the main character, carefully arranged material samples, and a reliance on horizontal layouts that don't take advantage of the high-ceilinged exhibition centers. However, I noticed another common denominator during my visit to the French Maison&Objet in the extensive Parc de Expositions ..read more

Do you work in the home improvement industry, offering products like windows, doors, awnings, tiles, paint, or similar items? Whether selling your products directly to end-users or through retailers, you must focus on building a solid preference with consumers. By embracing cutting-edge solutions that align with the latest customer experience trends, you can significantly boost the chances of customers choosing your products over those of your competitors. Get ready to learn more about these 4 customer experience trends: Provide the bigger picture - sell the dream, not the product Omnichanne ..read more

Are you curious about the differences between CGI and 3D used to create images and animations? Or are they really just the same thing? Then you're in the right place! In this article, I'll guide you through the complexities of CGI and 3D images and animations, highlighting their differences, similarities, and the significant impact they can have on your business. Get ready to learn more about: What is CGI? Historical background and evolution of CGI Common uses of CGI What are 3D images and animations? What is 3D rendering? What are the differences between CGI and 3D? The advantages of using ..read more

Providing excellent customer service has always been a fundamental concept for any brand that wishes to remain successful. In fact, in recent years, customer service has emerged as a top-tier principle and a cornerstone of a good customer experience (CX) strategy. But while providing good customer service and engaging in positive CX may be your intention, it cannot truly be done successfully without a full understanding of the needs and expectations of your consumer target groups. Rapid shifts in the marketplace and advancements in technology have resulted in a new breed of consumer. Younger ..read more

Amidst the rolling tides of rising inflation, economic turmoil, and rapidly changing consumer expectations, retailers are facing many new challenges. Adapting to these challenges quickly can mean the difference between remaining competitive and successful and losing a large share of the target consumer base. This is especially true for retailers with an eCommerce presence, where tech-savvy consumers can quickly decide whether or not they want to do business with your brand or that of a competitor. One way in which many retailers have managed to grow and maximize profits is by introducing or f ..read more

Even retailers with a large brick-and-mortar presence need additional avenues to remain competitive in their respective industries. For many, online is becoming as important as their physical location. But with ever-advancing technology and consumers’ changing needs and expectations, these retailers now require an eCommerce site to thrive in the digital world.  ..read more

The Forest House is our latest addition to our Location Library - a subscription-based service of 25+ ready-made digital locations. It makes it easy, quick, and cost-effective to create new, engaging content and showcase your products in stunning settings. With CGI technology and our Location Library, you can push the gas pedal on your content creation the moment you have a final 3D model of your product. This reduces the lead time tremendously and you can go to market even before your product is manufactured.   ..read more

..read more

As the online e-commerce landscape grows ever more competitive, brands are seeking to employ new strategies that enable them to grow their customer base, improve brand loyalty, and increase sales. One effective strategy is through the use of product configuration software, which serves to enhance the customer experience and engage consumers as they continue along the customer journey ..read more

E-commerce businesses, and businesses with both a brick and mortar and an e-commerce presence, have seen online sales rise exponentially during the past decade. Global e-commerce sales topped $4.2 trillion in 2020, and are expected to exceed $6.5 trillion by 2023 [I]. Part of the huge growth in online transactions can of course be attributed to the Covid-19 pandemic. Online shopping became the norm for both individuals and many B2B organizations ..read more