How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
Crayon blog » Product Marketing Strategy
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7M ago
If you visit Bob Boyle’s LinkedIn profile, you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started ..read more
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Why Competitive Analysis Matters in a Product Launch Plan
Crayon blog » Product Marketing Strategy
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8M ago
This is a Crayon guest post from one of our Ignition, the go-to-marketing ops platform. Visit haveignition.com to learn more! In a crowded market, product quality is paramount. But even the most ..read more
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3 Ways to Use Market Research for Product Development
Crayon blog » Product Marketing Strategy
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2y ago
Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers ..read more
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How to Write an Outstanding Competitive Positioning Statement In 4 Steps (Example Included!)
Crayon blog » Product Marketing Strategy
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2y ago
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires ..read more
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How to Measure Product Launch Success: 12 KPIs You Should Be Tracking
Crayon blog » Product Marketing Strategy
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2y ago
According to Harvard Business School, of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example ..read more
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Seven Tried-and-True Pieces of Advice For Product Marketers
Crayon blog » Product Marketing Strategy
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2y ago
Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and ..read more
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Jobs to Be Done: What Product Marketers Can Learn From Product Managers
Crayon blog » Product Marketing Strategy
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2y ago
Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In ..read more
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B2B Buyer Personas: Everything Marketers Need to Know
Crayon blog » Product Marketing Strategy
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2y ago
In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers. Nothing you say will resonate with your prospects unless you ..read more
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What’s the Difference Between Product Marketing and Product Management?
Crayon blog » Product Marketing Strategy
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2y ago
The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with ..read more
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A Guide to Product Marketing Team Structure and Functions
Crayon blog » Product Marketing Strategy
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2y ago
No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small ..read more
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