Crayon blog » Product Marketing Strategy
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At Crayon, we believe Competitive Intelligence should provide valuable insights that your entire organization can leverage easily and confidently. That's why we provide the most complete picture of what your competitors are up to, all in real time. Enterprise and mid-sized businesses work with Crayon to build a culture of Competitive Intelligence that goes beyond battlecards, inspiring..
Crayon blog » Product Marketing Strategy
1y ago
Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers ..read more
Crayon blog » Product Marketing Strategy
1y ago
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires ..read more
Crayon blog » Product Marketing Strategy
1y ago
According to Harvard Business School, of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example ..read more
Crayon blog » Product Marketing Strategy
1y ago
Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and ..read more
Crayon blog » Product Marketing Strategy
1y ago
Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In ..read more
Crayon blog » Product Marketing Strategy
1y ago
In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers. Nothing you say will resonate with your prospects unless you ..read more
Crayon blog » Product Marketing Strategy
1y ago
The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with ..read more
Crayon blog » Product Marketing Strategy
1y ago
No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small ..read more
Crayon blog » Product Marketing Strategy
1y ago
No one cares about the price of your product unless they’re interested in buying it. (Or they're interested in gathering competitive intel. But we'll set that aside for now.) Prospects who visit your ..read more
Crayon blog » Product Marketing Strategy
1y ago
Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge. Not only do ..read more